Comments on: One Killer Creative Idea for Marketing Just About Anything to Just About Anyone in Real Estate

By: Have you read these 6 blog posts? | Struggling to Get Started

Have you read these 6 blog posts? | Struggling to Get Started — Thu, 06 May 2010 03:48:10 +0000

[...] And if you’re curious about the 404 page tactic that I mentioned, you can read more about that here on the BiggerPockets.com [...]

By: Justin McClelland

Justin McClelland — Fri, 30 Oct 2009 22:21:23 +0000

BEN!!! This is awesome! I got excited after reading down to the third paragraph, the article could’ve ended right there! This is genius! I’m half IT geek myself, so I completely follow you. Sometimes we all have a habit of trying way too hard, I bet someone would swear they would have to create a separate page for each property address. I love out of the box thinking! This is K-I-S-S at it’s best. I can’t wait to read what you and Ryan Hartman come up with next!

By: Liz

Liz — Wed, 28 Oct 2009 17:51:38 +0000

Good article Ben. Instead of a 404 error page would it be easier to write a 301 redirect to your home page?

By: Joshua Dorkin

Joshua Dorkin — Wed, 28 Oct 2009 15:00:44 +0000

Great ideas Ben. It seems obvious to cater your landing pages to the various audiences that you’re marketing to, but with all the possibilities out there we sometimes forget these things.

By: Ben Roberts

Ben Roberts — Wed, 28 Oct 2009 14:30:01 +0000

That’s a good question Scott. I’m no analytics expert but when you look at direct traffic and hit the drip down for ‘landing page’ it only comes up as “/404-error/” so I’m thinking analytics doesn’t track that. Someone correct me if I’m wrong because I’d love to be able to track it as well.

By: Scott Costello

Scott Costello — Wed, 28 Oct 2009 13:22:13 +0000

This is a truly unique and awesome Idea, my brain is churning for ways to use this as I type this comment. One question, does google analytics record the typed page address hit or the 404 page not found hit? So if I typed in an invalid page address like http://www.strugglinginvestor.com/ScottCostello would analytics record that at all? That would be a great way to keep track of your marketing for sure.