Comments on: Use the Power of 100 to Achieve Your Business Goals http://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/ Learn, Network, Invest Sat, 11 Feb 2012 20:37:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Johan Rijkhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75369 Johan Rijk Mon, 16 Nov 2009 19:28:53 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75369 The "Power of 100" rule sounds very much like pre-internet sales marketing and is not necessarily an inefficient concept, but currently you are outside the Buying Cycle. I would say about 20% of those 100 contacts you make each day might get in touch with you but that does not guarantee sales just like Search Engine Optimization (SEO) does not guarantee sales. The difference is with SEO you are dealing with Search - People who are targeting exactly what they want. This is where SEO can benefit you. I will say that SEO does create a positive impact for those who have well developed sites with working web crawlers, indexers as well as good ranking. Search Engine Optimization works if you work it for any online site or business, real estate professionals or not! The targeted searches using SEO will generate higher Return on Investment (ROI) rates than “older” marketing/sales methods. The “Power of 100″ rule sounds very much like pre-internet sales marketing and is not necessarily an inefficient concept, but currently you are outside the Buying Cycle. I would say about 20% of those 100 contacts you make each day might get in touch with you but that does not guarantee sales just like Search Engine Optimization (SEO) does not guarantee sales. The difference is with SEO you are dealing with Search – People who are targeting exactly what they want. This is where SEO can benefit you. I will say that SEO does create a positive impact for those who have well developed sites with working web crawlers, indexers as well as good ranking. Search Engine Optimization works if you work it for any online site or business, real estate professionals or not! The targeted searches using SEO will generate higher Return on Investment (ROI) rates than “older” marketing/sales methods.

]]> By: Adamhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75335 Adam Mon, 16 Nov 2009 00:56:31 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75335 I finance commercial R.E. I dial every day and my cold calls achieve about 15 contacts per day from 75 to 100 dials.. There are wrong numbers, no one home, gatekeepers etc. My definition of 'contact' is a decision maker who owns the property. Is my definition of contact too narrow? I finance commercial R.E. I dial every day and my cold calls achieve about 15 contacts per day from 75 to 100 dials.. There are wrong numbers, no one home, gatekeepers etc. My definition of ‘contact’ is a decision maker who owns the property. Is my definition of contact too narrow?

]]> By: Christianhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75329 Christian Sun, 15 Nov 2009 19:38:35 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75329 Kim - that's awesome! let me know how it goes. You rock! Thanks for taking my candor well :)Ty - much appreciated! The encouragement was intended, and I'm glad you picked up on it. Sometimes I try to keep the candor more tempered. This time I just decided to say what I felt! Kim – that’s awesome! let me know how it goes. You rock! Thanks for taking my candor well :)

Ty – much appreciated! The encouragement was intended, and I’m glad you picked up on it. Sometimes I try to keep the candor more tempered. This time I just decided to say what I felt!

]]> By: Ty Hineshttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75325 Ty Hines Sun, 15 Nov 2009 14:15:33 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75325 Christian, This is just the kick in the pants that most of us need. I personally appreciate the words of encouragement. Christian, This is just the kick in the pants that most of us need. I personally appreciate the words of encouragement.

]]> By: Kim N Carswellhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75259 Kim N Carswell Fri, 13 Nov 2009 10:08:16 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75259 A very timely post. I'm in the middle of cranking up my social network connections (interactions) and your post fell right into my lap. Love you candor! Personably, Kim A very timely post. I’m in the middle of cranking up my social network connections (interactions) and your post fell right into my lap. Love you candor! Personably, Kim

]]> By: Hung Leehttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75224 Hung Lee Thu, 12 Nov 2009 17:42:24 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75224 Christian, great post. Fantastic to see someone apply old school sales discipline to social media and social networking. I think you are quite right to infer that sales professionals in general have not dealt with social media in any meaningful way - too many are seeing it as a threat to old practice or a wider disintermediating threat to their industry or profession. I like your position much more - social media is GODSEND to sales people - we should embrace it for what it is - a fantastic new channel to engage prospects and clients. Thanks for the rallying cry - I'll be passing it forward. Hung Christian, great post.
Fantastic to see someone apply old school sales discipline to social media and social networking. I think you are quite right to infer that sales professionals in general have not dealt with social media in any meaningful way – too many are seeing it as a threat to old practice or a wider disintermediating threat to their industry or profession. I like your position much more – social media is GODSEND to sales people – we should embrace it for what it is – a fantastic new channel to engage prospects and clients. Thanks for the rallying cry – I’ll be passing it forward.
Hung

]]> By: Christianhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75223 Christian Thu, 12 Nov 2009 17:34:48 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75223 Right on Linda. Exactly my point. That's why I wanted to revisit this concept again. Social networking DOES count, which is why raising the bar up from 100 to higher numbers is crucial. You have to look at leverage. If your competition has access to leverage, they're going to use it, which means you need to have equal or greater leverage in order to compete in your marketing. As long as your competition is lazy, then you're safe, but as soon as someone decides to come in and drop a work ethic bomb on your market, your done for. The time to build your brand is NOW! Right on Linda. Exactly my point. That’s why I wanted to revisit this concept again. Social networking DOES count, which is why raising the bar up from 100 to higher numbers is crucial. You have to look at leverage. If your competition has access to leverage, they’re going to use it, which means you need to have equal or greater leverage in order to compete in your marketing. As long as your competition is lazy, then you’re safe, but as soon as someone decides to come in and drop a work ethic bomb on your market, your done for. The time to build your brand is NOW!

]]> By: Linda C.http://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75222 Linda C. Thu, 12 Nov 2009 17:30:55 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75222 This is an amazing idea, but I see that 100 can be tough for many people. I guess if using social networks counts, then it isn't quite as difficult as it used to be, though. This is an amazing idea, but I see that 100 can be tough for many people. I guess if using social networks counts, then it isn’t quite as difficult as it used to be, though.

]]> By: Joshua Dorkinhttp://www.biggerpockets.com/renewsblog/2009/11/12/power-100-achieve-business-goals/#comment-75216 Joshua Dorkin Thu, 12 Nov 2009 15:34:22 +0000 http://www.biggerpockets.com/renewsblog/?p=8506#comment-75216 Awesome post, Christian! (only 99 touches to go) ;) Awesome post, Christian! (only 99 touches to go) ;)

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