http://www.biggerpockets.com/renewsblog/2009/11/18/the-early-bird-marketing-secret-for-real-estate-investors-professionals/ Learn, Network, Invest Sun, 12 Feb 2012 02:59:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.biggerpockets.com/renewsblog/2009/11/18/the-early-bird-marketing-secret-for-real-estate-investors-professionals/#comment-75506 Chris Fri, 20 Nov 2009 03:41:56 +0000 http://www.biggerpockets.com/renewsblog/?p=8638#comment-75506 It is unbelievably true. You either spend time working ON your business, or IN your business. I attended a seminar once where the presenter put the 80/20 rule on the screen, and then he took 20% of the 80% and 20% of that. He nailed it down to the microcosm of what generates your results. Say the MLS generates 80% of your sales, The pictures are likely the 20% of the of the 20%, and perhaps then it is the pictures of the kitchen and bath. So utilizing this theory, if you spend a greater time and effort on the images here (lighting, staging, cleaning, proper equipment etc) you are likely to generate more showings, and thus a quicker selling time, or perhaps multiple offers, etc. It is unbelievably true. You either spend time working ON your business, or IN your business. I attended a seminar once where the presenter put the 80/20 rule on the screen, and then he took 20% of the 80% and 20% of that. He nailed it down to the microcosm of what generates your results. Say the MLS generates 80% of your sales, The pictures are likely the 20% of the of the 20%, and perhaps then it is the pictures of the kitchen and bath. So utilizing this theory, if you spend a greater time and effort on the images here (lighting, staging, cleaning, proper equipment etc) you are likely to generate more showings, and thus a quicker selling time, or perhaps multiple offers, etc.

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