Comments on: How The Long Tail and Hyper Local Content Will Punch a Hole Through the Competition http://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/ Learn, Network, Invest Sun, 12 Feb 2012 02:59:04 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Schwartzhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76593 Mark Schwartz Wed, 23 Dec 2009 17:41:58 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76593 Blogging, to generate content and backlinks is one great way to get noticed by the search engines. There are many other strategies to get your site on the front page of the search engines. One of my favorite tactics is to create a spiderweb of social network profiles linking back to a targeted site. Blogging, to generate content and backlinks is one great way to get noticed by the search engines. There are many other strategies to get your site on the front page of the search engines. One of my favorite tactics is to create a spiderweb of social network profiles linking back to a targeted site.

]]> By: Amol Patilhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76527 Amol Patil Mon, 21 Dec 2009 21:47:36 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76527 I agree with the basic premise but even this strategy would not really last. Because demand and supply always do end up getting matched. Then the question is how much hay we can make while the sun is still shining. The problem with the Net is that it allows leverage. Some guy with some super script can start churning out thousands of niche blog posts a day. This is very much feasible and is already becoming a pain for search engines. If search engines get smarter, so would these scripts.There are two ways to solve such a problem. Bandwidth and Management. By bandwidth, I mean interaction bandwidth. When we go to a brick and mortar job, we are providing cent percent bandwidth to our employer. This is of course the deleveraged way of cracking the problem. The better solution is Management where we handle the transaction end to end.The latter solution is elegant but requires a major rewrite of the basic tenets of business. Till date business has been an activity characterized by short but intense interactions. In future, or whenever we do really want to fully integrate the Net into Business, we would need to have end to end interactions. I agree with the basic premise but even this strategy would not really last. Because demand and supply always do end up getting matched. Then the question is how much hay we can make while the sun is still shining. The problem with the Net is that it allows leverage. Some guy with some super script can start churning out thousands of niche blog posts a day. This is very much feasible and is already becoming a pain for search engines. If search engines get smarter, so would these scripts.

There are two ways to solve such a problem. Bandwidth and Management. By bandwidth, I mean interaction bandwidth. When we go to a brick and mortar job, we are providing cent percent bandwidth to our employer. This is of course the deleveraged way of cracking the problem. The better solution is Management where we handle the transaction end to end.

The latter solution is elegant but requires a major rewrite of the basic tenets of business. Till date business has been an activity characterized by short but intense interactions. In future, or whenever we do really want to fully integrate the Net into Business, we would need to have end to end interactions.

]]> By: Mark Washburnhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76446 Mark Washburn Sat, 19 Dec 2009 16:10:40 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76446 Chris Anderson's book, The Long Tail is a must read for anyone that is serious about building a web presence. I find HitTail to be invaluable for providing relevant terms to optimize around and blog about. Chris Anderson’s book, The Long Tail is a must read for anyone that is serious about building a web presence. I find HitTail to be invaluable for providing relevant terms to optimize around and blog about.

]]> By: Nick Johnsonhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76381 Nick Johnson Thu, 17 Dec 2009 16:13:11 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76381 Ben, there are a lot of really great points here. As I write blogs, I think about those things too. I think about how can I make this blog post I'm about to write 'findable' for those searching without having to worry about the bigger boys that rank for the short(er) obvious keywords. I'm glad I read this post. Ben, there are a lot of really great points here. As I write blogs, I think about those things too. I think about how can I make this blog post I’m about to write ‘findable’ for those searching without having to worry about the bigger boys that rank for the short(er) obvious keywords. I’m glad I read this post.

]]> By: Dick Rosenhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76375 Dick Rosen Thu, 17 Dec 2009 15:46:47 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76375 I am very new to this blogging business and I'm not much of a writer. I ahve to say thank you to Mr. Roberts for this post... good info for a rookie like me! I am very new to this blogging business and I’m not much of a writer. I ahve to say thank you to Mr. Roberts for this post… good info for a rookie like me!

]]> By: Davehttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76357 Dave Thu, 17 Dec 2009 05:36:23 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76357 If I may add to this long tail keyword discussion, I think this has been the target for a while now with many IMers out there. The long tail KW has been, and always will be the laser targeted way of focusing on your niche. The other advantage this has is the way the internet in my opinion has evolved. Back in the day, people would type into their search engines very computer type jargon-ish keywords. The way I've seen this evolve over time with web 2.0 type content and social networks as more and more of society is becoming computer savvy is amazing.In a nut shell, I've seen this evolve over the past 10 years with the way people use their computers and search for information. Back in the day, you would type in something for example like "car for sale" or "blue car for sale" and so on. It got more and more longer with more description as you would narrow down your search for more exactly what you were looking for. This process would usually take 3-5 tries by the typical SE user who would search for a car for sale, then a blue one, and by the 3rd or 4th try he was typing into the search bar, the exact make model and year he was looking for to get the SERPs he was hoping for.Those keywords a typical user back then would still be very computer jargon-ish though and look a lot like "blue 1963 stingray corvette for sale" and now people will talk to their computers as if they're human as they type in "Dude! Where can I find a 1963 stingray corvette for sale that's cheap and not to far for me to drive?" and google will reply with "Dude! Right here!"I am being goofy of course, but you get the general idea. It's not literally in that mannerism, but very close to what's going on nowadays. You have some long tail KW's that are almost more human in conversations with your buddy then you did 10 years ago when people typed KW's into their SE like they were speaking to a robot operating on DOS. This presents a fantastic opportunity to cash in on very laser targeted KW's that are drilled down into your niche and sell like crazy to your starving crowd, because you're giving them exactly what they want, and exactly what they asked for! If I may add to this long tail keyword discussion, I think this has been the target for a while now with many IMers out there. The long tail KW has been, and always will be the laser targeted way of focusing on your niche. The other advantage this has is the way the internet in my opinion has evolved. Back in the day, people would type into their search engines very computer type jargon-ish keywords. The way I’ve seen this evolve over time with web 2.0 type content and social networks as more and more of society is becoming computer savvy is amazing.

In a nut shell, I’ve seen this evolve over the past 10 years with the way people use their computers and search for information. Back in the day, you would type in something for example like “car for sale” or “blue car for sale” and so on. It got more and more longer with more description as you would narrow down your search for more exactly what you were looking for. This process would usually take 3-5 tries by the typical SE user who would search for a car for sale, then a blue one, and by the 3rd or 4th try he was typing into the search bar, the exact make model and year he was looking for to get the SERPs he was hoping for.

Those keywords a typical user back then would still be very computer jargon-ish though and look a lot like “blue 1963 stingray corvette for sale” and now people will talk to their computers as if they’re human as they type in “Dude! Where can I find a 1963 stingray corvette for sale that’s cheap and not to far for me to drive?” and google will reply with “Dude! Right here!”

I am being goofy of course, but you get the general idea. It’s not literally in that mannerism, but very close to what’s going on nowadays. You have some long tail KW’s that are almost more human in conversations with your buddy then you did 10 years ago when people typed KW’s into their SE like they were speaking to a robot operating on DOS. This presents a fantastic opportunity to cash in on very laser targeted KW’s that are drilled down into your niche and sell like crazy to your starving crowd, because you’re giving them exactly what they want, and exactly what they asked for!

]]> By: Joshua Dorkinhttp://www.biggerpockets.com/renewsblog/2009/12/16/how-the-long-tail-and-hyper-local-content-will-punch-a-hole-through-the-real-estate-competition/#comment-76351 Joshua Dorkin Thu, 17 Dec 2009 05:05:29 +0000 http://www.biggerpockets.com/renewsblog/?p=9454#comment-76351 The numbers are definitely pretty large, Ben! The numbers are definitely pretty large, Ben!

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