Comments on: One More Way a Real Estate Blog Will Save You Time http://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/ Learn, Network, Invest Sat, 11 Feb 2012 16:57:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-78503 Christian Russell Mon, 08 Feb 2010 15:26:36 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-78503 It's similar to the process of giving a potential client a prelisting package. That way when you show up to list their home, they're already largely informed and you can focus on the most important points instead of educating them from the ground up. There is always a need for one-on-one, but the goal is to minimize it and make your personal time as valuable and effective as possible. You can't get away with charging $500 an hour as a consultant if you're just covering basics :) To be a top producer, you need to make sure your personal time spent with clients is as hard-hitting as possible. All the piddly stuff can be automated! It’s similar to the process of giving a potential client a prelisting package. That way when you show up to list their home, they’re already largely informed and you can focus on the most important points instead of educating them from the ground up. There is always a need for one-on-one, but the goal is to minimize it and make your personal time as valuable and effective as possible. You can’t get away with charging $500 an hour as a consultant if you’re just covering basics :) To be a top producer, you need to make sure your personal time spent with clients is as hard-hitting as possible. All the piddly stuff can be automated!

]]> By: Ted Akershttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-78500 Ted Akers Mon, 08 Feb 2010 15:16:55 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-78500 Christian, I could not agree more. I also think I get a higher quality potential client when they found me from my Blog. Nice job again though on an eye opening original post - I have been very guilty of spending 10-20 minutes on the phone many times when I could have spent 2-5 minutes for introductions and then pointed them to information already covered in my Blog. Christian,
I could not agree more. I also think I get a higher quality potential client when they found me from my Blog. Nice job again though on an eye opening original post – I have been very guilty of spending 10-20 minutes on the phone many times when I could have spent 2-5 minutes for introductions and then pointed them to information already covered in my Blog.

]]> By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-78498 Christian Russell Mon, 08 Feb 2010 15:07:14 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-78498 Thanks Ted. Importantly, a lot of people just want to focus on organic traffic through search engines. That's valuable no doubt, but there is a lot of value (I'd argue considerably MORE value) in using a blog primarily as a social tool. When used as a resource for your existing business and clients, it can become a cornerstone of your communication with your audience. It's a tremendous time saver, a great trust builder and more :) Thanks Ted. Importantly, a lot of people just want to focus on organic traffic through search engines. That’s valuable no doubt, but there is a lot of value (I’d argue considerably MORE value) in using a blog primarily as a social tool. When used as a resource for your existing business and clients, it can become a cornerstone of your communication with your audience. It’s a tremendous time saver, a great trust builder and more :)

]]> By: Ted Akershttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-78491 Ted Akers Mon, 08 Feb 2010 12:45:41 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-78491 Very good post and information, especially directing them to your blog rather than repeating what is likely to be in one of your blogs. I try to blog at least weekly, but probably do not "market" the Blog enough to clients. Nice job. Very good post and information, especially directing them to your blog rather than repeating what is likely to be in one of your blogs. I try to blog at least weekly, but probably do not “market” the Blog enough to clients. Nice job.

]]> By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77187 Christian Russell Wed, 13 Jan 2010 15:29:37 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77187 Wow! At my core, I believe in simply doing what works, so I guess if your clients don't require it, why bother? That's pretty simplistic of course, but from a purely business standpoint, I don't believe in taking on new tools just to take them on. If it won't help you communicate better or be more efficient, why bother?Of course, if your clients don't use email, then clearly they don't use the internet to search for homes, etc either. That makes it atypical indeed! All real estate is local no doubt :) Wow! At my core, I believe in simply doing what works, so I guess if your clients don’t require it, why bother? That’s pretty simplistic of course, but from a purely business standpoint, I don’t believe in taking on new tools just to take them on. If it won’t help you communicate better or be more efficient, why bother?

Of course, if your clients don’t use email, then clearly they don’t use the internet to search for homes, etc either. That makes it atypical indeed! All real estate is local no doubt :)

]]> By: Ben Robertshttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77185 Ben Roberts Wed, 13 Jan 2010 15:24:19 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77185 I don't use LOL a lot but I just did when I read your comment. You should stop by my neck of the woods sometime (that's Arkansas, don't forget to remove your shoes). Ready for this? I know at least a dozen Realtors that don't have or use email!? I'm serious like a heart attack. When you're dealing with that kind of fundamental lack of knowledge, it's simply not worth it to people to get up to speed... they just need to find another profession. I have Realtors (in my office) that have trouble getting to our website. Fortunately, the ones with the most major issues are generally over 50... so we won't have to deal with them forever. Hmm.. that's kind of harsh isn't it? My social filter isn't working very well today. I don’t use LOL a lot but I just did when I read your comment. You should stop by my neck of the woods sometime (that’s Arkansas, don’t forget to remove your shoes). Ready for this? I know at least a dozen Realtors that don’t have or use email!? I’m serious like a heart attack. When you’re dealing with that kind of fundamental lack of knowledge, it’s simply not worth it to people to get up to speed… they just need to find another profession. I have Realtors (in my office) that have trouble getting to our website. Fortunately, the ones with the most major issues are generally over 50… so we won’t have to deal with them forever. Hmm.. that’s kind of harsh isn’t it? My social filter isn’t working very well today.

]]> By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77182 Christian Russell Wed, 13 Jan 2010 14:47:41 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77182 Great comment Ben. Thanks for your insight. I've addressed this issue also and have a different take on it. I'd love your thoughts. Seems to me that real estate professionals have had to become adept at a number of new tools over the years. Email is one. I STILL hear from people who are not comfortable using email, but I don't hear from ANY real estate professionals who say that.In other words, if you're in real estate...you've learned to use email. Same is true, most likely, with other tools as well. For example, smart phones, digital cameras, basic publishing software like MS Publisher or equivalent, etc. My point of course is that these tools aren't hard to use, they have a learning curve but are highly valuable after you learn them. I put blogging very much in the same group. It's an essential tool that people simply need to learn to use. It's not overly complicated. You're not born knowing how to operate a site, but anyone can learn it.Thoughts? Great comment Ben. Thanks for your insight. I’ve addressed this issue also and have a different take on it. I’d love your thoughts. Seems to me that real estate professionals have had to become adept at a number of new tools over the years. Email is one. I STILL hear from people who are not comfortable using email, but I don’t hear from ANY real estate professionals who say that.

In other words, if you’re in real estate…you’ve learned to use email. Same is true, most likely, with other tools as well. For example, smart phones, digital cameras, basic publishing software like MS Publisher or equivalent, etc. My point of course is that these tools aren’t hard to use, they have a learning curve but are highly valuable after you learn them. I put blogging very much in the same group. It’s an essential tool that people simply need to learn to use. It’s not overly complicated. You’re not born knowing how to operate a site, but anyone can learn it.

Thoughts?

]]> By: Ben Robertshttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77179 Ben Roberts Wed, 13 Jan 2010 14:21:34 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77179 Great article Christian. The only thing I would add (after being a blogging teacher for a couple of years) is that blogging certainly isn't for everyone. You need 2 of three skills to blog effectively: 1. Be able to write or 2. Be able to talk to a camera and 3. Have a little bit of tech sense. If you don't, I think you're better off either having someone do it for you, or having a nice static site and a managed PPC campaign. Great article Christian. The only thing I would add (after being a blogging teacher for a couple of years) is that blogging certainly isn’t for everyone. You need 2 of three skills to blog effectively: 1. Be able to write or 2. Be able to talk to a camera and 3. Have a little bit of tech sense. If you don’t, I think you’re better off either having someone do it for you, or having a nice static site and a managed PPC campaign.

]]> By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77051 Christian Russell Fri, 08 Jan 2010 21:38:18 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77051 Awesome, Bob! I always love hearing those success stories. The viral nature of blog content makes it the perfect medium for marketing a networking-based business like real estate. People TALK about their favorite Realtors, and your blog makes it easier than ever to get that referral business. Awesome, Bob! I always love hearing those success stories. The viral nature of blog content makes it the perfect medium for marketing a networking-based business like real estate. People TALK about their favorite Realtors, and your blog makes it easier than ever to get that referral business.

]]> By: Bobhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77050 Bob Fri, 08 Jan 2010 21:32:40 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77050 I totally agree with your recommendations. I have been able to solidify my market knowledge by virtue of my blog to several clients. In fact when meeting some clients for the first time they had mentioned how much they enjoy my blogs and videos and that they send it to their friends, which is exactly how the found me. .-= Bob´s last blog ..<a href="http://www.therealestatemarketwatch.com/happening-alamo-real-estate-sales/" rel="nofollow">What is Happening with Alamo Real Estate Sales?</a> =-. I totally agree with your recommendations. I have been able to solidify my market knowledge by virtue of my blog to several clients. In fact when meeting some clients for the first time they had mentioned how much they enjoy my blogs and videos and that they send it to their friends, which is exactly how the found me.
.-= Bob´s last blog ..What is Happening with Alamo Real Estate Sales? =-.

]]> By: Christian Russellhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77031 Christian Russell Fri, 08 Jan 2010 21:17:08 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77031 Great way of looking at it Tyler :) We all have little down times, especially in a business like real estate...and a few minutes here and there is truly all it takes to build a powerful blog over time! Great way of looking at it Tyler :) We all have little down times, especially in a business like real estate…and a few minutes here and there is truly all it takes to build a powerful blog over time!

]]> By: Tylerhttp://www.biggerpockets.com/renewsblog/2010/01/07/real-estate-blog-save-time/#comment-77023 Tyler Fri, 08 Jan 2010 18:45:26 +0000 http://www.biggerpockets.com/renewsblog/?p=9998#comment-77023 Having a blog is like finding something to do when you might not have anything else at the moment. When I show up to a meeting or an appointment half an hour earlier than the other person, I take the time to outline the next blog post that I am going to do.-Tyler .-=Tyler´s last blog ..<a href="http://mportlandrealestate.com/wp-content/blogs.dir/59/files/atwater-place-condos/oct_0179.jpg" rel="nofollow">oct_0179.jpg</a> =-. Having a blog is like finding something to do when you might not have anything else at the moment. When I show up to a meeting or an appointment half an hour earlier than the other person, I take the time to outline the next blog post that I am going to do.

-Tyler
.-=Tyler´s last blog ..oct_0179.jpg =-.

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