Why You Should Do Almost ZERO Internet Marketing…

In this article

There is a much more profitable marketing method than using the Internet. And I’m going to tell you exactly what it is and how to use it.

You see, I love marketing. It truly is one of my passions and I’m thankful for that, since it’s the most important part of my real estate business. And as part of my marketing I keep track of all the results of my marketing methods. I also study other successful marketers in other industries.

How to become wealthier…

Fact is, if you want to be wealthy as a real estate investor you have to understand the difference between generating leads and actually getting a deal. Which is the main reason I do almost no Internet marketing (only craigslist for rentals).

Let me explain… In a nutshell, most Internet leads are crappy and don’t amount to anything. It’s easy to get on the Internet and search for something and those prospects are not worth very much at all.

But direct mail prospects are. However, someone who doesn’t keep track of their marketing results might think, “the Internet is great, I got 1,000 leads this month.” Well… how many of those leads actually turned into deals? It doesn’t matter if you get 50,000 leads a month if you don’t get a deal.

Here’s what I’d choose…

If someone came to me and told me I could magically get 1,000 leads from the Internet or 1,000 leads from a letter I sent out, I would take the letter leads any day of the week. That’s because every true marketer knows that prospects that respond to your letter or postcard are much more likely to be motivated and want to do business with you than someone who contacts via the Internet.

This is so important to understand because I know so many investors who are seduced by technology and spend all day worried about facebook and google ad words and all that stuff… but if they took the same amount of time to write a good letter and mail it out they’d make a heck of a lot more money.

Why this is a secret…

Now, of course you’re not going to hear this from 99% of people. Because they want to make money off of their Internet course or super duper Internet lead generation software. But the truth is, the leads are much crappier than through the mail.

And I have nothing against the Internet at all. I simply care about the best and easiest way to make money. If someone told me it was banner ads or whatever, I’d use that method in a heartbeat. But since I spend my time (obsessively) studying marketing I know the Internet is a waste of time for most real estate investors.

So if you really, truly want to be wealthy, you’d be much better off mailing 1,000 or 2,000 letters a month, instead of doing any Internet marketing. Perhaps you don’t believe me, but test it for a month or so and you’ll see. But… make sure you’re using a quality mailing piece and that the person who created it is a savvy marketer who knows what they’re doing.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.