For my Fourth of July I went to a pancake breakfast at my church. Then I had some friends over for dinner and my wife and I went to Baltimore’s Inner Harbor to watch the fireworks.
However, in between breakfast and dinner I did something that I know is going to put some money in my pocket. The reason I know this will put money in my pocket is because I do what I’m about to share with you every single year.
So what did I do? I typed up a quick follow up letter to a couple of seller’s who’s house I had previously tried to buy. Most of the follow up letters went to people who were not quite motivated enough at the time. I was very close to closing a deal with these people but I just couldn’t make it happen. However, time always increases motivation.
So what did the letter say?
Well… It has a large headline across the top that says “Why I wanted to get you this before the 4th of July.” The letter begins saying that I hope they had a wonderful Fourth of July and that I’m sorry the letter is late because I wanted them to have this letter before the holiday. But that I got too busy and instead mailed it a few days ago. It also reminds them of our past conversation.
Then I continue saying, “the reason I wanted to get you this before the 4th is because I am looking to buy two houses before the end of July and I wanted as much time as possible to find them.” If you have ever used this type of letter where you give a specific number of houses you want to buy before the end of a certain month then you know these letters get a big response versus a traditional boring letter.
The Fourth of July letter continues by reminding them of all of the benefits of working with my company such as closing quickly and charging zero fees and commissions. Most importantly, the letter tells a person exactly what to do if they’re interested in selling their house. (Even though I’ve talked to them before I need to remind them of everything since they probably talked to many other investors too.)
Many people are nervous about working with real estate investors, or are afraid to call an investor because they’re going to get a “hard sell.” But each of my letters spells out what they should do. In fact, the below language is copied directly from my letter:
“If you’re interested in selling your house quickly, easily and without paying any commissions or fees, please give me a call at the number below. If your house qualifies for my company’s purchasing program we can buy your house in just a few days if you’d like.
By the way, to see if your house qualifies, all it takes is a 10 minute phone call. You simply give us a call, I ask you a few quick questions and then I’ll be able to say “Yes, it looks like we can help,” or “Sorry, it doesn’t meet our criteria, but thank you anyway.”
“The call is zero pressure and if you don’t like anything I say, you can hang up on me at any time. (I’ve never had that happen, but it’s always an option.)”
Feel free to swipe the lines above, but whatever you do, make sure the person knows the call is zero pressure and they know what to do.
So since it’s been just a few days since the 4th, if I were you I would quickly type up a letter and get it off to potential buyers letting them know you’re trying to buy two houses by the end of this month.Did You Take Advantage of the Fourth of July Marketing Opportunity? by Jason Hanson