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Keep it Simple! 3 Ways to Launch Your Real Estate Investing Business

by Mat Piche on January 31, 2013 · 8 comments


As a Realtor specializing in working with investors, I come across a lot of people at various stages in their real estate investing careers. A common theme I’ve noticed is trying to be an expert in EVERYTHING. It’s human nature to want to be the smartest person in the room – “Wow, that guy really knows what he’s talking about. I wish I were him!” Am I right? Everyone wants to be that person. However, by trying to be the expert in everything you are simply running in circles wasting time, trust me.

Stop Chasing the Next Shiny Object

A big part of the problem is always chasing that next strategy. “Rent to own? That sounds interesting. I’m going to read everything about it so I’ll sound smart at the next investment seminar”. Does this sound familiar? If you answered no you’re either extremely focused or you’re lying! And while I agree everyone should read, read and read more about investing in real estate before actually taking the plunge, there comes a time when you need to sit back and really decide what real estate vehicle is right for you and master it. If 5 years have gone by and you haven’t quite figured out what’s right for you, you’re missing out on some good opportunities to create wealth and relationships.

Focus and Specialize

Focus on what you want your real estate to provide you. Is your goal to quit your day job as soon as possible and become a full time investor? Well, you’re going to need lots of monthly cash flow to replace your income, correct? Specializing in rent to own or multi-family investments may be for you as they provide great cash flow. Or, are you tight on time and want a hands free investment property? Take a look at specializing in single-family properties. They have great mortgage pay down, appreciate well and can be fairly hands off. Are you handy and have free time to dedicate to your business? Flipping properties may be for you etc. Find the real estate business that fits with your life and then …

Become the Expert

Now that you specialize in a type of real estate, become THE expert. Make a website for the type of real estate you specialize in, for example, “” Provide FREE content through blogs, videos etc, that will position yourself as the only choice to do business with. Everyone normally gets a little worried about giving away free content but this is where opportunities come to you and your business starts to go on auto-pilot. Joint venture partners will beg to work with you. Banks will call you to buy their distressed properties. Your investment savvy realtor will email you deals that fit your system. Congrats, you’re now that expert at the party everyone wants to be, if you want to.

The whole point of this article is not to say you can’t learn about other types of investment strategies, but really focus and master one. If you buy a multi-family here and a student rental there, that’s cool. It’s not a bad idea to diversify but if your only strategy is “find me anything that’s a ‘good deal’. I’ll buy whatever” (and I do come across these investors frequently) you are lacking clarity in your business. You’re just chasing after the next thing but never mastering anything (been there, done that!). You’ll be surprised how much time you save focusing on one strategy. You’ll be even more surprised by how many opportunities will come your way. So, pick a strategy that fits best with your lifestyle, buckle down and master it!
Photo: Emz.watson

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{ 8 comments… read them below or add one }

Larry T. January 31, 2013 at 1:37 pm

I enjoyed reading this, especially how you stated that it is good to diversify your investments but don’t just invest in the next big thing, you are right, you never learn anything from doing that, always focus on one strategy at a time, thanks Matt!


Ben Leybovich January 31, 2013 at 1:40 pm

Thank you for this wonderfully “politically incorrect” but honest post Mat. It is so frustrating seeing so many beginners going after that latest flavor of the month. Every month your hometown REA presents the new guy with the new magic formula…he lasts for may be a year never to be heard from again.

What is wrong with committing to excellence in the craft? What’s wrong with being a pro?

“Don’t just learn the tricks of the trade. Learn the trade.”
James Bennis


Mat Piche January 31, 2013 at 1:45 pm

Thanks for your reply, Ben! I agree!


Joshua Dorkin January 31, 2013 at 3:01 pm

I love that quote, Ben! Thanks for sharing it.


Ben Leybovich January 31, 2013 at 2:04 pm

This is truly one of the best posts I’ve seen yet Mat. Everyone wants to talk about the mechanics of what we do – that’s easy. The spirit of it all is what’s hard to talk honestly about. Most people don’t want to hear it. Hats off my friend


Mat Piche January 31, 2013 at 2:17 pm

Wow, thanks Ben! Huge compliment!!


Jason Lavis January 31, 2013 at 8:54 pm

Great advice, often it is the passion and desire for success and appreciation that stops us being honest with ourselves and others. It is always good to have a reality check


Shaun February 13, 2013 at 1:52 pm

Good points on the importance of focusing.
At least when starting out you need to keep things narrow or you’ll never get going.

Once you start learning I niche you can expand.
Even then you should start slow again in any new strategy so you learn that well too.

Best thing I ever did was stop chasing the new shiny object and concentrate on one strategy for a long time.


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