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How to Create a Google Plus Page for your Real Estate Business

by Tracy Royce on January 4, 2014 · 11 comments

Google Plus

If there was an awesomely powerful creation that dominated the lower minions, Google would be the Megatron of the internet.

If you’re fairly new to social media, Google plus might sound like one of those newer trends that you don’t really think you need to add to your plate. However, when you make a Google plus page, you’re really creating broad opportunities throughout Googles reach. This in turn is going to help rank you higher in Googles search engine. Not to mention, people will be able to map your business’ location with directions just by looking up your company’s name. These are huge benefit for any business owner, especially if you are budding or growing real estate professional.

Creating a Google Plus Page

shadow_image_102138To begin, you’ll need to have a personal profile in Google. Just by having a gmail address, you can create a G+ profile.

From your personal profile, click on “pages” in the left hand menu, to start.

Next, you’ll need to decide what category you want to use to showcase your business. If you don’t have people come to your office, you may not want to list an address. If you do have a retail place of business, you’ll probably choose “local business or store.” You can assist Google by entering the phone number of your business, confirm it’s correct, and have the location confirmed on the map as well. You’ll also want to enter in the link to your website and agree on the terms and conditions if you care to. After that, you will have a Google Plus page!

Very much like the last post, How to Create a Facebook Page for your Real Estate business, you’ll now want to fill in the information on your G+ page. If you want to take the easy route, you very well could copy and paste the info from your Facebook page into the description of the G+ page.

Similarly, you’ll also need to add a profile picture (usually your logo). I highly recommend using the same profile picture across your social media platforms, to create more recognition. Be slow to change your profile picture, as your audience needs to be able to remember you in an ocean of images.

From my first post about Using Social Media to Grow your Real Estate Business, you’ll need to make your two dimensional page as sensory as possible. One way to accomplish this is by using appealing images. This could include your cover photo, and posts of interesting things that are happening in your own business. Keep your posts interesting, and they don’t always have to be related to your business. The most important thing is to post consistently, using appealing imagery, with information that’s insightful, useful, humorous, or uplifting.

Badge of Honor

Just as important as taking the time to create a vibrant G+ page, is making sure you get the link to your Google Plus page to create a badge to add to your website(s). You will want to share your content, invite followers, and engage with others. As you engage with others, and stay consistent with your posts, you’ll find your online reputation grows as well. If you enjoy BiggerPockets, extend your reach by utilizing Google+ pages to learn, share, and connect.

Do you have a G+ profile yet? If so, please share it below so your fellow BP’ers can connect. How are you using G+ for business? If you don’t have a G+ page yet, create a page and do share your profile link afterwards.

Photo: Yoel Ben-Avraham

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{ 11 comments… read them below or add one }

lisa phillips January 4, 2014 at 1:40 pm

I likeGoogle +, as a vlogger is EXCEPTIONAL since it lays out your content in such an easy to read, tiled format. Its easy for people to connect with you, follow you, and share your content. I hope it really takes off. How it integrates seamlessly with your youtube material is a great asset as well. Good article


Tracy January 5, 2014 at 1:07 pm

Hi Lisa, glad to see you’re embracing it and understand it’s reach. It’s only going to get bigger, so those who tap in early will reap extra rewards I feel. Do share the link to your profile here so we can connect!


lisa phillips January 4, 2014 at 1:42 pm

And, I really like your website!


Tracy January 5, 2014 at 1:07 pm

Thanks for checking it out!!


Gerald Harris January 4, 2014 at 8:47 pm

Great Article Tracy!
Google Plus has changed the game definately. I will say that my Google plus is not set up for business but i do get very little interaction on it. Several months ago I had someone link my Google Plus and my website together. As a result My Image pops up in the Google Search result which results in more visitors to my website. If anyone wants to connect just click on my website where my name is highlighted. My Google Plus image is to the right!


Tracy January 5, 2014 at 1:08 pm

Hi Gerald, it’s pretty cool what Google can do, isn’t it? If you don’t have the time to post on Google+, you might think about hiring a VA (virtual assistant) or someone on to help you. Inexpensive and takes it off your plate.


Jaz Cook January 8, 2014 at 8:07 pm

Hiring a virtual assistant is a great idea for taking care of some of these small online marketing details, Tracy. Sometimes I get overwhelmed with all the little pieces and connections related to online marketing. It’s a good reminder that I don’t necessarily have to do it all myself personally. Outsource!


Tracy January 12, 2014 at 2:20 pm

Hi Jaz, I’d give it a whirl yourself for awhile, as other people can’t replace the “voice” of your business. I’d use a VA to help share articles, videos, blogs, get more followers, etc, but be sure the content has your special touch.

Tracy January 5, 2014 at 1:11 pm

I followed you on G+, Gerald. Love the pic, and go Team Coco! :)


Randy Mitchelson January 30, 2014 at 9:46 am

Google+ provided many benefits to building organic search rankings and Google keeps rolling out enhancements. For example, Google is now promoting its Google360 ( ) service which are business photos that give 360 degree view. Imagine having a 360 degree view of your rental properties available on your website. It makes for a more dynamic and sticky experience for your website visitors. Social media mgmt. can become overwhelming for some business owners who are too busy with their core business so outsourcing makes sense as Tracy and Jaz mentioned earlier. IT doesn’t have to cost a lot. For example, my team is helping businesses manage their Google+, Facebook, Twitter, etc. pages for as little as $10 per day with fresh engaging content, posts, blogs and ensuring proper syndication. It makes financial sense for a lot of business owners to partner with a professional team who is expert at it.


Syed Qasim February 17, 2014 at 6:31 am

Creating a Google+ business page can also increase the ranking of your website. In future Google is going to work on social sites.


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