Leads, leads, leads.
I’m attending my local real estate investor’s club meeting tonight and getting ready to socialize with acquaintances and friends.
There is something special that I make sure to do at every real estate club meeting or group function I attend.
Seller leads come from advertising that you put out into the world, such as; bandit signs, postcards, letters, door knocking, calls to fsbos, car magnets, direct mail campaigns, etc.
On the other foot there is marketing which is branding yourself as a specific type of investor that is looking for a specific type of deal. One thing I make sure to do is to stand up and make a dignified-spectacle of myself at local club meetings.
The end result is that I get noticed and remembered. What I say is the same thing every time, and folks get used to hearing it.
Imagine you are attending a new real estate investor’s club meeting. Who do you most remember at these meetings? Chances are you will most remember the host of the event, the speaker, and perhaps one or two other people that you already know.
Most real estate clubs have a “wanted” or “needs” or “shameless promotions” section of the meeting where you may stand up and advertise your wants or services. What better way to get your message across to active investors that are actively spending money to advertise for sellers.
This technique works best if you are looking for a specific property type or offer a particular service. See a past article I wrote about the importance of specializing in real estate.
The One Thing I Say..
When I stand up at meetings, which I always do, I say:
“Hello, my name is John Fedro. My number is _____________. I love mobile homes. I love every mobile home you see. Mobile homes on private land, mobile homes inside parks, any age, and any shape. If you have a mobile home lead you don’t want or you need help working the deal call me. Every lead you send me will be answered. Again my name is John Fedro and my phone number is ________________.”
Please feel free to copy my shameless introduction and/or customize it to fit your own needs.
The moral of the story is to stand out and be remembered.
Love what you do daily,