How To Be Everywhere At Once In Real Estate

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Real estate investing is a people business.

We make money by dealing with people. We work with sellers, buyers, Realtors, brokers, community mangers, sales reps, agents, lenders, strangers, friends, handyman, contractors, and many more people on a daily basis. We find properties, buy properties, and sell properties to people.

The point being made above is that people will dictate your success in this business. While you cannot expect anyone but yourself to supply you with leads or create value in your life you can hold yourself to a higher standard to make yourself as well known and omnipresent in your local market as possible.

When people think of your real estate niche they should first think of you!

Related: Which real estate expectations lead to suffering?

Use the 5 methods below to start growing your local brand and spreading the word you are here to help and stay:

1. Increase Your Circle Of Influence:

People want to work with investors they like and trust.

Whether you would describe yourself as a people person or not, start by asking every real estate professional what types of properties they look for and want to work with. Start to focus on other people first.

When you have opportunities to meet and network with anyone in the real estate field open yourself up and assume you will eventually help or be helped by this individual in the future.

2. Keep Connections Strong:

Continually follow up with past investors, Realtors, brokers, handymen, and bird-dogs you have met in the past and have not spoken to in a few weeks or longer.

Being omnipresent while investing means that people think of you and refer you on your behalf while you are not present. People who refer you need to be clear on what you want and when they should help you.

3. Have An Online Footprint:

Some of my real estate seller/buyer leads come from my personal website looking for buyers and sellers.

While I am sleeping this website is working 24/7 to attract and refer deals to me. By setting up your own website and ranking high for keywords in your home town you can begin to have an online presence to help grown and support your business.

Related: How To Attract 10,000 Visitors A Month To Your Real Estate Website

4. Advertise Like A Machine:

Advertising is showing your “Real Estate Wanted” message to your local investing turf.

A majority of an investor’s budget may be used to advertise for sellers and buyers locally. In your area and within your niche there are likely preferred and popular advertising methods that already have been shown to work. Find out what these methods are and do not try to reinvent the wheel at first.

Make sure to always track your advertising expenses and incoming calls. Eliminate the advertising that does not work to produce calls, and increase the advertising methods that do work well.

5. Talk To New Sellers Daily:

Our investments almost always come from a seller of said unwanted property.

Call and reach out to help new sellers daily in your market. A quick 5 minute call could be a call that changes the life of a real estate seller forever. Follow up with these sellers and make sure they all know how you can help and how you cannot help. Aim to provide value to these sellers whether you purchase their property or not.

By helping these sellers and asking for future “word of mouth referrals” if they know anyone else selling you can have a small army of sellers referring you to other motivated sellers.

In conclusion you do not need a large budget to become well known in your area. If you have money to throw at testing different advertising methods then you may choose to do so.

However a more prudent method of getting your name out to the world can be to take the time to get to know local real estate professionals in your market, have them get to know you, and continually be testing and improving your weekly advertising methods.

Love what you do daily!

Be sure to leave your thoughts and comments below in the comment section!

 

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About Author

John Fedro has been investing in manufactured housing since 2002. John now spends his time continuing to build his cash-flow business in multiple states while helping others enjoy the same freedom he has achieved. Find John here.

4 Comments

  1. Hi Mark,

    Thanks for commenting. Glad this has provided you with some value.

    All the best,
    John Fedro

  2. You never know where the next deal may come from. Everyone you know should know what you do to make money.

    Once, after showing a group of homes to a new buyer, we went back to the office. After talking to them for a few more minutes, I told them about a home our office had listed. It was vacant, and we could look at it on their way home. We arrived at 10:30 PM, and they stayed until past midnight.

    I almost wrote the offer, but they wanted to see it in the daylight, (those picky buyers….)
    On the way home, I got stopped by the cops for speeding. It was after 1:00 AM by then, and they probably were looking for drunk drivers. I mentioned to the cop that I was in real estate. He said his aging parents were looking to sell their home.

    So, I got the cops name from the ticket, found the parents address and phone number and called them. “I was just talking to your son, and he said you were thinking of selling your home”. I got the listing, and it sold about a week later. I never mentioned the ticket to them. This was one of those rare sellers that when you present the listing price, and they say “that’s too much, make it lower”

    So, the buyers bought the home, and I sold the listing. I paid ~$100 for the ticket. I would not want to swap a speeding ticket for each deal, but it does show you do not get the order unless people know you are selling it.

  3. Hi Eric,

    Thank you for commenting and your kind words.

    Really great story about being vocal about what you do and how you can help. I would go further to say that you going the extra mile to search for the parents and their address is what made the deal. Many other investors would have a chip on their shoulder from being pulled over and would not have mad the contact. Great job at being helpful and persistent. Glad the deal worked out for you.

    Talk soon,
    John Fedro

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