I’m back again today to present to you guys one of the most unused methods of real estate marketing.
Last week I jumped off this marathon of well in-depth instructional posts on how to dominate your local real estate market. I presented you guys with the top 10 real estate marketing tools to generate unlimited leads. There is no reason in this world for you to be doing any sort of real estate without these 10 tools, and if you’re not using them then please try to incorporate them sometime soon down the road.
Yes, you can still be successful in real state without them, but if you want to dominate, and get unlimited leads daily then I would take action on them. Like I continue to say, if you want to dominate, you must have the right tools and creative mind set. Hopefully, the things that I will share today, and over time will allow you to get that cutting edge over the local competition.
First thing First
Research is the key to getting in front of those people whom you want to target. If my business is run off of tenant buyers, then I better do some research to see if there are people in my local market that are considered to be tenant buyers.
Side Note: I will be creating a blog post here soon that will show you how to find all of the people in your local market who will be willing to be a tenant buyer. Plus, I will give you the exact blueprints on how to interview these people all on autopilot. They will be begging to give you the downpayment. Pretty Awesome Stuff.
Today it’s all about what I would do from day one of being dropped out of a hot air ballon, and I have no money and just a laptop. My whole strategy of marketing will be from the poor man’s perspective. My goal is to show you how to do research in your local market, if you want to become the #1 real estate man or woman in your local city. You have to know the numbers to be able to compete, no matter your angle of real estate.
Before I get into the meat of this post, I want to say something really quick. Whenever I do free workshops in my city, when it comes to coming into a broker’s place of businesses to talk to their realtors, I’m encouraged to teach them the latest marketing strategies. Sometimes I’m networking with brokers on many occasions, and at times I will ask if I can come in and do a free workshop for the staff and realtors. Now, what I’m about to say is that for all parts of real estate not just realtors, it can be for investors, wholesalers and the whole nine yards.
So we setup a date, and time to meet at their place of business. Sometimes there are 10 people, and other times it maybe be 100 people or more. No matter what, I’m going to present the best one workshop of their lives. I cover most of all of the subjects of real estate marketing to just give them some tools to go out and implement. But, there is one thing that I ask from the top of the show before I do anything else. The question I ask determines so much about how much people know about the marketing side of real estate.
I’m pretty sure that right here on BP, there will also be people who don’t know the answer to this question. But, that’s all right because I’m going to help you find the answer, and you can thank me later for it. The question that I ask first and foremost before doing anything else is:
How many people search for real estate in your city each month online?
After I ask this question, you can hear a pen drop as people are looking around at each other. To use my local real estate market as an example, I will ask them how many people search for the keyword “Shreveport Real Estate” each month throughout the internet?
Every time I ask this question no one seems to know the answer. Why? The why could be many reasons. The #1 reason that I know for sure is the lack of education from the real estate companies, down to the course that they bought to learn real estate if they’re an investor. People for some reason or another, just don’t know what their market consists of. I know as a real estate marketing guy that if you don’t know the numbers, then you are no competition to me.
If you can’t tell me how many people search for “apartments in Shreveport,” or “houses for rent in Shreveport,” then I’m going to dominate your local market. Heck, I don’t have any money, but I do have my good old Macbook Pro, which is pretty awesome if you guys ever decide to get a Mac. (If you don’t already have one)
How in the world are you going to compete without knowing the numbers, my friend? What is even sadder is that the real estate companies don’t even know the numbers, and they’re the ones looking to do business with every buyer and seller in that city. It is crazy to me when I talk to people, and they’re clueless about the marketing side of real estate, and wondering why they’re struggling. It is not good enough just to know how to flip a house, you need to know how many potential houses are there to flip.
Just the mere lack of knowledge in the real estate industry makes my head hurt, but I feel as though if it’s missing that piece of the puzzle from the marketing side, then I guess that I nominate myself to start the conversation.
I want all of you to know that if you don’t know the numbers you can only go so far in the industry. Yes, you can still do deals, meet new people, and probably live very comfortable. I’m not all about just getting by, I’m about going all in and doing it right, so that I can get on the radar of everyone in my local city.
For those brokers who have tons of realtors..
For those investors..
For those wholesalers..
For those birddogs..
I’m here to show you all something that you can use for your own business, or maybe to go back and teach to your staff. What I’ve learned is that if you want people to work hard for you, and bring in the same results as you, then teach them what you know. If you have real estate partners, and you all do business together, then make sure that they see this post so that they know what’s going on and how we go about getting those numbers.
Once this blog post is over, you will become that higher percentage in your local market that knows and understands the numbers. You will have to have stats to know what your market looks like when it comes to the buying and selling side. What you will have is the material to build the business you have always wanted. Just having the numbers, which is the stats, is not enough. You will still the need the blueprints to build that house, so with all those numbers I will walk you through how I would take stats and put them to use.
I’m writing these blog posts in the form of I just fell out of a hot air ballon in my home town of Shreveport, La, and all that I have are the clothes on my back and a laptop. Below is what you should do from day one of knowing what your local real estate market consists of.
Homeless Guy Looking for Buyers and Sellers
One of the ways that I’m looking to dominate my local real estate market, is obviously getting every buyer and seller to contact me. But, I’m poor, broke and homeless without a dollar to spend on advertising, and I’m in a very big city. So, for this reason, I will have to be creative if I want to start making a living and get off of these streets. I want to become the head real estate person in the city.
I’m not too familiar with the city, so I have to do some research. The first place to start is from using one of the 10 real estate marketing tools that I talked about in my first post here on BP. I will use the Google Keyword Planner created by Google. One thing that we must not do is over think things when it comes to our marketing. Most of the answers are right there in our faces, but we just lack the knowledge of finding the solution.
I need to get down to the numbers, and see how many people I can market to. Once I get those numbers, I will be more inclined of knowing which route I’m going to take when it comes to the investing part. I’m very confident in knowing that every stat that I come up with, should make it pretty easy to dominate the market.
I say this due to the fact that most real estate people only know more about doing the deals from A to Z. Some know a little about social media, direct mail and such, but none of them can tell you much more about all parts of marketing. So for this reason, I’m spilling the beans and showing you guys the exact route to take.
Doing the Research
Next week I will talk about doing the research on the local competition, which I know you guys will love. I will show you exactly who I would go to about finding who I’m competing with, and how I can surpass them. But, today we are here to get the numbers and see how much real estate is out there that is up to grab.
First thing we want to do is fire up the Google keyword Planner free software. For those of you who are not familiar with this tool, it is something that I have been using for over ten years now. We used to use this tool back in the day to find targeted keywords for our Google Adwords campaigns. This is what I think Google really wanted it to be used for until we came along, and realized that it is something we needed to take advantage of from an SEO stand point.
Just know that this free tool allows you to find out what people are typing into the search engines. The numbers they give you are really spot on at times, because if you can get your website or online profiles in front of those terms, then you stand to get those buyers and sellers. This is why I said that the research is so important, and knowing the number so that you can put your brand in front of those keywords.
Once you go to their website, it will ask you to enter a keyword to start your search. What you want to type in is the following:
“your city + real estate”
You want to put this in the search box as “your city + real estate“. What I’m going to search for is “Shreveport Real Estate.” This is the general keyword that I want to search for that will bring back even more related keywords. Next, you want to click on “Get Ideas” at the bottom to get sent to the results page.
Next, you will see a page with “Ad Group Ideas and Keywords ideas.” I’m going to click on the keywords ideas. From here I will be able to see how many people not only search for Shreveport Real Estate, but also be able to see the other tons of keywords buyers and sellers are typing into the search engine.
When doing my research on the numbers, I’m looking to see how much of an audience I have to market to when it comes to buyers and sellers. I need those buyers if I have a property that I need to flip, lease out or rent. I need to know how many potential leads I can possibly get.
Plus, I need to know how many people are ready to sell so that I can jump in front of them to see if we can work out a deal. All of those numbers are right here folks, and if you know how to get your brand out there in front of those numbers, then you hold the keys to success.
If I go through the numbers, I’m looking to find those big searches of people that I can market to. Here are those stats that I found that I can go after to dominate this local real estate market. Remember, I have no money, only a laptop equipped with some marketing skills.
Check Out The Stats I Found…
1,600 – Shreveport Real Estate
1,900 – homes for sale in shreveport la
1,900 – apartments in Shreveport la
1,300 – houses for rent in Shreveport la
880 – homes for rent in Shreveport la
720 – Shreveport apartments
390 – rent houses in Shreveport la
In a mere 10 minutes, I just found 8,300 potential buyers and sellers to market my newly created real estate business. With these numbers, I pretty much can do whatever I want. The chill that’s running through my body of the excitement knowing that the local real estate companies, realtors, brokers, wholesalers are not targeting these keywords.
Most of them are doing the real estate magazines, newspapers and maybe a little radio here and there. They have not a clue about the 8k people who are waiting to do business with them. Now, this just a portion of keywords that I can target, which I found tons more that are centered around my real estate market.
Those keywords combined with what I already have listed, comes out to be about 100k people per month in the city of Shreveport, La looking to buy or sell some form of real estate. Wow, I just stumbled upon a gold mine of leads that I know for a fact I can get my business in front of those people.
This is the form of research you have to do if you want to know who you’re marketing to, and the potential leads you can be getting. There is no way with the radio, magazines or newspapers that you will be able to get in front of 8,300 targeted people who are looking to do some form of real estate.
You see that I said “Targeted.” You can spend tons of money on advertising that is not targeted at all, which is crazy… but not me. I prefer getting down to the numbers to see where those people are, and how I’m going to market to them.
I Got The Numbers – Now What
Maybe you’re excited right about now, thinking “why in the world didn’t I know about this?” Why didn’t someone teach us how to do this type of research so that we could be more productive in growing our real estate business? Truth is that most real estate people are good at the deals, and not so much when it comes to marketing. So, they spend their time learning how to buy versus learning how to get people begging to sell their house to you.
No matter what, now you know how to find these people in your city to market to them. Now, all I have to do is come up with a plan of attack to see how I will cater to these thousands of people. These numbers alone tell me that there is no way in the world that I can’t dominate this market, and pretty much become the #1 real estate person in my city. The other real setae companies and individuals will not be able to compete due to the extreme marketing that I will be doing. So, this is why I’m going to show you how to put these numbers to work to help grow your list of leads.
I’m going to have to grow my real estate business around these keywords, and I know the exact route that I’m going to take. I know what I’m going to do, and how long it may take to dominate the market. These are the same strategies that I will also walk you through to help grow your business. All you have to do now is jump on the ride of real estate marketing 101, and enjoy the ride. We have the numbers, now it’s all about taking action, and action is what’s about to go down.
Before I get all into setting up shop and going after my local real estate market, I first must see who I’m competing with. It hurts my heart when I ask real estate people who your top 3 competitors are, and most of them can’t even tell me? They can’t even tell me if they have websites, or even if they are on social media. For this reason, I know they are lacking the keys to drive the car of success.
Next weeks post will be all about me digging deep into my local market here in Shreveport, La, to see whom I’m competing with. Just to see what they’re doing, and how I can pretty much surpass them with creative marketing. Plus, what I will show you is the same formula you can use to do research on your competitors.
Hint: Today they’re your competitors, but soon I will show you how to get them to work for you. So amazing!!
Here’s a Challenge
In the comment section below, I would love to see the stats that you found when you used Google Keyword Planner to find out how many people are searching for real estate in your city? That will be a little homework for you to find the top 3 keywords people are searching for in your local real estate market.
Next Weeks Post: How to Do Research on the Local Competition..Stay Tuned