Ben's an 'out of the box' Realtor and Internet Marketing guy. He's recently started a brand spanking new Training, Coaching, and Marketing company for Realtors called The Exit Pro. He likes all things blogging and teaches Realtors to be more professional through training. He spends most of his time getting the word out about his cool new real estate company and writing guest posts for great sites like BiggerPockets.
Ben has written 9 article(s) for the BiggerPockets Blog.
Real Estate Marketing by Ben Roberts | July 28, 2010With Realtors like this in abundance, it’s no wonder For Sale By Owners are so difficult to sell your services to. When they start in with their objections many Realtors just throw up the first argument that comes to mind. Fortunately, there are Realtors that are confident in their value to any transaction. We call [...]
Real Estate Marketing by Ben Roberts | January 13, 2010I read an article on RISmedia (that was a total product plug) about Internet Prospecting that’s 16 times more effective… It got me thinking about forced site registration vs. free home searches and the debate that inevitably ensues. That article pointed out some amazingly ridiculous facts. 65% of real estate agents have websites 90% of [...]
real estate blogging by Ben Roberts | December 16, 2009Some of you have heard the terms Hyper Local and Long Tail before. There’s actually a book (The Long Tail by Chris Anderson, editor of Wired Magazine) written about niche marketing back in 2006. I decided to focus on this topic because I don’t think it’s something that is readily understood by many people and [...]
Commentary by Ben Roberts | December 10, 2009 
There are quite a few things that I find curious in Real Estate. Independent contractors, substandard training, and why buyers are liars and sellers are worse… just to name a few. One of the most curious and incomprehensible things to me is why there isn’t a super amazing CRM (that’s Customer Relationship Management) tool for [...]
Read the full article → Real Estate Marketing by Ben Roberts | November 26, 2009 
Open houses are a dime a dozen. Traditional real estate agents continue to churn out mostly useless, droll events that attract few Realtors and fewer buyers. Here’s an out of the box idea that could launch you into toughest market segment around… Luxury Homes. Interested? Read on… An Open House that actually attracts people… What [...]
Read the full article → Social Media by Ben Roberts | November 18, 2009 
Yesterday was a first in the world of real estate. The first ever Virtual real estate Barcamp was held with 27 presentations in three simultaneous webinars. The subject matter was as varied as the presenters. From Stefan Swanepoel’s enlightening thoughts on Social Media Trends in 2010 to Matthew Fetick’s 10 Tech Tools and Tips. This [...]
Read the full article → Real Estate Investing by Ben Roberts | November 11, 2009 
Anyone ever heard of the Drake Equation? If not, don’t feel bad. It’s not a generally known term outside of the geeky space community (of which I am sadly a part). In short, it’s a equation that was formulated by Dr. Frank Drake in 1960 to determine the practicality of SETI (the Search for Extraterrestrial [...]
Read the full article → Real Estate Marketing by Ben Roberts | November 4, 2009 
I’m a marketing director at a real estate firm. If I had to sum up what I do every day in three words it would be, “I generate leads.” It’s both much easier and much harder than you would think. Confused? Let me take you inside and show you why everyone in the real estate [...]
Read the full article → Real Estate Marketing by Ben Roberts | October 28, 2009 
I think we’ve all heard about Shadow Inventories, the Coming Foreclosure Wave, and the poor health of the real estate market in general lately. If you haven’t, I’d wonder about your status as a member of the human race. For the rest of us as investors, agents, and marketers.. we’re all trying to figure out [...]
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Joshua Dorkin
Can the World Get a Good CRM for Real Estate… Please?
by Ben Roberts | December 10, 2009There are quite a few things that I find curious in Real Estate. Independent contractors, substandard training, and why buyers are liars and sellers are worse… just to name a few. One of the most curious and incomprehensible things to me is why there isn’t a super amazing CRM (that’s Customer Relationship Management) tool for [...]