The word risk gets thrown around quite a bit by the financial planning industry. Usually they like to talk about risk in terms of diversifying your ownership of assets [in practical terms they are really encouraging you to buy mutual funds]. They like to mention those companies that imploded, like Enron or Global Crossing or [...]

I have a client that we were discussing how much of a no-brainer purchasing an EIUL was for his financial position. His comment to me has stuck in my brain since he made it. He said many people get stuck into “Analysis Paralysis” and are unable to make the decision because they over-think it. How [...]

I recently read a great article on an avalanche that killed three people in Washington state.  As a social psychologist I found the group dynamics very telling.  As individuals, it is doubtful that any of these people would have made the same set of decisions that had them skiing in the back country that day. [...]

Most people are afraid of financial risk; even the word risk scares the majority.  Look at the commercials for investment firms and financial planners; they don’t even mention the word, just tell you how strong they are (we know that is a lie), or how they are there to protect your assets (another lie).  If these [...]