Archive of Jeff Logue's Articles
Jeff Logue and Retechulous, LLC are focused on training agents, brokers, investors, and other professionals throughout the U.S. and Canada on how to effectively implement online real estate marketing ideas for maximum profits. Discover how to gain top exposure and authority by following our 4 step lead generation plan located at: Real Estate Marketing Plan.
Jeff has written 19 article(s) for the BiggerPockets Blog.
Real Estate Marketing by Jeff Logue | February 16, 2012 
One of the best aspects of online real estate marketing is all the great tools and platforms that are available to users. In fact, there are so many things that can be implemented for free or very little cost, which still have a powerful effect on helping build traffic, conversions, and rankings. Over the years, [...]
Read the full article → Real Estate Marketing by Jeff Logue | February 10, 2012 
I was digging through our archives today, and came across this pretty nifty training on how to setup property specific Twitter pages for your real estate social marketing. This is just one of many options that you can add to your arsenal of tools whenever promoting a local listing for your business. In fact, this [...]
Read the full article → Real Estate Marketing by Jeff Logue | February 3, 2012 
Recently we started running some split tests for our Facebook real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at [...]
Read the full article → Real Estate Marketing by Jeff Logue | January 27, 2012 
Did you realize that you could currently be sitting on a mound of cash for your business? Leads that are literally ripe for the picking? And in fact, most of your competition is probably not taking the necessary steps to liquidate this real estate marketing goldmine into consistent closed transactions. What I’m referring to is [...]
Read the full article → Real Estate Marketing by Jeff Logue | January 19, 2012 
For those of you who conducted a search on Google Wednesday morning, you probably came across a graphic just like this. At first, I chalked this up as being just another creative rendition of their typical colorful logo (like the Martin Luther King one they featured on Monday), but there is much more to this [...]
Read the full article → Real Estate Marketing by Jeff Logue | January 12, 2012 
How can you make your real estate marketing efforts differ from your competition? When considering the traditional mindset behind a typical squeeze page for lead generation, a majority of the time you will find that marketers will offer something of value in exchange for an email or contact information. Now don’t get me wrong, this [...]
Read the full article → Real Estate Marketing by Jeff Logue | January 6, 2012 
Are you still struggling with the idea of creating and maintaining a real estate marketing blog? For those of you who need a little extra inspiration, I wanted to share a story with you today about Ruth Hamilton. As the world’s oldest blogger, Ruth boldly chose to share her wisdom, beliefs and insights until she [...]
Read the full article → Real Estate Marketing by Jeff Logue | December 30, 2011 
If you’ve been following any of the recent posts on creating squeeze pages for your business, you already know that real estate marketing videos are one of the most essential ingredients to generating better conversions and rapport. Without this key element, it is much harder to build a personal connection, because they help people to [...]
Read the full article → Real Estate Marketing by Jeff Logue | December 23, 2011 
Can Facebook real estate marketing really be an effective strategy to help generate more leads for your business? There are some who may argue that simply driving traffic to a website which has a ton of visual distractions and the ability to only produce “likes” out of the box could be a waste of precious [...]
Read the full article → Real Estate Marketing by Jeff Logue | December 16, 2011In spirit of this Christmas season, I thought it would be fitting to reference one of the holiday movie classics as the perfect parallel for today’s lesson on real estate marketing. In fact, since my wife and I just sat down to watch “National Lampoon’s Christmas Vacation” starring Chevy Chase last night, it is still [...]
Real Estate Marketing by Jeff Logue | December 8, 2011 
According to a recent article submitted by Inman News, there are more foreclosures being processed right now than ever before. In fact, just between the months of September and October alone, foreclosure starts jumped by 5.7%. On the other hand, Inman has also reported that the long term outlook for foreclosure properties looks positive. Therefore, [...]
Read the full article → Real Estate Marketing by Jeff Logue | December 1, 2011 
I got a kick out of watching this video recently. It’s a nice little spoof on what every agent at one time or another has probably felt. Yet, I think there is something in this that can speak to everyone, whether you are an investor, broker, mortgage professional, or attorney. I’ve said it before and [...]
Read the full article → Real Estate Marketing by Jeff Logue | November 25, 2011 
Recently, you may have stumbled across our article on creating the ideal Craigslist ad for your real estate marketing efforts. In this tutorial, we reviewed some of the crucial elements needed in order to produce high quality copy that will entice your audience to visit your specific landing pages. Yet, there are still many professionals [...]
Read the full article → Real Estate Marketing by Jeff Logue | November 18, 2011 
From our own experience, very few strategies have worked quite as effectively as real estate video marketing. There’s just something about this form of advertising that gets viewers fully engaged and willing to take action. I’m not any type of psychological genius, but it seems to me that using video and being authentic have a [...]
Read the full article → Real Estate Marketing by Jeff Logue | November 10, 2011 
I am not a criminal. Come on, say it with me! In fact, Google doesn’t even think that you are being spammy if you are implementing real estate SEO marketing tactics for your business. What, you don’t believe me!? Well check out what Mr. Matt Cutts from Google has to say about search engines still [...]
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