J. Lamar Ferren is a 26 year old New Breed Real Estate Investor who takes down deals nationwide. Through direct response marketing he uses creative and outside the box methods, both online and offline to attract buyers, sellers, and investors.
J. Lamar has written 40 article(s) for the BiggerPockets Blog.
Commentary by J. Lamar Ferren | November 3, 2010I often wonder if there is a percentage of real estate investors out there who feel that the only people who make money in real estate either have a boat load of money to invest, have perfect if not near perfect credit, or just chow down on some Lucky Charms every morning and just happen [...]
Real Estate Marketing by J. Lamar Ferren | October 3, 2010 
Lately, I’ve been asked by a couple of real estate investors “Should I use one real estate website for all my leads?” or “Should I have separate real estate websites for each type of lead?” In the past, I’ve often asked this question myself and I’ve reached the conclusion that it really doesn’t matter as [...]
Read the full article → Commentary by J. Lamar Ferren | August 31, 2010Have you ever wondered why some businesses fail? It’s more than just a business plan or lack thereof. I think its something much deeper than that. You see, in the mist of all this “doom & gloom” in the economy that we keep hearing about, there are businesses out there that are failing but there [...]
Real Estate Marketing by J. Lamar Ferren | August 15, 2010In this video blog post (vlog) we’ll talk about how to use the Flickr photo sharing website to set up a virtual property photo tour and share photos online. This is a good method to use if you don’t have a website and you want to advertise your properties online to attract potential buyers. It’s [...]
Real Estate Marketing by J. Lamar Ferren | July 25, 2010 
Some say there is an industry standard that says: “For every 20 real estate leads you call, you’ll get at least 19 No’s and 1 Yes.” Well, imagine contacting 99 home owners who had a home to sell and having nearly all of them say “No” to your business. In this blog post I’m going [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | July 19, 2010It’s that word “Effective” that I want you to focus in on. What does “effective” mean? Why is it that I asked this question at a Real Estate Workshop and was told that it was such a dangerous word? How can you identify what marketing strategies to concentrate on and which ones to push to [...]
Real Estate Marketing by J. Lamar Ferren | June 12, 2010 
Did you read Jason Hanson’s post last week? Seems like I’m going to have to stir the debate pot on Jason again because I have somewhat of a different stance than he does. Last week Jason created a pretty controversial article that was titled: “Why You Should Do Almost Zero Internet Marketing” When I saw [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | May 30, 2010In this post, I’m going to show you two reasons why having a Gravatar can be really good for marketing, and can play an interesting role in helping you grow your business through social media. I’m also going to walk you through the steps of setting up a free Gravatar account, should you decide to [...]
Real Estate Marketing by J. Lamar Ferren | May 15, 2010 
In this blog post we’ll talk about what ubiquity is and how you can use it to grow your business. If you want more exposure for your deals or more sellers and buyers in your pipeline, then you need to adopt the ubiquity concept. If you want to have an established and recognizable brand, then [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | March 27, 2010 
If you’ve ever wondered why you’re not getting many responses from your real estate marketing, it may be because your message is unclear or because you don’t have a message at all. Your marketing message is what buyers and sellers see and is what they use to determine whether they want to do business with [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | March 21, 2010It’s amazing how many spam messages are sent per month. Trust me when I say… It’s in the millions. However, there’s one particular type of spam email that I really hate getting. I’m sure the real estate investors and agents who do this have good intentions, however it’s just not great email etiquette in my [...]
Real Estate Marketing by J. Lamar Ferren | March 14, 2010 
SMS Real Estate Marketing is a creative way of marketing a home through the use of text messaging. Statistics show that billions of text messages are sent per month. In fact, the number of text messages sent from a cell phone can easily out number the amount of phone calls made in a single month. [...]
Read the full article → Real Estate by J. Lamar Ferren | March 6, 2010 
Although last week’s post didn’t generate a huge response (I think I know why…) I’m going to stick to my word and give you my opinion on the most unique ads I feel probably generate the most leads based on the competing ads I laid out last week. I’m also going to give you some [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | February 28, 2010 
In this post, I’d like you to take a shot at helping you analyze your ability to rank the advertisements below in an order that you feel represents, the most unique ad to the least unique ad. This will be a two part series where in Part 1 you give me your opinion and in [...]
Read the full article → Commentary by J. Lamar Ferren | February 20, 2010 
Are you committed to being committed? I got hit upside the head today for not thinking. I told my mentor that I’m trying to stay committed when it came to a new project I’m working on. As soon as I said that, I knew what was coming. Call it a Freudian Slip or just call [...]
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Joshua Dorkin
Three Ways To Make Money In Real Estate On Purpose
by J. Lamar Ferren | November 3, 2010I often wonder if there is a percentage of real estate investors out there who feel that the only people who make money in real estate either have a boat load of money to invest, have perfect if not near perfect credit, or just chow down on some Lucky Charms every morning and just happen [...]