Real Estate Technology by Justin McClelland | October 1, 2009As a real estate investor or professional, you should know by now that Social Media is here to stay. You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?
Social Media for Real Estate
I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business. And I’ll focus on…
Twitter is a great micro-blogging network that allows you to interact with people of all types. I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.
However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care. Instead I would encourage you to engage in the Twitter community and contribute to it. When you start contributing, you’ll be surprised what you get in return. As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.
Tweet vs. Time
To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while. Since there is no set-and-forget solution to Social Media, there is no getting around this fact.
Read the full article → Real Estate Technology by Justin McClelland | September 24, 2009A Great Web-Based Tool for Marketing your Real Estate Listings
When selling real estate in a buyers’ market of today, the more comprehensive your listing information is, the better. Whether you are a Realtor or an investor, payday comes once the property is sold, therefore it’s best that you do all you can to reduce it’s days-on-market. More is better when it comes to marketing!
A great tool that’s available can be found at FloorPlanner.com, an online application that allows you to create 2D and 3D floor plans complete with textures, floor types, furniture, etc. So, for an out-of-state, foreign or even a local client, the addition of such a rich media component to your property’s marketing package may help seal the deal.
The tool is very intuitive and the floor plans can be made to scale. You can drag-drop a door here, add a garage door there, input the measurements and before you know it you’ll have a complete plan that is visible in 2D and 3D.
(more . . . )
Read the full article →