Real Estate Marketing by Justin McClelland | September 10, 2009
I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.
The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.
Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.
Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.
By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.
The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.
Real Estate Marketing by Justin McClelland | September 3, 2009
As one that invests in Real Estate, time maximization and lead-generation are imperative. It’s ideal to utilize automation tools to outsource tasks that allow your business run efficiently and to maintain a constant influx of leads.
A way to accomplish both is by utilizing a call center. And I don’t mean usage of a traditional call center which may come to mind. Call centers with expensive set-up fees, high per minute rates, or agents who answer your business’ calls among others are unnecessary and a thing of the past.
Move into Web 2.0 by leveraging cloud computing for your call center, or a cloud-call-center. With a cloud-call-center service such as that offered by CallFire, you can optimize their Infrastructure-As-Service model to obtain great marketing results.
I’ll pose an example case-study scenario, just to give an idea of how such a service could be utilized:
Case Study for the Use of Cloud Call Center Applications
Justin is a real estate wholesaler and had a house under contract that he absolutely had to assign as quickly as he could. He gave himself a 60 day time-window in the contract to find a buyer and 20 days had elapsed. Justin turned to his primary contract-assignment options; he called the buyers on his existing buyers’ list, he placed 50 bandit signs around town, he put an ad in the paper, he blasted information about the property on the internet.
Joshua Dorkin
