Christian Russell

Archive of Christian Russell's Articles

Christian creates dangerous internet strategies at http://www.nextlevelblogger.com.

Christian has written 16 article(s) for the BiggerPockets Blog.

Are You in Sales (psst, the Answer is YES!)?

by Christian Russell | January 21, 2010

Do you think of yourself as a sales professional? From what I’ve seen, most Realtors do not. It’s ironic, don’t you think? Even our license says “salesperson”, unless you’re a broker of course. Still, most Realtors I talk to avoid sales like the plague. Most of us think of selling as a bad, bad, dirty [...]

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Real Estate Marketing

The Most Important Question (that Most of Us Answer Poorly)

by Christian Russell | January 14, 2010

What do you do? It’s one of the most common questions we get in social networking. In person, online…it’s all the same. When people meet you and like you, they want to know what you do. Do you have a good answer? It all Begins at the Beginning Think of how crucially important the answer [...]

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Real Estate

6 Ways to Not Suck in 2010

by Christian Russell | December 23, 2009

Not sucking is good for business. Wouldn’t you agree? So I’d like to submit a personal promise to you all that I will work hard to suck less in 2010. Will you join me? I mean, we all have room for improvement, correct? Here is what I propose: a simple 6 step process to extract [...]

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Real Estate

Are You Realtors Making This Costly Marketing Mistake?

by Christian Russell | December 11, 2009

Do you want more sales? Do you want more clients? Do you want better clients? Do you want clients who trust you and take your advice…clients who don’t question your every move and keep looking out for you to screw them over? Do you want higher paying clients, clients who happily send you lots of [...]

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Commentary

Attention BiggerPockets Community: How Can I Help You?

by Christian Russell | December 3, 2009

Hi guys and gals! As you may know, I have been invited to be a regular contributor here, at the BiggerPockets real estate blog, and I want Josh Dorkin and the BiggerPockets community to know that I am very grateful for the opportunity to help. So far, I’ve written a number of posts, and things [...]

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Real Estate Technology

Why Blogging for Real Estate is Worth the Time

by Christian Russell | November 27, 2009

In real estate, branding and name recognition is the name of the game. Don’t you agree? Consider this: They need to have heard of you before they will call to list with you. They need to have heard of you before they will call to buy a home with you. They need to have heard [...]

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Real Estate Technology

What Realtors Should Put on Their Blog

by Christian Russell | November 19, 2009

A good number of Realtors are getting on the ball and putting up a blog. This is smart. It’s a powerful communication tool. It’s a powerful way to build your presence online. However keep a couple important points in mind: It will only serve as a powerful communication tool if you actively use it to [...]

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Real Estate Marketing

Use the Power of 100 to Achieve Your Business Goals

by Christian Russell | November 12, 2009

I did a post a while back about my “Power of 100” concept. In case you missed it, here’s the deal. I have a rule of making 100 personal contacts a day. This is an old concept I learned years ago in direct sales. Now that I do internet marketing, I’ve found most every concept [...]

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Entrepreneurship

Why You Need A Rocking Mission Statement

by Christian Russell | November 5, 2009

Having a mission is important. To run a successful business, you need to be on a mission. Yet many of us small business owners (particularly real estate investors and professionals) skip writing a mission statement. Companies put their mission statement on the wall, not because it’s cheesy but because it’s important. Actually, many company mission [...]

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Real Estate

Using Leverage to Sell More and Take Your Business to the Next Level

by Christian Russell | October 29, 2009

Why are you in business? It’s an important question. Perhaps the ultimate question! A mentor of mine taught me a long time ago that knowing “why” is one of the most important things when it comes to getting positive results long term in your business. Are you in business to make money? Are you in [...]

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Blogs

Bloggers: How to Give Yourself a Raise Today

by Christian Russell | October 22, 2009

The thing I love about running my internet business is that if things are awesome, I can gloat a little bit and revel in my own genius. And when things suck, I have no one to blame but myself. Make no mistake about it, if you make the decision to run your own company you’re going to experience a little of both

The cool thing is that by running a blog you can give yourself a raise anytime you want. How is this done? It’s done by paying attention to the little details. This isn’t my favorite thing to do, but it’s necessary from time to time.

Some prerequisites

First things first. In order to implement the detail-tweaking recommendations I will give you here in a minute, it’s essential to first have a couple things in place. Without these two prerequisites, you aren’t going to get much fruit from your labor.

Be working in a niche where you have actual expertise or something valuable to offer.
Have a responsive readership. Not necessarily a large readership (what is LARGE, anyway? Large according to who?), but you need to have a community of readers that actually read your stuff and pay attention to what you’re doing.

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Social Media

8 Tips on Running Your Blog Quickly and Efficiently

by Christian Russell | October 15, 2009

For professionals and business owners, time is scarce, yet it should be clear by now that blogging offers such a strong return that it should not be ignored. So what’s the solution? How is it possible for a busy professional to work blogging into an already crazy schedule? Here are a few tips:

Tip one: Just post once or twice a week

It’s been said that posting every day is great for search rankings. It’s true that more is better if you’re shooting for the best search rankings possible. However, search rankings are only one of many ways to benefit from blogging. And not posting every day does not detract from any of those other benefits. It also does not remove all search ranking benefits. Many, many successful bloggers only post once or twice a week. Post every day if you like and can maintain that type of schedule. However, don’t think about it in black and white. If you can only post once a week or so, there is still a lot of good you can do with a blog. Not being able to post something new every day is not a reason to not start a blog for your business.

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