Archive of Peter Kolat's Articles

Peter Kolat is a Real Estate Internet Marketing genius. He's been consulting for many real estate gurus in the real estate industry. His Free Internet Marketing Techniques helped many real estate investors & agents dominate their real estate markets on the internet. No wonder he's been called the "Polish Pulverizer."

Peter has written 31 article(s) for the BiggerPockets Blog.


Real Estate Marketing

How To Succeed in Anything in Life – Don’t Do This And You’ll Fail… Every Time!

by Peter Kolat | March 14, 2010
Thumbnail image for How To Succeed in Anything in Life – Don’t Do This And You’ll Fail… Every Time!

A couple of days ago, I was watching a presentation by a very successful business building consultant and he said something that prompted me to write this article.  Why?  Because the very same success tip he talked about has allowed me to be where I am at right now in my business.  I want to [...]

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Real Estate Marketing

How a Simple Real Estate Video With This Ingredient Can Explode Your Real Estate Business

by Peter Kolat | March 7, 2010
Thumbnail image for How a Simple Real Estate Video With This Ingredient Can Explode Your Real Estate Business

One of the most underutilized marketing strategies in the real estate industry is viral marketing.  Yet, this strategy can bring you a lot of buyers, sellers and private money investors. But what is viral marketing?  Why should you bother with it? Well, according to wikipedia, viral marketing is: The buzzwords viral marketing and viral advertising [...]

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Social Media

Free Video On How To Get On the First Page of Google For Highly Competitive Real Estate Terms

by Peter Kolat | February 28, 2010

One of the hottest topics and internet marketing strategies right now is social media.  Social media networking websites are everywhere.  Twitter, Facebook, Linkedin, Blip, YouTube, Viddler, Friendster, LiveJournal, Meetup and of course Bigger Pockets.  But that’s just a tiny little sample of all of the different social media website that are out on the internet.  [...]

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Real Estate Tools

How to Find Real Estate Keywords That Will Help You Rank High In Search Engines

by Peter Kolat | January 3, 2010
Thumbnail image for How to Find Real Estate Keywords That Will Help You Rank High In Search Engines

One of the most important actions you need to take when marketing your real estate business on the internet is to create a powerful list of low competition, highly searched for keywords. There are hundreds of different tools that you can use to find those keywords, both free and paid; at times, it can become [...]

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Real Estate Marketing

How a Simple And Obvious Marketing Concept Will Take Your Real Estate Business To a Whole New Level

by Peter Kolat | December 19, 2009

Hi everyone.  It’s Peter Kolat with another killer marketing strategy for your real estate business.  This one strategy can take your business to a whole new level and make you more money . . . much more money.  This one strategy is so simple and so obvious that you might say: “Duhhhh Peter!  I knew [...]

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Real Estate Marketing

How To Make Your Real Estate Leads and Google Fall In Love With Your Real Estate Website

by Peter Kolat | December 13, 2009
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I want to share with you a mistake that I see hundreds of real estate websites make.  In fact, this mistake is probably costing you a lot of money that you would otherwise be able to collect from new clients.  It is one of those mistakes that the search engine spiders from Google, Yahoo and [...]

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Real Estate Marketing

How To Gain Lots of Targeted Traffic, Authority, Exposure and High Search Engine Rankings with 300 words

by Peter Kolat | November 30, 2009
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One of the most powerful and yet overlooked internet marketing strategies that real estate investors and agents can use in their real estate business is article marketing.  Article marketing is extremely powerful and can give you the following advantages: Lots of targeted traffic back to your website Authority and expertise in your niche Powerful one [...]

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Real Estate Marketing

How Helping Other Companies Can Make Your Real Estate Business More Money

by Peter Kolat | November 1, 2009

In the last weeks, I wrote part 2 of my short series on 7 different internet marketing strategies for driving a lot of traffic to a real estate website without relying on search engines.  Dozens of people re-tweeted that post and several commented on it.  I wanted to thank you for your support here — [...]

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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 2

by Peter Kolat | October 18, 2009

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1

by Peter Kolat | October 10, 2009

Heavy Traffic album cover

Search Engine Optimization (SEO) to get your listings on Google can be a very daunting task for some in real estate. In fact, with Google “slapping” search engine listings whenever they feel like they need to, it can be very hard to maintain first page listings.

Therefore, I wanted give you some quick tips and strategies to drive traffic to your real estate website without relying on Google. The following strategies are in no particular order. What I would recommend is for you to see which 2-3 strategies suit you best and then run with them.

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Real Estate Marketing

How to Increase Traffic to Your Real Estate Website with Backlinks

by Peter Kolat | September 27, 2009

You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right?  You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”

But do you know how to utilize this strategy effectively?  If not, then you are in for a treat.

In today’s post, I am going to talk about SEO.  Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work.  Yes, I said work.  SEO constantly changes, especially because of our friends over at Google.  They like to keep us on our toes.  Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.

But that’s a whole other discussion.  Today I want to tell you about a strategy that will help you rank high in Google.  Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.

In this post, I am going to focus on blog commenting.  Let’s get right into it.  First, you need to follow couple of common sense rules.

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Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

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Real Estate Websites

How To Get More Leads Without Getting More Traffic To Your Real Estate Website

by Peter Kolat | August 20, 2009

websiteHaving a website is important for anyone in the real estate business. Unlike ten years ago, the technology and the WYSIWYG (what you see is what you get) programs available today, allow anyone to build a website without having much html knowledge.   In fact, I see a lot of real estate investors building their own websites.

Since I am a real estate marketer, I visit a lot of real estate websites to see how real estate investors use their own website as a lead generation and internet marketing vehicle.  There are many problems I see some real estate investors make on their websites that kill their conversions, search engine rankings and lead generation rates. 

One of the biggest mistakes I see is not having a clear call to action

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Real Estate Marketing

How To Use Social Media Marketing: One of The Most Powerful Internet Strategies for Real Estate Ever!

by Peter Kolat | August 4, 2009

I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right.  Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.

What is Social Media Marketing?

According to Wikipedia:

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media allows people to connect with each other on levels, otherwise not possible.  It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider.  Here’s the best part:  social media allows people to build relationships that can turn into something bigger, much bigger.

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Real Estate Marketing

How To get Inside Your Potential Real Estate Client’s Mind On The Internet

by Peter Kolat | July 28, 2009

Today I want to talk to you real estate investors about Google and how you can use it to find that house seller that will come to your site and actually want you to sign a contract with them.  I’m talking about prospects that actually want you to do a deal with them, and buy their house.

What I am going to share with you today is easy.  It requires some imagination and creativity on your part, but it can be done; I use this technique all the time..

I first learned this little tip from a guy named Frank Kern.  He is one of the brightest people on the internet and he knows exactly what is going on when it comes to internet marketing.  When people go to Google, they do so with the intention of accomplishing a particular task.

The Search Mentality

They type in google.com  and receive this little search window that asks them what they want to search for. Some people go there just to waste time; some people go there to just browse around; some people go to do research; some go there to find some kind of a free topic on blogs or forums or whatever the case may be; some people actually go there to find specific solutions for their problems—it’s all about the mindset that they have.

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