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Peter Kolat

Real Estate Marketing

How Helping Other Companies Can Make Your Real Estate Business More Money

by Peter Kolat | November 1, 2009

In the last weeks, I wrote part 2 of my short series on 7 different internet marketing strategies for driving a lot of traffic to a real estate website without relying on search engines.  Dozens of people re-tweeted that post and several commented on it.  I wanted to thank you for your support here — [...]

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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 2

by Peter Kolat | October 18, 2009

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1

by Peter Kolat | October 10, 2009

Heavy Traffic album cover

Search Engine Optimization (SEO) to get your listings on Google can be a very daunting task for some in real estate. In fact, with Google “slapping” search engine listings whenever they feel like they need to, it can be very hard to maintain first page listings.

Therefore, I wanted give you some quick tips and strategies to drive traffic to your real estate website without relying on Google. The following strategies are in no particular order. What I would recommend is for you to see which 2-3 strategies suit you best and then run with them.

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Real Estate Marketing

How to Increase Traffic to Your Real Estate Website with Backlinks

by Peter Kolat | September 27, 2009

You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right?  You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”

But do you know how to utilize this strategy effectively?  If not, then you are in for a treat.

In today’s post, I am going to talk about SEO.  Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work.  Yes, I said work.  SEO constantly changes, especially because of our friends over at Google.  They like to keep us on our toes.  Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.

But that’s a whole other discussion.  Today I want to tell you about a strategy that will help you rank high in Google.  Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.

In this post, I am going to focus on blog commenting.  Let’s get right into it.  First, you need to follow couple of common sense rules.

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Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

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Real Estate Websites

How To Get More Leads Without Getting More Traffic To Your Real Estate Website

by Peter Kolat | August 20, 2009

websiteHaving a website is important for anyone in the real estate business. Unlike ten years ago, the technology and the WYSIWYG (what you see is what you get) programs available today, allow anyone to build a website without having much html knowledge.   In fact, I see a lot of real estate investors building their own websites.

Since I am a real estate marketer, I visit a lot of real estate websites to see how real estate investors use their own website as a lead generation and internet marketing vehicle.  There are many problems I see some real estate investors make on their websites that kill their conversions, search engine rankings and lead generation rates. 

One of the biggest mistakes I see is not having a clear call to action

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Real Estate Marketing

How To Use Social Media Marketing: One of The Most Powerful Internet Strategies for Real Estate Ever!

by Peter Kolat | August 4, 2009

I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right.  Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.

What is Social Media Marketing?

According to Wikipedia:

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media allows people to connect with each other on levels, otherwise not possible.  It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider.  Here’s the best part:  social media allows people to build relationships that can turn into something bigger, much bigger.

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Real Estate Marketing

How To get Inside Your Potential Real Estate Client’s Mind On The Internet

by Peter Kolat | July 28, 2009

Today I want to talk to you real estate investors about Google and how you can use it to find that house seller that will come to your site and actually want you to sign a contract with them.  I’m talking about prospects that actually want you to do a deal with them, and buy their house.

What I am going to share with you today is easy.  It requires some imagination and creativity on your part, but it can be done; I use this technique all the time..

I first learned this little tip from a guy named Frank Kern.  He is one of the brightest people on the internet and he knows exactly what is going on when it comes to internet marketing.  When people go to Google, they do so with the intention of accomplishing a particular task.

The Search Mentality

They type in google.com  and receive this little search window that asks them what they want to search for. Some people go there just to waste time; some people go there to just browse around; some people go to do research; some go there to find some kind of a free topic on blogs or forums or whatever the case may be; some people actually go there to find specific solutions for their problems—it’s all about the mindset that they have.

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Real Estate Marketing

How To Find Your Next Real Estate Client on Google

by Peter Kolat | June 27, 2009

One of the fundamental strategies you need to execute before you do anything else on the internet is to do proper keyword research for your real estate business.  Why?  Because the right keywords will be one of the main traffic generation drivers for your website.  I know that this strategy is nothing new and pretty [...]

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Real Estate Tools

How To Get More Traffic To Your Real Estate Website Without Marketing

by Peter Kolat | June 11, 2009

Many real estate investors have a website.  But if you don’t have a website, get one for yourself as soon as possible.  Why?  Because the website can help you not only in branding your company, but it will also help you generate more leads for your business.

If you already have a real estate website, let [...]

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Real Estate Websites

Is your Real Estate Website Committing This Conversion Killer?

by Peter Kolat | June 2, 2009

Note from the editor: We at BiggerPockets.com don’t believe that there are ANY real estate “secrets.” While the headline suggested below is great for marketing purposes, in reality, all the real estate information that exists is out in the public realm. You just need to know how to find it. Our site is [...]

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Real Estate Websites

Are you committing this mistake on your real estate website? Part 2 of 2

by Peter Kolat | May 26, 2009

Last week, I wrote the first part of the two part series called Are you committing this mistake on your real estate website? Part 1 of 2.  If you haven’t seen the first post, I suggest you head over there after you finish reading this one.  Today I am going reveal the second mistake I [...]

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Real Estate Websites

Are you committing this mistake on your real estate website? Part 1 of 2

by Peter Kolat | May 18, 2009

Real estate websites are all over the place.  Just type in “real estate website’  into Google and you’ll get thousands of results. Some real estate websites are good but most of them are pretty bad and I’m being nice here.
Today, I want to talk to you about the first problem I see made on hundreds [...]

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Real Estate Marketing

How To Use Your Social Media Profile To Increase The Search Engine Rankings Of Your Real Estate Website

by Peter Kolat | May 12, 2009

One of the most effective internet tools you can use to build relationships, expand by business reach, and provide your services to people who want them is the use social media websites.  Over the past couple of years, social media has literally blown up over the internet.  They are by far the most popular websites [...]

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Real Estate Marketing

How To Create Your Real Estate Lead Generation Report In The Next 10 Minutes

by Peter Kolat | May 3, 2009

Last week, I wrote about email marketing and how you should automate your business by using the power of the internet.  Today, I want to expand on that topic and give you some powerful strategies to create great content that will help you build lasting relationships with your prospects.
In order to get the prospects to [...]

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