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Real Estate Marketing

4 Steps to Creating a Sucessful Real Estate Website

by Tracy Royce May 9, 2013

With a competitive type business like real estate, it’s nearly a necessity to have an online presence. Of course, it is possible to operate a successful outfit without one, but most folks and associates are surely going to Google you, your company, and want to learn what you’re all about. I see many BP’ers talking [...]

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Real Estate Marketing

The Vacation Rental Hypothesis

by Matt Landau May 5, 2013

I probably don’t need to tell you all that much about the vacation rental industry. Skyrocketing companies like HomeAway (rent my home for your vacation), AirBnB (rent my room for your vacation) and HomeExchange (use my home for vacation while I use yours) have indicated a decisive shift away from traditional hotel travel. I probably [...]

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Real Estate Marketing

Driving for Dollars Bible: Finding Distressed Properties and Marketing

by Chris Feltus May 3, 2013

Driving for dollars, for those of you who are unaware, is simply the process of driving targeted subdivisions with the intent of locating distressed and or abandoned properties. This is a guide intended to help aid investors in locating distressed properties by “driving for dollars” from steps A to Z, from locating properties to marketing. [...]

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Real Estate Marketing

What Exactly is a Direct Mail Campaign?

by Sharon Vornholt March 5, 2013

A direct mail campaign is an ongoing process; not a one or two time event where you mail to prospects. So what are the pieces that make up a direct mail campaign? There are four major parts to a creating a direct mail campaign. The mail piece The message The list The mailing What Type [...]

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Real Estate Marketing

How to Lose Friends and Annoy People

by Marty Boardman March 3, 2013

You know this guy. Or gal. Heck, I know at least 5 of them. It could be a friend, relative, business contact or co-worker. This person posts on Facebook – constantly. They fill up your email inbox with distribution emails you never asked to receive. Or, worst of all, this person calls you out of [...]

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Real Estate Marketing

Lead Generation: What Makes you Different Can Make you Rich

by Tracy Royce February 14, 2013

Witnessing in my lifetime a black president being inaugurated not only once, but twice, is an inspiring spectacle that highlights we as Americans are embracing change. I listened to the event through NPR all day, and periodically took a break to watch some of the days highlights on TV (I for one felt the President’s [...]

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Real Estate Marketing

Easy Step By Step Plan For Creating Real Estate Marketing Magic

by Chris Clothier February 13, 2013

I get asked the question all the time…”why in the world would you share information on something that has worked so well for you just so others can copy it?” There was a time when I asked myself that exact question…and I continued to learn over and over again what the reality is when it [...]

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Real Estate Marketing

Real Estate Website Marketing… Is Yours Up To Par?

by Clay Huber February 1, 2013

Marketing. The one area that needs to be up to par if you have any sincere plans on growing and developing your real estate business. Whether you are flipping houses, renting them out, fixing them, or lending private money, marketing is a key variable in the “success equation”. Ignore this variable and the likelihood of being successful [...]

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Real Estate Marketing

An Unexpected Real Estate Phone Call

by Clay Huber January 11, 2013

This article will probably be a bit on the short end, but it is really something that brightened my day when it happened. I’m hoping it can do the same for you, or possibly motivate you to give something a try. Give what a try? Direct mail marketing. This was one of the first marketing strategies [...]

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Real Estate Marketing

How to Successfully Use Direct Mail In Your Real Estate Business

by Sharon Vornholt December 4, 2012

There is always a lot of discussion on the BiggerPockets’ forums about direct mail and the specifics of how to make it work for your business. Direct mail campaigns can be a great way to keep your funnel full of leads. It is in fact my number one source of leads. I have been using [...]

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Real Estate Marketing

Is Print Dead When it Comes to Advertising Your Rental Home or Apartment?

by Brenton Hayden November 28, 2012

Every dollar you spend on your property reduces your profits. You wouldn’t waste money on improvements that don’t pay off in higher rents or by attracting and keeping tenants. Why on earth would you waste money on print advertising? Yet thousands of real estate investors do… Online Advertising Dominates Real Estate Perhaps no business [...]

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Real Estate Marketing

How Video Marketing Can Rocket Your Real Estate Business Ahead

by Chris Clothier November 28, 2012

I started using video in my real estate business about 4 years ago, and I have no shame in saying that I was addicted, and that my first videos were horrible! I knew instantly that this was a great way to get my messaging across and that it would set my families’ company apart from [...]

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Real Estate Marketing

Three Marketing Ideas Your Real Estate Agent Probably Won’t Do (But You Can…)

by Brandon Turner November 11, 2012

Today I want to share some of my favorite “secret” home-sale marketing techniques with you – but only if your promise not to use them against me if you decide to sell a home in my neighborhood. As it stands now, when I remodel a home and put it on the market to sell – [...]

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Real Estate Marketing

The Nearly Extinct Distressed Home Seller with Equity

by Marty Boardman November 9, 2012

The hairy-eared dwarf lemur weighs about three ounces and is native to the island of Madagascar. This cute, fuzzy little primate is also one of the most endangered species in the world. Scientists estimate there are only about 100-1000 of these tiny creatures left on the entire planet. After the real estate market crash in [...]

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Real Estate Marketing

Certain Death of Your Real Estate Investing Business

by Sharon Vornholt October 29, 2012

Do you know what the one thing is that will cause certain death of your real estate investing business? I can tell you what it is; a lack of leads. Leads are the life blood of your business; without them your business will wither and die. Consistent and focused marketing is the only way to [...]

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