Real Estate Marketing
by Peter Kolat
| October 18, 2009
In my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines. If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.
In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website. Let’s get started then, shall we?
Strategy #4 – Joint Ventures
This strategy is one of the most overlooked and ignored strategies out there. Why? Because a lot of real estate investors view it as “my competition will steal my leads.” Let me explain how this strategy works:
Let’s say that you invest in Chicago surrounding areas. You have a real estate website where sellers can contact you to use your services. However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states. Since you only invest in Chicago surrounding areas, you have to turn these people away.
What if you contacted other real estate investors who have websites and invest in those other areas? What if you created a joint venture with them? What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return. Now, if you get paid for this, make sure you obey any and all laws.
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Real Estate Marketing
by Jason Hanson
| October 17, 2009
The marketing method I’m about to share with you always seems to elicit a lot of emotional responses. A lot of people hate it and bad mouth it, but guess what? I don’t care. Why? Because it makes money and it gets results. You should track all of your marketing methods and if they’re working keep doing them and if they don’t, then obviously stop.
I’m pretty much willing to bet that anybody who doesn’t like this method has never used it (the most likely reason) or has never gotten a deal from it because they don’t know what they’re doing (I’ll show you the perfect plan.) So what method am I talking about?
Here’s a blurb from an email I received last week, from one of my partners…
“Over the past week I have been putting out my new signs, I attached a pic of it, check it out. So far the signs have been pulling an excellent amount of calls. I’m getting an overwhelming response. For example, I put out 50 signs last night in high traffic areas and just today I got 11 calls.”
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You’re sitting down to write a property listing. You know my first rule of marketing: Make it personal. But how do you do that – and stay within Fair Housing guidelines?
Joshua Dorkin
Charles Feldman
Ted Karsch.
