Real Estate Marketing
by Justin McClelland
| September 10, 2009
I’ve come across what was once a road-block and have created a workaround. With creative thinking there is always, and I mean always, more than one way to skin a cat.
The issue:
CraigsList will not allow a user to embed a YouTube video. More specifically, CraigsList has a short list of acceptable HTML elements and the <embed> HTML element is not one of them. This means that you can’t “embed” any video in your CraigsList ad, thus a page visitor can’t watch video residing on your page.
Why this should matter to you:
If you are an investor and/or a Realtor, you can find great use for YouTube videos for property marketing.
Google reigns supreme as the most popular search engine, they have the greatest market-share of all search engines. In November of 2008, YouTube (a Google company) surpassed Yahoo in search engine market share to take the #2 spot and has extended its lead margin as of July 2009 (comScore). CraigsList is #7 worldwide in terms of english-language page views.
By implementing two heavy hitting websites such as YouTube and CraigsList together, you will greatly increase the marketing exposure of your business.
The Solution:
While you could just place a text hyperlink to your YouTube video on your CraigsList ad, this isn’t very effective. Web users respond more to imagery than to text. If you simply use a text hyperlink, chances are the end-user will skim over the link and never view the video.
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Real Estate Marketing
by Glenn Plantone
| September 10, 2009
This past week, my Re/Max broker gave me an award congratulating me for having the 9th most sales in the region. In order to achieve this, I had to sell over a million dollars in real estate in each of the last two months. And I can tell you… you have to sell a lot of condos at $30,000 to sell over a million dollars in real estate. This got me thinking a little bit about what am I doing right. I asked myself, “What am I doing that has afforded me the ability to sell so much real estate in what some call the worst housing market in our nation’s history? What do I perhaps do differently than the average Realtor, that enables me to do a lot more business?
Thinking Like An Investor
The first thing I do, is that I think like an investor, not like a Realtor. I understand what the investor wants and I find it for him. Savvy investors in today’s market want good, new houses or condos at the lowest price possible, with the highest cash flow, and the greatest appreciation potential. More than ever, investors know what they want and they are able to make a good, fast decision about buying it provided you get them the necessary information in an expeditious manor. In today’s market you have to be ready to pull the trigger immediately if you see a good investment property. The key is to train both your investor clients and your owner occupants to be as aggressive as you need them to be in order to get the deal under contract and closed.
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How to Increase Traffic to Your Real Estate Website with Backlinks
by Peter Kolat | September 27, 2009You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right? You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”
But do you know how to utilize this strategy effectively? If not, then you are in for a treat.
In today’s post, I am going to talk about SEO. Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work. Yes, I said work. SEO constantly changes, especially because of our friends over at Google. They like to keep us on our toes. Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.
But that’s a whole other discussion. Today I want to tell you about a strategy that will help you rank high in Google. Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.
In this post, I am going to focus on blog commenting. Let’s get right into it. First, you need to follow couple of common sense rules.