Real Estate Marketing

Realtor Falls Down & Video Goes Totally Viral!

by Jeff Logue | November 18, 2011

From our own experience, very few strategies have worked quite as effectively as real estate video marketing. There’s just something about this form of advertising that gets viewers fully engaged and willing to take action. I’m not any type of psychological genius, but it seems to me that using video and being authentic have a [...]

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Real Estate Marketing

The New Way to Market to Probates

by Sharon Vornholt | November 14, 2011

I have been marketing to probates using direct mail for a long time now. Over the past 6 months or so, I have noticed a change that will directly impact how I market to these folks in the future. In fact, I would say this will be my new way to market to probates. My [...]

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Real Estate Marketing

Does Google Consider Real Estate SEO Marketing to be Spammy?

by Jeff Logue | November 10, 2011

I am not a criminal. Come on, say it with me! In fact, Google doesn’t even think that you are being spammy if you are implementing real estate SEO marketing tactics for your business. What, you don’t believe me!? Well check out what Mr. Matt Cutts from Google has to say about search engines still [...]

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Real Estate Marketing

The Perfect Craigslist Ad?

by Jeff Logue | November 3, 2011

According to site analytics, 63,216,431 people used Craigslist in the month of September. Based on this information, do you think there may be a slight possibility that you could generate additional leads and sales using Craigslist real estate marketing strategies for your business? Although the answer to this question should be a resounding “yes,” there [...]

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Real Estate Marketing

Is There A “Magic Pill” for Real Estate Marketing Success?

by Sharon Vornholt | October 31, 2011

I talk to a lot of folks about marketing their real estate business every week, and on just about every forum you visit, marketing is always a hot topic. Most real estate investors intellectually understand that you have to do marketing to get those leads in the door. What so many people don’t understand is [...]

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Real Estate Marketing

The Halloween Deal Finding Real Estate Marketing Plan

by Jason Hanson | October 30, 2011

I’m going to give you a simple plan to follow to get a deal within the next two weeks. I realize that 99% of people reading this won’t follow my plan, but if you’re among the 1%, then congratulations, because you can use this plan over and over again. You see, I’m a big fan [...]

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Real Estate Marketing

Proven 3 Step Process to Improve Sales & Customer Satisfaction

by Jeff Logue | October 27, 2011

Have you ever heard of the jam problem? For those of you who are as in the dark as I was, this has nothing to do with the rising prices of Smucker’s to mirror our peanut butter shortage. Instead, it refers to a psychological understanding of choice and how people will behave in different scenarios, [...]

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Real Estate Marketing

Research Reveals That Most Real Estate Marketing Leads Are Lost

by Jeff Logue | October 20, 2011

According to an article recently submitted by RISMedia, nearly 75% of online real estate marketing leads are lost by companies and professionals. Whether this means that interested prospects are being totally disregarded or receiving too slow of a response is beside the point. Why on earth would anybody allow this unforgiveable lapse to happen you [...]

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Real Estate Marketing

4 Steps for Using Google AdWords in Your Real Estate Marketing Plan

by Jeff Logue | October 13, 2011

I just had a great conversation with a client today regarding how to use Google Adwords for real estate marketing. For those who haven’t tried using this platform before, it is much more complicated than picking a good set of keywords and driving traffic to your websites. With Google’s intense rules and guidelines, there are [...]

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Real Estate Marketing

How Sending Cards in the Mail Can Win You More Real Estate Deals

by Jason Hanson | August 7, 2011

Earlier this week I got three and a half hours of sleep. I was coming home from vacation and my flight got in super late. I had to get up early to do a few things, however I made sure that I did not meet with any sellers that day. Why? Because I felt like [...]

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Real Estate Marketing

Did You Take Advantage of the Fourth of July Marketing Opportunity?

by Jason Hanson | July 10, 2011

For my Fourth of July I went to a pancake breakfast at my church. Then I had some friends over for dinner and my wife and I went to Baltimore’s Inner Harbor to watch the fireworks. However, in between breakfast and dinner I did something that I know is going to put some money in [...]

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Real Estate Marketing

Real Estate Investors: How to Build an Effective Website

by Joe Salcedo | June 28, 2011

I was recently reading an article on the New York Times, “What would you do if you threw a $41 million party and nobody came? It talks about a group of venture capitalists investing in a start up, color.com While reading I came across venture capitalists behemoths Sequoia Capital and Bain Capital Ventures. If these [...]

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Real Estate Marketing

Investors: Here’s Why You Must “Clean” Your Mailing Lists

by Jason Hanson | June 5, 2011

When I use direct mail to try and get deals I almost always use an absentee owner mailing list. If you happen to be new, this just means I’m getting a list of landlords. Why is this the type of list I use most often? First off, most landlords are amateurs and have no idea [...]

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Real Estate Marketing

A Simple and Free Way to Find Real Estate Deals

by Jason Hanson | May 29, 2011

I know that putting out bandit signs isn’t a fun activity. Although, I must say that every successful investor I know has gone through the experience of putting out bandit signs at 3am in the freezing cold. I also know that addressing and stuffing several thousand envelopes a month isn’t much fun either. But again, [...]

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Real Estate Marketing

How to Keep Your Momentum with Your Real Estate Marketing

by Jason Hanson | May 22, 2011

It happens to almost every new real estate investor. You start out marketing like crazy, doing everything you’re supposed to be doing – this includes direct mail, bandit signs, networking and flyers. And thanks to all of this marketing your phone starts to ring off the hook and perhaps you get a few deals from [...]

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