Real Estate Marketing
Real Estate Marketing by Jason Hanson | October 30, 2011 
I’m going to give you a simple plan to follow to get a deal within the next two weeks. I realize that 99% of people reading this won’t follow my plan, but if you’re among the 1%, then congratulations, because you can use this plan over and over again. You see, I’m a big fan [...]
Read the full article → Real Estate Marketing by Jeff Logue | October 27, 2011 
Have you ever heard of the jam problem? For those of you who are as in the dark as I was, this has nothing to do with the rising prices of Smucker’s to mirror our peanut butter shortage. Instead, it refers to a psychological understanding of choice and how people will behave in different scenarios, [...]
Read the full article → Real Estate Marketing by Jeff Logue | October 20, 2011 
According to an article recently submitted by RISMedia, nearly 75% of online real estate marketing leads are lost by companies and professionals. Whether this means that interested prospects are being totally disregarded or receiving too slow of a response is beside the point. Why on earth would anybody allow this unforgiveable lapse to happen you [...]
Read the full article → Real Estate Marketing by Jeff Logue | October 13, 2011 
I just had a great conversation with a client today regarding how to use Google Adwords for real estate marketing. For those who haven’t tried using this platform before, it is much more complicated than picking a good set of keywords and driving traffic to your websites. With Google’s intense rules and guidelines, there are [...]
Read the full article → Real Estate Marketing by Jason Hanson | August 7, 2011 
Earlier this week I got three and a half hours of sleep. I was coming home from vacation and my flight got in super late. I had to get up early to do a few things, however I made sure that I did not meet with any sellers that day. Why? Because I felt like [...]
Read the full article → Real Estate Marketing by Jason Hanson | July 10, 2011For my Fourth of July I went to a pancake breakfast at my church. Then I had some friends over for dinner and my wife and I went to Baltimore’s Inner Harbor to watch the fireworks. However, in between breakfast and dinner I did something that I know is going to put some money in [...]
Real Estate Marketing by Joe Salcedo | June 28, 2011I was recently reading an article on the New York Times, “What would you do if you threw a $41 million party and nobody came? It talks about a group of venture capitalists investing in a start up, color.com While reading I came across venture capitalists behemoths Sequoia Capital and Bain Capital Ventures. If these [...]
Real Estate Marketing by Jason Hanson | June 5, 2011When I use direct mail to try and get deals I almost always use an absentee owner mailing list. If you happen to be new, this just means I’m getting a list of landlords. Why is this the type of list I use most often? First off, most landlords are amateurs and have no idea [...]
Real Estate Marketing by Jason Hanson | May 29, 2011I know that putting out bandit signs isn’t a fun activity. Although, I must say that every successful investor I know has gone through the experience of putting out bandit signs at 3am in the freezing cold. I also know that addressing and stuffing several thousand envelopes a month isn’t much fun either. But again, [...]
Real Estate Marketing by Jason Hanson | May 22, 2011It happens to almost every new real estate investor. You start out marketing like crazy, doing everything you’re supposed to be doing – this includes direct mail, bandit signs, networking and flyers. And thanks to all of this marketing your phone starts to ring off the hook and perhaps you get a few deals from [...]
Real Estate Marketing by Jason Hanson | May 15, 2011 
Last week I wrote about how you could save a small fortune by applying stamps to your own letters, instead of having a mail house do it for you. (99% of them will rip you off on postage, trust me on this.) I’ve also written about how using a live stamp can make you more [...]
Read the full article → Real Estate Marketing by Jason Hanson | May 8, 2011Listen, I know it’s not “sexy” and not technologically advanced like the latest blog trick to get motivated seller leads, but in my opinion, direct mail is the #1 way to get deals and will probably stay that way for years to come. The main reason is because it’s not as “easy” as marketing on [...]
Real Estate Marketing by Jason Hanson | March 20, 2011Today I’m writing from my hotel room in Vegas. If you’ve never come to Vegas for March Madness, I highly encourage it. There are few things as fun in life as sitting in a giant stadium, with dozens of games on the screen, while crazy drunk people scream at each other when their team scores. [...]
Real Estate Marketing by Jim Simcoe | January 21, 2011Speed is a key component of any successful real estate deal. Sell (or rent) a property faster at the price you want, and you have less holding costs and more money available to do your next deal. The speed at which you sell your real estate investment is a crucial component and is closely tied [...]
Real Estate Marketing by Jason Hanson | December 19, 2010I just got an email with the following question… “I recently found a money partner that has agreed to fund my marketing costs, so I am planning on increasing my yellow letters and post cards to 1,000 per month from 250. I can send a yellow letter out for about 48 cents and they seem [...]
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Joshua Dorkin
