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Real Estate Technology

Real Estate Technology

Use XFruits to Create Your Personal MLS for FSBOs

by Justin McClelland | November 6, 2009
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As a Real Estate investor, you will need to look to various nooks to find hidden gem properties throughout your career.  Of course properties can be found on the MLS, but that rules out the FSBO (For Sale By Owner) seller.  As the internet progresses and evolves, FSBO sellers are seizing the broad audience that [...]

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Real Estate Technology

Four-Eyes for Twitter

by Justin McClelland | October 1, 2009

As a real estate investor or professional, you should know by now that Social Media is here to stay.  You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business.  And I’ll focus on…

Image representing Twitter as depicted in Crun...Twitter is a great micro-blogging network that allows you to interact with people of all types.  I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care.  Instead I would encourage you to engage in the Twitter community and contribute to it.  When you start contributing, you’ll be surprised what you get in return.  As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while.  Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

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Real Estate Technology

More Bells and Whistles to get it Sold: Using FloorPlanner.com

by Justin McClelland | September 24, 2009

A Great Web-Based Tool for Marketing your Real Estate Listings

When selling real estate in a buyers’ market of today, the more comprehensive your listing information is, the better. Whether you are a Realtor or an investor, payday comes once the property is sold, therefore it’s best that you do all you can to reduce it’s days-on-market. More is better when it comes to marketing!

FloorPlanner floor plans for marketing listingsA great tool that’s available can be found at FloorPlanner.com, an online application that allows you to create 2D and 3D floor plans complete with textures, floor types, furniture, etc. So, for an out-of-state, foreign or even a local client, the addition of such a rich media component to your property’s marketing package may help seal the deal.

The tool is very intuitive and the floor plans can be made to scale. You can drag-drop a door here, add a garage door there, input the measurements and before you know it you’ll have a complete plan that is visible in 2D and 3D.

(more . . . )

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Commentary

Where to Search for Commercial Real Estate Online

by Ted Karsch | June 12, 2009

Loopnet.com – Loopnet is probably the largest and most well-known commercial real estate listing site. They claim to have over 630,000 active commercial real estate listings on their website. It costs $24.95 a month for visitors to have access to all of the property listings. The free membership for visitors allows full search capability, however, [...]

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Real Estate Technology

How to Create an Effective Business Social Networking Profile

by Joshua Dorkin | May 10, 2009

The other day I put together an article with the purpose of helping people focus their energy when establishing an online presence. I noted that many folks in Real Estate were just building profiles on every social network possible and I wanted to let people know that it is better to focus on a [...]

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Real Estate

Social Network Marketing: Can You Have Too Many Profiles?

by Joshua Dorkin | May 6, 2009

I was inspired to write this post because the more I talk to folks in the real estate space, the more I hear that they are getting burned out.

There are probably many thousands of social networks out there now, and I’m sure Ning.com (anyone can create a social network in 5 minutes using [...]

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Real Estate Technology

8 Essential Reasons Why You Should Join Twitter for Marketing Your Real Estate Business

by Joshua Dorkin | December 7, 2008

I’ve been playing around on Twitter for a few months now (@jrdorkin) and, while I’m not an addict like many people claim to be, I do think that it can be yet another useful tool in your marketing arsenal. I thought it would be interesting to browse the ‘net to see what others are [...]

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Real Estate Technology

How Technology Can Help Your Real Estate Business

by Joshua Dorkin | November 23, 2008

I’ve realized for some time that the way we all conduct our lives and businesses is dependent on technology. Technology has improved how we accomplish things, but has also proven to be a distraction — think of all of the games we waste time playing on the computer at work or on the phone [...]

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