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Real Estate Marketing

How to learn from Junk mail

by Winston Westbrook | September 28, 2009

I go to my post office box once a week. I insert my key and kaplow out comes a pile of junk mail. Sometimes I think I am just paying for my post office box just so companies can send me junk, lol. Just a few years ago I would’ve been ticked off to be getting so much junk mail but now I embrace junk mail. I love junk mail.

I get junk mail from banks, auto dealers, insurance companies, fast food chains, super markets, travel, get rich quick schemes and the list goes on and on.

Fortune 500 companies spend millions hiring the top advertising agencies of the world to create and come up with the best advertising. These advertising agencies take into account every little detail and every word that’s said.

I know we don’t  have millions of dollars to spend on the best advertising money can buy so why don’t we learn from these advertisers and put together the best of best for FREE.  Let’s learn from our competition and such.

The next time you pull out a pile of junk mail and instead of just tossing it into the trash stop and look it over for a second.  Separate the mail that catches your attention from the mail that is flat out junk mail and uninteresting. Take the mail that seems interesting and look for the following:

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BiggerPockets News

BiggerPockets Adds Sophisticated Targeting to Real Estate Network

by Joshua Dorkin | January 16, 2009

We’ve realized for a long time that advertisers are looking to reach a targeted market when they promote their wares. Over the years, people who were looking to advertise to real estate investors have been coming to BiggerPockets. As our site has expanded, so has the audience, and as such, our advertising capabilities [...]

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BiggerPockets News

Real Estate Professionals: Advertise Your Real Estate Service Locally on BiggerPockets.com!

by Joshua Dorkin | September 20, 2007

BiggerPockets has just launched Geo-Targeted Advertising!
Are you an investor, real estate agent, lender, attorney, contractor, or other real estate professional or service?
You can now promote your services to BiggerPockets Visitors in YOUR Metro area!
Starting at only $5.00 CPM (Cost per 1,000 ad impressions) your ad can be seen by an elite group of consumers who [...]

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