Is direct mail a part of your marketing strategy?
It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:
- Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.
- People still like the feel of a piece of paper in their hands. Studies prove it’s true!
- When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.
How to craft newsletters that work
If I’ve convinced you that you should be mailing newsletters, here’s how to do it:
Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.
I can recall vividly my momma yelling at me, “Think before you act, child!” As adults, we too often forget momma’s sage advice. As business people, we are often even worse.
Joshua Dorkin
