Real Estate Tips by J. Lamar Ferren | January 24, 2010 
The key to developing a successful real estate business is building relationships. However, if you’re not good at it, you may be damaging your own potential. This past week my wife was interviewing for a job in the security and surveillance field. To her surprise, she was hired on the spot and was invited to come [...]
Read the full article → Real Estate Deals by J. Lamar Ferren | October 10, 2009
In basketball, the player that stands by the net the entire game and takes the easy shots is considered a cherry picker. This is frowned upon because they want you to be more engaged in the game. They want you to sweat and push your self so hard to earn each and every point. Not take the easy way out and cherry pick all day.
That’s not how you play the game, right?… Or is it?
Let’s get right to the purpose of this post. Because I’m not here to talk about going in the field and picking cherries and I’m not here to talk about the game of basketball.
I’m here to talk about the game of real estate and whether the concept of cherry picking in real estate can help or hurt your business. I’m also going to let you in on why I don’t follow the “first come, first serve” rule in my business and why you shouldn’t either.
But first, let’s start this off the right way…
What the heck is Cherry Picking When It Comes to Real Estate?
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