direct mail
Real Estate Marketing by Sharon Vornholt | February 7, 2012Do you track the response you get from your direct mail campaigns each time you send one out? I hope that everyone said yes, because you should be. Tracking your response from each mailing is the only way you can figure out if it’s working like it should. It’s imperative that we spend those precious [...]
Real Estate Wholesaling by Sharon Vornholt | November 21, 2011A forum discussion that I came across about working with wholesalers recently caught my eye. This person was saying something to the effect that they wanted to go around the wholesaler and work directly with the seller. I can tell you that doing that with the wholesalers I know, would guarantee that you would be [...]
Real Estate Marketing by Sharon Vornholt | November 14, 2011I have been marketing to probates using direct mail for a long time now. Over the past 6 months or so, I have noticed a change that will directly impact how I market to these folks in the future. In fact, I would say this will be my new way to market to probates. My [...]
Real Estate Marketing by Sharon Vornholt | October 31, 2011I talk to a lot of folks about marketing their real estate business every week, and on just about every forum you visit, marketing is always a hot topic. Most real estate investors intellectually understand that you have to do marketing to get those leads in the door. What so many people don’t understand is [...]
Real Estate Marketing by Jason Hanson | August 7, 2011 
Earlier this week I got three and a half hours of sleep. I was coming home from vacation and my flight got in super late. I had to get up early to do a few things, however I made sure that I did not meet with any sellers that day. Why? Because I felt like [...]
Read the full article → Real Estate Marketing by Jason Hanson | May 15, 2011 
Last week I wrote about how you could save a small fortune by applying stamps to your own letters, instead of having a mail house do it for you. (99% of them will rip you off on postage, trust me on this.) I’ve also written about how using a live stamp can make you more [...]
Read the full article → Real Estate Marketing by Shae Bynes | July 22, 2010Earlier this week on the BiggerPockets blog, J. Lamar Ferren posed the question: “What are the most EFFECTIVE strategies for real estate marketing?” In the post, he responded that its not about effectiveness but rather about profitability and that the best way to determine what is profitable from what isn’t is to do tracking and [...]
Real Estate Marketing by Jason Hanson | July 4, 2010 
It’s no secret that I believe direct mail is the best way to market and buy houses. And right now I’m going to share with you some of the details of one of my new marketing pieces that is doing well. I’m not going to give you the letter word for word, however, after I’ve [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | June 12, 2010 
Did you read Jason Hanson’s post last week? Seems like I’m going to have to stir the debate pot on Jason again because I have somewhat of a different stance than he does. Last week Jason created a pretty controversial article that was titled: “Why You Should Do Almost Zero Internet Marketing” When I saw [...]
Read the full article → Real Estate Marketing by Jason Hanson | April 11, 2010 
Last week I shared with you the first part of the Marketing Espionage method which I believe is a great way to attract motivated sellers. This week I’m going to show you how the rest of the method works and give you the follow up letters. So… in a quick refresher, Marketing Espionage is using [...]
Read the full article → Real Estate Tips by Shae Bynes | December 24, 2009 
Sometimes your greatest asset is simply your ability to stay with it longer than anyone else. ~Brian Tracy I believe that many investors will agree with me when I say that persistence is a vital key to your real estate investing success. As Brian Tracy (awesome author – read his books!) indicates, a person’s ability [...]
Read the full article → Real Estate Marketing by Jason Hanson | March 18, 2009A few posts ago I talked about what methods are working in today’s economy. For the quickest refresher ever: Lease options and subject-to’s are working and wholesaling is not. Well, another question that I’m getting a lot lately is “what marketing methods are you using now?” What Marketing Methods Are Working Now? I’m always running [...]
Real Estate Marketing by Jason Hanson | June 26, 2008On Saturday at my local REIA meeting (everyone should be going to ALL of the REIA meetings in your area), I was talking with an investor who had received a nasty phone call from a homeowner who was not happy that they received a letter in the mail. They wanted this investor to know that [...]
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