direct marketing

With Marketing, the Success is in the Follow Up!

by Shae Bynes | May 13, 2010

Regardless of your marketing methods –handwritten letters, postcards, brochures, email, or something else entirely — I want to remind you today that the success is found in the follow up! My latest deal is a case in point. My husband and I just got a great property under contract that we will be holding as [...]

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Real Estate Marketing

Relationships Matter: Lessons from Across the Date Line

by Molly Castelazo | October 30, 2009

I just got back from a week in China — for business mostly, plus some tourist time at the Great Wall, the Summer Palace, the Forbidden City, and wandering the hutongs (traditional neighborhood alleyways) of Beijing. I saw firsthand what I had earlier only read about — the importance of relationships in China. It got [...]

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Real Estate Marketing

4 Steps to Real Estate Newsletters that Work

by Molly Castelazo | September 25, 2009

Is direct mail a part of your marketing strategy?

It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:

Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.

People still like the feel of a piece of paper in their hands. Studies prove it’s true!

When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.

How to craft newsletters that work

If I’ve convinced you that you should be mailing newsletters, here’s how to do it:

Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.

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Real Estate Marketing

You Gotta Have a Big “Pair” to Use This Type of Direct Mail Letter

by Jason Hanson | June 18, 2008

Direct mail is one of the best ways to buy houses, if not THE best way. We all have our lists and the same sellers are getting bombarded over and over (absentee owners, free and clear, probate, pre-foreclosure, bankruptcy). The key to direct mail success is standing out from your competition and not sending the [...]

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