Facebook

Interview with Jonathan Rivera on Real Estate Investing, Social Media & Marketing

by Joshua Dorkin | August 2, 2011

Jonathan Rivera aka Real Tech Guy is a real estate investor and expert in marketing through social media for real estate professionals and investors; he is also the creator of Facebook’s hugely popular Real Estate Referral Group. In our interview (19:35 minutes), we discuss his ventures as a landlord and rehabber, investing in low-income neighborhoods, [...]

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Real Estate News

The Ten Best in RE.net This Week: August 14, 2010 Edition

by Dean Ouellette | August 14, 2010

1 ) CNBC did another piece on the “shadow” inventory and how these properties may effect home prices. Remember though, all real estate is local. While Maryland, where this post was written, may not have enough buyers, some areas of the country have so many buyers they are snatching up the inventory as soon as [...]

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Real Estate

The Ten Best in RE.net This Week: May 29, 2010 Edition

by Dean Ouellette | May 29, 2010

1 ) Most real estate office meetings I have been to focus on production and numbers. We’re NOT #1! shows how that does not have to be so; meetings should be about the client, experience and satisfaction. Big should not be the goal, best should be. 2 ) So you want to see what can [...]

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Real Estate News

The Ten Best in RE.net This Week: Mar. 6, 2010 Edition

by Dean Ouellette | March 6, 2010

1 ) CDPE – Certified Disaster of Proportions that are Epic – So I don’t make it a secret that I am not a big fan of designations. I think designations are mostly a way for NAR to make money every year with renewal feels for continuing to use those designations, than they are a [...]

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Real Estate News

The Ten Best in RE.net This Week: Feb. 20, 2010 Edition

by Dean Ouellette | February 20, 2010

1 ) 7 Hours on Facebook? – Where do you spend most of your time when you are on the computer? If you are like most of America you spend a large amount of time on Facebook. And that time is growing! Just look at these numbers, doesn’t it make sense to go where they [...]

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Real Estate Marketing

Web Based Bandit Sign Techniques?

by Ryan Hartman | January 18, 2010

I’ve never used bandit signs, but can see how guerrilla drenching a geographical area with a “we buy homes” must be a really effective technique. After all, it’s just a numbers game and, eventually pretty much anyone who wants to buy or sell a property in your area is going to have to leave the [...]

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Social Media

8 Tips on Running Your Blog Quickly and Efficiently

by Christian Russell | October 15, 2009

For professionals and business owners, time is scarce, yet it should be clear by now that blogging offers such a strong return that it should not be ignored. So what’s the solution? How is it possible for a busy professional to work blogging into an already crazy schedule? Here are a few tips:

Tip one: Just post once or twice a week

It’s been said that posting every day is great for search rankings. It’s true that more is better if you’re shooting for the best search rankings possible. However, search rankings are only one of many ways to benefit from blogging. And not posting every day does not detract from any of those other benefits. It also does not remove all search ranking benefits. Many, many successful bloggers only post once or twice a week. Post every day if you like and can maintain that type of schedule. However, don’t think about it in black and white. If you can only post once a week or so, there is still a lot of good you can do with a blog. Not being able to post something new every day is not a reason to not start a blog for your business.

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Social Media

Why Real Estate Pros Don’t Need Facebook or Any Other Social Media

by Christian Russell | September 29, 2009

You’ve been told that as a real estate professional you have no business ignoring social media. It’s the wave of the future. You’ve been told it’s a great way to earn business and make money. You’ve even been told it’s mandatory. But I’m going to give it to you straight. You don’t need a Facebook profile. You really don’t. In fact, you don’t NEED to use social media at all.

Facebook is a Tool, Only a Tool

Good tools can make your work more effective and efficient. But they do not do the work for you. Facebook, Twitter, etc…these are merely tools. I do internet marketing consultation with many real estate professionals, and one popular concern that people have expressed to me is how to “get social media set up” or how to “get this social media thing knocked out”. I’ve been offered jobs to set up a bunch of social media profiles for brokers, because they don’t have the time to do it themselves.

The response I offer is “I appreciate the job, but if you’re too busy to even set up the profile, there’s probably not a lot of point in you having it!” Social media is not something to “set and forget”. You can’t “knock it out” or “get it taken care of”. A social media profile is only a tool. It’s an awesome tool, but it’s just a tool.

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Real Estate Marketing

One Marketing Question That Can Give You Bigger Pockets Every Time!

by J. Lamar Ferren | September 19, 2009

When I first got started in real estate, out of all things that could be important, there was one thing that stood out the most . . . Having a website!

Now, I’m not saying you have to have a website in order to be successful in real estate, however I’m sure you see how powerful a website can be, if used correctly. Just look at this website!

Anyway, in spite of all the buttons, features, images and whatever else that makes a website look pretty, there is one portion of a website that you should be most concerned with. If you don’t have it, then you need to get one fast!

I only care about one portion of my website (on the backend) and that is my Lead Questionnaire Form. Basically this form asks questions that allow me to qualify/disqualify leads based on the type of investing strategy I use, as well as their motivation and their ability to do a deal.

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Social Media

Are You Wasting Time With Social Networking for Real Estate?

by J. Lamar Ferren | September 6, 2009

There are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.

What they’re doing is pointless, annoying, and it needs to stop.

Thousands and thousands of investors have caught onto Web 2.0 Social Networking/Social Media. But Why… What’s the Point? Even people who have tried it, tend to fall off quickly…

I finally understand why…

You sign up for one of these social networking sites, you create a profile, try to make a bunch of friends… now what? Is that all to it? Are we competing to see who has the most friends or what?

It’s Not About Having The Most Friends

Some people don’t understand the power of Social Networking and they tend to write it off as a waste of time… or something for kids.

If you want to make the most out of your Social Networking, then follow the tips below.

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Commentary

Your Reputation is at Stake. Will You Trust the Lowest Bidder?

by Joshua Dorkin | August 23, 2009

Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.

Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?

One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.

Of course you want to know why, right?

I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.

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Real Estate Websites

Are you committing this mistake on your real estate website? Part 2 of 2

by Peter Kolat | May 26, 2009

Last week, I wrote the first part of the two part series called Are you committing this mistake on your real estate website? Part 1 of 2. If you haven’t seen the first post, I suggest you head over there after you finish reading this one. Today I am going reveal the second mistake I [...]

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Real Estate Technology

How to Create an Effective Business Social Networking Profile

by Joshua Dorkin | May 10, 2009

The other day I put together an article with the purpose of helping people focus their energy when establishing an online presence. I noted that many folks in Real Estate were just building profiles on every social network possible and I wanted to let people know that it is better to focus on a few [...]

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