Real Estate Marketing by J. Lamar Ferren | February 28, 2010 
In this post, I’d like you to take a shot at helping you analyze your ability to rank the advertisements below in an order that you feel represents, the most unique ad to the least unique ad. This will be a two part series where in Part 1 you give me your opinion and in [...]
Read the full article → Real Estate Marketing by J. Lamar Ferren | August 29, 2009I remember how frustrated I used to get whenever I would go to Craigslist.com or Backpage.com and post multiple ads for buyers, investors, sellers, or even my deals; I’d get responses here and there. I’d just keep re-posting the ads that wouldn’t get any responses, hoping they would eventually get me a lead.
Foolishly, I never saved all the ads that worked and I kept concentrating on the ads that had low responses. I kept re-posting to various sites because I thought they were awesome ads and I didn’t understand why nobody would respond…
BTW – If you have also been getting little to no response with your advertising, then keep reading!
I then came across and interesting concept… Split Testing.
Split Testing Can Improve Your Marketing!
I can’t tell you how crucial Split Testing is to your business. Split Testing will usually tell you if you have a good ad or not.
What is Split Testing? Split testing is an extremely powerful strategy for increasing the effectiveness of your marketing. You can use it for almost anything. It is a way of testing two or more marketing campaigns and identifying which one is more effective.
Joshua Dorkin
