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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 2

by Peter Kolat | October 18, 2009

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

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Social Media

8 Tips on Running Your Blog Quickly and Efficiently

by Christian Russell | October 15, 2009

For professionals and business owners, time is scarce, yet it should be clear by now that blogging offers such a strong return that it should not be ignored. So what’s the solution? How is it possible for a busy professional to work blogging into an already crazy schedule? Here are a few tips:

Tip one: Just post once or twice a week

It’s been said that posting every day is great for search rankings. It’s true that more is better if you’re shooting for the best search rankings possible. However, search rankings are only one of many ways to benefit from blogging. And not posting every day does not detract from any of those other benefits. It also does not remove all search ranking benefits. Many, many successful bloggers only post once or twice a week. Post every day if you like and can maintain that type of schedule. However, don’t think about it in black and white. If you can only post once a week or so, there is still a lot of good you can do with a blog. Not being able to post something new every day is not a reason to not start a blog for your business.

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Real Estate Investing

Right-Brain Marketing: Finding and Comprehending Motivated Sellers

by Justin McClelland | October 8, 2009

The human brainIf you’ve read through a couple of Real Estate Investing books, purchased a course or two, and/or frequently read Real Estate websites, then you’re more than familiar with the typical life events that create motivated sellers of Real Estate.

Some of the events that create motivated sellers are:

  • Loss of a loved one
  • Job Transfer
  • Loss of a job
  • Two mortgages
  • Tenant troubles
  • House Vacant
  • Divorce
  • House won’t sell

There is nothing wrong with marketing directly to people who own property and are experiencing one or more of the above events.  However, chances are you will be amongst many other Real Estate Investors doing the same.  To stay ahead of the pack, you have to use some additional methods.  Use the right side of your brain and let your imagination go.

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Real Estate Marketing

How to Increase Traffic to Your Real Estate Website with Backlinks

by Peter Kolat | September 27, 2009

You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right?  You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”

But do you know how to utilize this strategy effectively?  If not, then you are in for a treat.

In today’s post, I am going to talk about SEO.  Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work.  Yes, I said work.  SEO constantly changes, especially because of our friends over at Google.  They like to keep us on our toes.  Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.

But that’s a whole other discussion.  Today I want to tell you about a strategy that will help you rank high in Google.  Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.

In this post, I am going to focus on blog commenting.  Let’s get right into it.  First, you need to follow couple of common sense rules.

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Real Estate Technology

More Bells and Whistles to get it Sold: Using FloorPlanner.com

by Justin McClelland | September 24, 2009

A Great Web-Based Tool for Marketing your Real Estate Listings

When selling real estate in a buyers’ market of today, the more comprehensive your listing information is, the better. Whether you are a Realtor or an investor, payday comes once the property is sold, therefore it’s best that you do all you can to reduce it’s days-on-market. More is better when it comes to marketing!

FloorPlanner floor plans for marketing listingsA great tool that’s available can be found at FloorPlanner.com, an online application that allows you to create 2D and 3D floor plans complete with textures, floor types, furniture, etc. So, for an out-of-state, foreign or even a local client, the addition of such a rich media component to your property’s marketing package may help seal the deal.

The tool is very intuitive and the floor plans can be made to scale. You can drag-drop a door here, add a garage door there, input the measurements and before you know it you’ll have a complete plan that is visible in 2D and 3D.

(more . . . )

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Real Estate Marketing

One Marketing Question That Can Give You Bigger Pockets Every Time!

by J. Lamar Ferren | September 19, 2009

BiggerPockets QuestionWhen I first got started in real estate, out of all things that could be important, there was one thing that stood out the most . . . Having a website!

Now, I’m not saying you have to have a website in order to be successful in real estate, however I’m sure you see how powerful a website can be, if used correctly. Just look at this website!

Anyway, in spite of all the buttons, features, images and whatever else that makes a website look pretty, there is one portion of a website that you should be most concerned with. If you don’t have it, then you need to get one fast!

I only care about one portion of my website (on the backend) and that is my Lead Questionnaire Form. Basically this form asks questions that allow me to qualify/disqualify leads based on the type of investing strategy I use, as well as their motivation and their ability to do a deal.

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BiggerPockets News

Real Estate Blogging Case Study: SEO Benefits of BiggerPockets Blogs

by Joshua Dorkin | August 30, 2009

Earlier today I was browsing through some of the blogs on our BiggerPockets Blog Network and saw a post that caught my attention. It didn’t grab me as much for the content, but because the author shared with everyone the fact that the post had first page rankings on Google, soon after going live.

The post, titled I Buy Houses in Joplin Missouri, written two days ago, is now the top result for “buy houses Joplin” and the second result for “buy houses Joplin Missouri” out of 107,000 and 110,000 total results in Google’s index.


seo benefits BiggerPockets blogs

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Real Estate Marketing

How To get Inside Your Potential Real Estate Client’s Mind On The Internet

by Peter Kolat | July 28, 2009

Today I want to talk to you real estate investors about Google and how you can use it to find that house seller that will come to your site and actually want you to sign a contract with them.  I’m talking about prospects that actually want you to do a deal with them, and buy their house.

What I am going to share with you today is easy.  It requires some imagination and creativity on your part, but it can be done; I use this technique all the time..

I first learned this little tip from a guy named Frank Kern.  He is one of the brightest people on the internet and he knows exactly what is going on when it comes to internet marketing.  When people go to Google, they do so with the intention of accomplishing a particular task.

The Search Mentality

They type in google.com  and receive this little search window that asks them what they want to search for. Some people go there just to waste time; some people go there to just browse around; some people go to do research; some go there to find some kind of a free topic on blogs or forums or whatever the case may be; some people actually go there to find specific solutions for their problems—it’s all about the mindset that they have.

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Real Estate Marketing

How To Find Your Next Real Estate Client on Google

by Peter Kolat | June 27, 2009

One of the fundamental strategies you need to execute before you do anything else on the internet is to do proper keyword research for your real estate business.  Why?  Because the right keywords will be one of the main traffic generation drivers for your website.  I know that this strategy is nothing new and pretty [...]

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Real Estate Tools

How To Get More Traffic To Your Real Estate Website Without Marketing

by Peter Kolat | June 11, 2009

Many real estate investors have a website.  But if you don’t have a website, get one for yourself as soon as possible.  Why?  Because the website can help you not only in branding your company, but it will also help you generate more leads for your business.

If you already have a real estate website, let [...]

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Real Estate Websites

Are you committing this mistake on your real estate website? Part 1 of 2

by Peter Kolat | May 18, 2009

Real estate websites are all over the place.  Just type in “real estate website’  into Google and you’ll get thousands of results. Some real estate websites are good but most of them are pretty bad and I’m being nice here.
Today, I want to talk to you about the first problem I see made on hundreds [...]

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Real Estate Marketing

How To Use Your Social Media Profile To Increase The Search Engine Rankings Of Your Real Estate Website

by Peter Kolat | May 12, 2009

One of the most effective internet tools you can use to build relationships, expand by business reach, and provide your services to people who want them is the use social media websites.  Over the past couple of years, social media has literally blown up over the internet.  They are by far the most popular websites [...]

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Economy

Real Estate Crisis Worsens and Takes the Rest of the Economy Down with it!

by Charles Feldman | March 12, 2008

If someone were to have said, say a year ago, that there would be a crisis in the subprime mortgage market that would lead to world-wide economic chaos, that person would no doubt have been laughed at.
Sadly, though, that is exactly what has happened and the evidence just this week is overwhelming.
But, before the depressing [...]

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Commentary

Halloween Sign of the Times: Half-Trillion Dollar Beasts and Google Monsters

by Joshua Dorkin | October 31, 2007

Kiss those stodgy old companies goodbye . . . I just saw something that blew my mind a bit and I thought I’d share. Below is a list of the largest US Companies By Market Capitalization.
Other than seeing that there is now a beast of a business with a whopping half-trillion dollar market-cap [...]

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Cool Stuff

Find Comparable Rents With Rentometer

by Joshua Dorkin | October 9, 2006

I got an email this weekend about a great little tool that I wanted to share with everyone. Rentometer
Just enter a property address, number of units in the building, and the current monthly rent, and Rentometer will show you where your price stands compared to others in the area. In addition, this Google [...]

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