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Real Estate Marketing

Does Google Consider Real Estate SEO Marketing to be Spammy?

by Jeff Logue | November 10, 2011
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I am not a criminal. Come on, say it with me! In fact, Google doesn’t even think that you are being spammy if you are implementing real estate SEO marketing tactics for your business. What, you don’t believe me!? Well check out what Mr. Matt Cutts from Google has to say about search engines still [...]

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Real Estate Tools

Six Helpful Tools Your Virtual Assistant Can Use For Your Real Estate Business

by Shae Bynes | November 11, 2010

I have worked with virtual assistants (both abroad as well as in my local city) for two years now and my experiences have varied widely.  Unfortunately, I’ve had more negative experiences than positive, but today I want to focus on the positive. (Note: if you want to learn from my not so good experiences, check [...]

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Real Estate News

The Ten Best in RE.net This Week: August 14, 2010 Edition

by Dean Ouellette | August 14, 2010
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1 ) CNBC did another piece on the “shadow” inventory and how these properties may effect home prices. Remember though, all real estate is local. While Maryland, where this post was written, may not have enough buyers, some areas of the country have so many buyers they are snatching up the inventory as soon as [...]

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Real Estate Technology

Using Google Maps to Save Time

by Stephani Davis | June 10, 2010

As a real estate wholesaler, one of the websites I’ve grown increasingly fond of over the last year or so is Google Maps- particularly the “Street View” function they provide.  In fact, unless I am already intimately familiar with the neighborhood where a potential deal is located, Google Maps is the first place I go [...]

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Real Estate

The Ten Best in RE.net This Week: May 29, 2010 Edition

by Dean Ouellette | May 29, 2010
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1 ) Most real estate office meetings I have been to focus on production and numbers. We’re NOT #1! shows how that does not have to be so; meetings should be about the client, experience and satisfaction. Big should not be the goal, best should be. 2 ) So you want to see what can [...]

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Real Estate Marketing

How To Make Your Real Estate Leads and Google Fall In Love With Your Real Estate Website

by Peter Kolat | December 13, 2009
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I want to share with you a mistake that I see hundreds of real estate websites make.  In fact, this mistake is probably costing you a lot of money that you would otherwise be able to collect from new clients.  It is one of those mistakes that the search engine spiders from Google, Yahoo and [...]

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Real Estate Tools

Furnishing Your Home Office on a Shoestring Budget

by Craig Grella | December 12, 2009

Last week, a few new investing partners and I took a drive around our neighborhood looking at potential short sale properties that were listed by local agents.  Within a few hours of viewing the properties we had made an offer on two properties. I put together the packages including an offer, addenda, hardship letters, financial [...]

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Real Estate Technology

Scout Investor Hotspots with Google Earth and Multiplottr

by Justin McClelland | November 13, 2009

As an investor who desires to dominate their farm area, you need all the tools you can get to make educated market decisions.  If you’re like me and you like to crunch numbers and analyze statistics, the numbers never lie and they won’t steer you wrong if you read them right. Stats tell stories Google [...]

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Real Estate Marketing

7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 2

by Peter Kolat | October 18, 2009

Heavy Traffic album coverIn my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines.  If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.

In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website.  Let’s get started then, shall we?

Strategy #4 – Joint Ventures

This strategy is one of the most overlooked and ignored strategies out there.  Why?  Because a lot of real estate investors view it as “my competition will steal my leads.”  Let me explain how this strategy works:

Let’s say that you invest in Chicago surrounding areas.  You have a real estate website where sellers can contact you to use your services.  However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states.  Since you only invest in Chicago surrounding areas, you have to turn these people away.

What if you contacted other real estate investors who have websites and invest in those other areas?  What if you created a joint venture with them?  What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return.  Now, if you get paid for this, make sure you obey any and all laws.

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Social Media

8 Tips on Running Your Blog Quickly and Efficiently

by Christian Russell | October 15, 2009

For professionals and business owners, time is scarce, yet it should be clear by now that blogging offers such a strong return that it should not be ignored. So what’s the solution? How is it possible for a busy professional to work blogging into an already crazy schedule? Here are a few tips:

Tip one: Just post once or twice a week

It’s been said that posting every day is great for search rankings. It’s true that more is better if you’re shooting for the best search rankings possible. However, search rankings are only one of many ways to benefit from blogging. And not posting every day does not detract from any of those other benefits. It also does not remove all search ranking benefits. Many, many successful bloggers only post once or twice a week. Post every day if you like and can maintain that type of schedule. However, don’t think about it in black and white. If you can only post once a week or so, there is still a lot of good you can do with a blog. Not being able to post something new every day is not a reason to not start a blog for your business.

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Real Estate Investing

Right-Brain Marketing: Finding and Comprehending Motivated Sellers

by Justin McClelland | October 8, 2009

The human brainIf you’ve read through a couple of Real Estate Investing books, purchased a course or two, and/or frequently read Real Estate websites, then you’re more than familiar with the typical life events that create motivated sellers of Real Estate.

Some of the events that create motivated sellers are:

  • Loss of a loved one
  • Job Transfer
  • Loss of a job
  • Two mortgages
  • Tenant troubles
  • House Vacant
  • Divorce
  • House won’t sell

There is nothing wrong with marketing directly to people who own property and are experiencing one or more of the above events.  However, chances are you will be amongst many other Real Estate Investors doing the same.  To stay ahead of the pack, you have to use some additional methods.  Use the right side of your brain and let your imagination go.

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Real Estate Marketing

How to Increase Traffic to Your Real Estate Website with Backlinks

by Peter Kolat | September 27, 2009

You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right?  You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”

But do you know how to utilize this strategy effectively?  If not, then you are in for a treat.

In today’s post, I am going to talk about SEO.  Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work.  Yes, I said work.  SEO constantly changes, especially because of our friends over at Google.  They like to keep us on our toes.  Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.

But that’s a whole other discussion.  Today I want to tell you about a strategy that will help you rank high in Google.  Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.

In this post, I am going to focus on blog commenting.  Let’s get right into it.  First, you need to follow couple of common sense rules.

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Real Estate Technology

More Bells and Whistles to get it Sold: Using FloorPlanner.com

by Justin McClelland | September 24, 2009

A Great Web-Based Tool for Marketing your Real Estate Listings

When selling real estate in a buyers’ market of today, the more comprehensive your listing information is, the better. Whether you are a Realtor or an investor, payday comes once the property is sold, therefore it’s best that you do all you can to reduce it’s days-on-market. More is better when it comes to marketing!

FloorPlanner floor plans for marketing listingsA great tool that’s available can be found at FloorPlanner.com, an online application that allows you to create 2D and 3D floor plans complete with textures, floor types, furniture, etc. So, for an out-of-state, foreign or even a local client, the addition of such a rich media component to your property’s marketing package may help seal the deal.

The tool is very intuitive and the floor plans can be made to scale. You can drag-drop a door here, add a garage door there, input the measurements and before you know it you’ll have a complete plan that is visible in 2D and 3D.

(more . . . )

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Real Estate Marketing

One Marketing Question That Can Give You Bigger Pockets Every Time!

by J. Lamar Ferren | September 19, 2009

BiggerPockets QuestionWhen I first got started in real estate, out of all things that could be important, there was one thing that stood out the most . . . Having a website!

Now, I’m not saying you have to have a website in order to be successful in real estate, however I’m sure you see how powerful a website can be, if used correctly. Just look at this website!

Anyway, in spite of all the buttons, features, images and whatever else that makes a website look pretty, there is one portion of a website that you should be most concerned with. If you don’t have it, then you need to get one fast!

I only care about one portion of my website (on the backend) and that is my Lead Questionnaire Form. Basically this form asks questions that allow me to qualify/disqualify leads based on the type of investing strategy I use, as well as their motivation and their ability to do a deal.

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BiggerPockets News

Real Estate Blogging Case Study: SEO Benefits of BiggerPockets Blogs

by Joshua Dorkin | August 30, 2009

Earlier today I was browsing through some of the blogs on our BiggerPockets Blog Network and saw a post that caught my attention. It didn’t grab me as much for the content, but because the author shared with everyone the fact that the post had first page rankings on Google, soon after going live.

The post, titled I Buy Houses in Joplin Missouri, written two days ago, is now the top result for “buy houses Joplin” and the second result for “buy houses Joplin Missouri” out of 107,000 and 110,000 total results in Google’s index.


seo benefits BiggerPockets blogs

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