Mailing list

Investors: Here’s Why You Must “Clean” Your Mailing Lists

by Jason Hanson | June 5, 2011

When I use direct mail to try and get deals I almost always use an absentee owner mailing list. If you happen to be new, this just means I’m getting a list of landlords. Why is this the type of list I use most often? First off, most landlords are amateurs and have no idea [...]

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Real Estate Marketing

4 Steps to Real Estate Newsletters that Work

by Molly Castelazo | September 25, 2009

Is direct mail a part of your marketing strategy?

It should be. More specifically, hard copy, good ‘ol fashioned snail mail newsletters should be part of your marketing strategy. Here’s why:

Other real estate agents and investors have stopped sending them. So you have a great opportunity to stand out from the crowd.

People still like the feel of a piece of paper in their hands. Studies prove it’s true!

When people are making a decision to buy or sell a home – one of the biggest financial decisions of most people’s lives – they want to be informed. And they want to work with an expert. A newsletter is a great way to position yourself as that expert.

How to craft newsletters that work

If I’ve convinced you that you should be mailing newsletters, here’s how to do it:

Step 1: Get a good list. It’s an old adage in direct marketing that 40% of a mailer’s success (or failure) is due to the quality of the mailing list.

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