Real Estate Marketing by Molly Castelazo | August 28, 2009
I can recall vividly my momma yelling at me, “Think before you act, child!” As adults, we too often forget momma’s sage advice. As business people, we are often even worse.
I certainly understand the tendency to act on the first impulse, to do the first thing that will grow the business, put cash in the bank, create a new partnership,whatever. But sometimes, we act too quickly, making rash decisions that hinder us down the road.
Your marketing “bible”
To avoid making quick-but-detrimental decisions in your marketing, you need a plan. A good marketing plan is your “bible” – the document that guides you, keeping your decisions on track with your larger strategic goals. It’s the document that will make it easy to project a consistent brand in every media. It will make integrating your strategy online and offline a smooth, effective process.
But how to create said marketing plan? I’m glad you asked. . .
Step 1: Know your customers
Your first step to developing an effective marketing plan is to “get to know” your customers. Ask, and answer, these questions:
Real Estate Marketing by Molly Castelazo | August 21, 2009Has it been one week already? Wow, how time flies by.
Last week I wrote about 5 smart marketing moves you can make to boost your real estate business without breaking the bank. #4 was to “Keep ‘AIDA’ on your mind.” In his comment, J. Lamar Ferren asked that I go into some more detail about the AIDA formula. So without further ado. . .
What is AIDA and How Can it Help in Your Real Estate Marketing?
AIDA was devised, by the real Mad Men, as a way to walk a prospect through the psychological steps he takes on the way to engaging your service. For real estate investors, AIDA is the process by which you convince a seller to sell to you, a buyer to buy or a renter to rent. For real estate agents, AIDA is the process by which a prospect becomes a client.
I figure it’ll be much more fun to look at AIDA in action, rather than read me just blathering on about it (I’ll do that, too, of course 
). So I’ve copied a real estate agent’s postcard below. Take a look:
Joshua Dorkin
