marketing
Real Estate Marketing by Sharon Vornholt | February 7, 2012Do you track the response you get from your direct mail campaigns each time you send one out? I hope that everyone said yes, because you should be. Tracking your response from each mailing is the only way you can figure out if it’s working like it should. It’s imperative that we spend those precious [...]
Read the full article → Commercial Real Estate by John Wilhoit | February 7, 2012 
America’s great spectator sport is front and center with the Super Bowl taking place this past Sunday. In professional football, serious resources go into the process of putting a good team on the field. Each team has three smaller teams; offense, defense and special teams. Every good property manager needs the same structure. Is your [...]
Read the full article → Real Estate Marketing by Ken Corsini | January 26, 2012 
Many new real estate investors find an entry point into the world of real estate investing through a strategy commonly referred to as “wholesaling.” Wholesaling is essentially a business model wherein the wholesaler puts in the time and effort to secure a contract on a potential real estate investment. Once the property is secured by [...]
Read the full article → Commentary by Jason Hanson | December 25, 2011 
Merry Christmas. By the time you’re reading this you may have already opened your presents. Hopefully, in addition to all of the stuff you don’t need (like iPods and TV’s) you got some Christmas presents that can increase your income in 2012. I sure did. I got several books and a marketing course which I [...]
Read the full article → Real Estate Wholesaling by Sharon Vornholt | November 21, 2011A forum discussion that I came across about working with wholesalers recently caught my eye. This person was saying something to the effect that they wanted to go around the wholesaler and work directly with the seller. I can tell you that doing that with the wholesalers I know, would guarantee that you would be [...]
Read the full article → Real Estate Marketing by Sharon Vornholt | November 14, 2011I have been marketing to probates using direct mail for a long time now. Over the past 6 months or so, I have noticed a change that will directly impact how I market to these folks in the future. In fact, I would say this will be my new way to market to probates. My [...]
Read the full article → Real Estate Investing by Marty Boardman | October 6, 2011It didn’t feel right. As I walked out of the print shop with 50 signs I couldn’t help but wonder if this plan would backfire on me. The huge decal on the back window of my Ford Expedition, the cheap little classified ads in the local Super Shopper – and now this. Little white signs [...]
Read the full article → Real Estate Marketing by Jason Hanson | August 7, 2011 
Earlier this week I got three and a half hours of sleep. I was coming home from vacation and my flight got in super late. I had to get up early to do a few things, however I made sure that I did not meet with any sellers that day. Why? Because I felt like [...]
Read the full article → Real Estate Investing by Danny Johnson | July 9, 2011 
Opportunity is missed by most people because it is dressed in overalls and looks like work. – Thomas Edison Mistakes made and lessons learned seem to be topics that investors are interested in. Why not learn from mistakes of others so that we can avoid them ourselves? I wish I could say that it was [...]
Read the full article → Real Estate Marketing by Joe Salcedo | June 28, 2011I was recently reading an article on the New York Times, “What would you do if you threw a $41 million party and nobody came? It talks about a group of venture capitalists investing in a start up, color.com While reading I came across venture capitalists behemoths Sequoia Capital and Bain Capital Ventures. If these [...]
Read the full article → Landlord Tenant by Ken Corsini | June 15, 2011 
If you’re like me, you may prefer to find tenants without the use of a property manager or real estate agent. Over the years I have found that it’s really not that difficult to locate good tenants if you put a little bit of effort into it. Most landlords know the two basic methods for [...]
Read the full article → Real Estate Marketing by Jason Hanson | June 5, 2011When I use direct mail to try and get deals I almost always use an absentee owner mailing list. If you happen to be new, this just means I’m getting a list of landlords. Why is this the type of list I use most often? First off, most landlords are amateurs and have no idea [...]
Read the full article → Real Estate Investing by Danny Johnson | June 3, 2011 
You simply cannot make an unmotivated seller motivated. This statement will save you a lot of time and headaches. When taking calls from people wanting to sell you their house, how do you determine whether they are motivated or not? What questions need to be asked and what are the main objectives of the conversation? [...]
Read the full article → Real Estate Marketing by Jason Hanson | May 29, 2011I know that putting out bandit signs isn’t a fun activity. Although, I must say that every successful investor I know has gone through the experience of putting out bandit signs at 3am in the freezing cold. I also know that addressing and stuffing several thousand envelopes a month isn’t much fun either. But again, [...]
Read the full article → Real Estate Marketing by Jason Hanson | May 22, 2011It happens to almost every new real estate investor. You start out marketing like crazy, doing everything you’re supposed to be doing – this includes direct mail, bandit signs, networking and flyers. And thanks to all of this marketing your phone starts to ring off the hook and perhaps you get a few deals from [...]
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What You Hopefully Opened on Christmas
by Jason Hanson | December 25, 2011Merry Christmas. By the time you’re reading this you may have already opened your presents. Hopefully, in addition to all of the stuff you don’t need (like iPods and TV’s) you got some Christmas presents that can increase your income in 2012. I sure did. I got several books and a marketing course which I [...]