Posts tagged as:

marketing

Real Estate Marketing

The Early Bird Marketing Secret for Real Estate Investors and Professionals

by Jason Hanson | November 18, 2009
Thumbnail image for The Early Bird Marketing Secret for Real Estate Investors and Professionals

Right now I’m going to share with you the most important marketing secret in the world. If you do this it will have a larger impact on your bank account than probably anything else you do. I’m not joking.
But guess what? When I tell you what it is you’re probably just going to shrug it [...]

1 comment Read the full article →
Landlord Tenant

Getting Tenants in Tough Times

by Brendan O'Brien | November 17, 2009
Thumbnail image for Getting Tenants in Tough Times

The U.S. rental vacancy rate is now the highest it has ever been, at 11.1%.  This is not at all what we expected when the housing market crashed and mortgage companies started going out of business in record numbers.
At that time, the prediction was that landlords would actually benefit, because people who weren’t able to [...]

4 comments Read the full article →
Real Estate Marketing

Use the Power of 100 to Achieve Your Business Goals

by Christian Russell | November 12, 2009
Thumbnail image for Use the Power of 100 to Achieve Your Business Goals

I did a post a while back about my “Power of 100” concept. In case you missed it, here’s the deal. I have a rule of making 100 personal contacts a day. This is an old concept I learned years ago in direct sales. Now that I do internet marketing, I’ve found most every concept [...]

11 comments Read the full article →
Real Estate Investing

The Drake Equation Applied to Real Estate Investing

by Ben Roberts | November 11, 2009
Thumbnail image for The Drake Equation Applied to Real Estate Investing

Anyone ever heard of the Drake Equation?  If not, don’t feel bad.  It’s not a generally known term outside of the geeky space community (of which I am sadly a part).  In short, it’s a equation that was formulated by Dr. Frank Drake in 1960 to determine the practicality of SETI (the Search for Extraterrestrial [...]

4 comments Read the full article →
Real Estate Marketing

The “Unusual” Way to Boost Your Real Estate Marketing Results

by Jason Hanson | November 4, 2009
Thumbnail image for The “Unusual” Way to Boost Your Real Estate Marketing Results

I was driving around Baltimore City earlier this week. At a stoplight I got stuck behind an SUV with a sticker on its back window that read “lose 10 pounds in 10 minutes, call XXX”.
I immediately laughed and thought to myself, “yeah right.”
Why did I think this? Because it wasn’t honest and it wasn’t believable. [...]

4 comments Read the full article →
Real Estate

Using Leverage to Sell More and Take Your Business to the Next Level

by Christian Russell | October 29, 2009

Why are you in business? It’s an important question. Perhaps the ultimate question! A mentor of mine taught me a long time ago that knowing “why” is one of the most important things when it comes to getting positive results long term in your business.

Are you in business to make money?
Are you in business [...]

8 comments Read the full article →
Real Estate Marketing

One Killer Creative Idea for Marketing Just About Anything to Just About Anyone in Real Estate

by Ben Roberts | October 28, 2009
Thumbnail image for One Killer Creative Idea for Marketing Just About Anything to Just About Anyone in Real Estate

I think we’ve all heard about  Shadow Inventories, the Coming Foreclosure Wave, and the poor health of the real estate market in general lately.  If you haven’t, I’d wonder about your status as a member of the human race.  For the rest of us as investors, agents, and marketers.. we’re all trying to figure out [...]

6 comments Read the full article →
Real Estate Investing

Do you use a script when screening Motivated Sellers?

by J. Lamar Ferren | October 25, 2009

using a scriptCan scripts hurt or help you when screening motivated sellers? This is a debatable question and I’m going to address both sides.

Using a script versus not using one can really change the entire tone of the conversation and can even be what closes or breaks the deal.

Let’s talk about the pros and cons of using a script…

5 comments Read the full article →
Real Estate Marketing

Learn How to be a Good Real Estate Agent: Gary Shlitz Goes Viral

by Joshua Dorkin | October 21, 2009

I received an email earlier today from someone who wanted to share a “clever marketing video” with me. I get many emails like this every week, and most of the links that are shared are simply a waste of my time. Expecting the worst, I followed the link and was in for a pleasant surprise — I was glued to the video from the start.

The video below is a perfect example of a viral video that is not only clever, but that also meets its purpose – to promote a product or service, the Harris Real Estate Group out of Vancouver.

So, without any more delay, I would like to present to you a man named Gary Shlitz, who will instruct you how to be a good real estate agent . . .

Meet Gary Shlitz



. . . by NOT being like Gary Shlitz!

Kudos to the guys behind this video – I’m a huge fan now!

What did you think?

11 comments Read the full article →
Real Estate Marketing

This Marketing Method Has Made Me a Small Fortune

by Jason Hanson | October 17, 2009

The marketing method I’m about to share with you always seems to elicit a lot of emotional responses. A lot of people hate it and bad mouth it, but guess what? I don’t care. Why? Because it makes money and it gets results. You should track all of your marketing methods and if they’re working keep doing them and if they don’t, then obviously stop.

I’m pretty much willing to bet that anybody who doesn’t like this method has never used it (the most likely reason) or has never gotten a deal from it because they don’t know what they’re doing (I’ll show you the perfect plan.) So what method am I talking about?

Here’s a blurb from an email I received last week, from one of my partners…

“Over the past week I have been putting out my new signs, I attached a pic of it, check it out. So far the signs have been pulling an excellent amount of calls. I’m getting an overwhelming response. For example, I put out 50 signs last night in high traffic areas and just today I got 11 calls.”

4 comments Read the full article →
Real Estate Tools

Track your real estate marketing with Google Voice

by Justin McClelland | October 15, 2009

google voiceAs a real estate investor, you are a marketer first.  Your success hinges on your ability to effectively market your business.  Regardless of your specialty, you may use some of the well-known, effective marketing methods.  These methods include, but are not limited to; bandit signs, newspaper classifieds, yellow pages, billboards, business cards, radio, television.  The effectiveness of these methods vary per market, per design, per marketing-message, etcetera.  You need to analyze and conclude what works best for you.

To be a smart marketer and a sound entrepreneur you must track every effort you make for analysis.  As they say in Martial Arts, “Don’t do something for nothing” meaning, if you’re going to throw a kick, kick to break a rib, if you’re going to throw a punch, punch to knock-out.  So if you’re going to spend money marketing, don’t just close your eyes and funnel the money into various methods and throw a Hail Mary pass.  Sure you may get some leads, but you will have no idea where they came from.  You won’t know what’s working best or what’s working the least.  You need to track your marketing efforts.  I’m going to focus on how you can track these efforts for a minimal cost with Google Voice.

14 comments Read the full article →
Real Estate Marketing

Real Estate Marketing on a Shoestring Budget – 3 Cheap Ways to Market for Motivated Sellers

by Stephani Davis | October 15, 2009

If you’re just getting started in real estate investing or wholesaling, and are looking for a few cheap and effective ways to locate motivated sellers and land a deal, look no further! Following are three different marketing ideas that you can start implementing immediately that won’t break the bank.

Free Online Classifieds

Posting ads on free online classified sites such as Craigslist, Kijiji, and Backpage, is a great way to get the word out that you are looking for deals. You will want to post your ads in the “Real Estate Services” section of these sites, and say something along the lines of..

4 comments Read the full article →
Social Media

Can You Have Someone Else Do Your Social Networking for You?

by Christian Russell | October 8, 2009

One of the biggest concerns in marketing these days is social media marketing, and one of the biggest concerns with social media marketing is coming up with the time to do it. Make no mistake about it, using tools (other than BP, of course) such as Twitter, Facebook, ActiveRain and a business blog can significantly grow your business, improve communication with your clients and customers and even open up new income streams for you. But it is not a magic bullet. Social media marketing for small business, as is the case with anything else worth doing, takes time and effort.

And if small business owners are short on anything, it’s time…

So I find it very understandable when people ask me about the possibility of having me or someone else “do social media” for them. They ask “This is obviously going to take some time, and I’m very busy. Can I just have you do this for me?” My response is, “Maybe. Let’s look into it.”

10 comments Read the full article →
Real Estate Marketing

How to learn from Junk mail

by Winston Westbrook | September 28, 2009

I go to my post office box once a week. I insert my key and kaplow out comes a pile of junk mail. Sometimes I think I am just paying for my post office box just so companies can send me junk, lol. Just a few years ago I would’ve been ticked off to be getting so much junk mail but now I embrace junk mail. I love junk mail.

I get junk mail from banks, auto dealers, insurance companies, fast food chains, super markets, travel, get rich quick schemes and the list goes on and on.

Fortune 500 companies spend millions hiring the top advertising agencies of the world to create and come up with the best advertising. These advertising agencies take into account every little detail and every word that’s said.

I know we don’t  have millions of dollars to spend on the best advertising money can buy so why don’t we learn from these advertisers and put together the best of best for FREE.  Let’s learn from our competition and such.

The next time you pull out a pile of junk mail and instead of just tossing it into the trash stop and look it over for a second.  Separate the mail that catches your attention from the mail that is flat out junk mail and uninteresting. Take the mail that seems interesting and look for the following:

4 comments Read the full article →
Real Estate Deals

How To Make More Money, Even After Closing Your Deals

by J. Lamar Ferren | September 26, 2009

Cash after closingWhen you close a deal and make a profit, are you able to make even more money afterwards . . . from the same deal?

First off, let me make it very clear that this is not about raising the rent or increasing the value of your home – or anything like that.

While doing things like that can increase your income, what I want to talk to you about today deals with marketing. When you close on a deal, your relationship with the buyer/seller/investor doesn’t have to stop there.

And the best part is, as you close more deals and do what I’m about to suggest to you, you’ll see growth in your business.

Let’s get started…

1 comment Read the full article →
Copyright © 2004-2009 BiggerPockets, Inc. All Rights Reserved.
BiggerPockets® is a registered trademark of BiggerPockets, Inc.