Real Estate Marketing by Molly Castelazo | August 21, 2009Has it been one week already? Wow, how time flies by.
Last week I wrote about 5 smart marketing moves you can make to boost your real estate business without breaking the bank. #4 was to “Keep ‘AIDA’ on your mind.” In his comment, J. Lamar Ferren asked that I go into some more detail about the AIDA formula. So without further ado. . .
What is AIDA and How Can it Help in Your Real Estate Marketing?
AIDA was devised, by the real Mad Men, as a way to walk a prospect through the psychological steps he takes on the way to engaging your service. For real estate investors, AIDA is the process by which you convince a seller to sell to you, a buyer to buy or a renter to rent. For real estate agents, AIDA is the process by which a prospect becomes a client.
I figure it’ll be much more fun to look at AIDA in action, rather than read me just blathering on about it (I’ll do that, too, of course
). So I’ve copied a real estate agent’s postcard below. Take a look:
Read the full article → Real Estate by Joshua Dorkin | May 20, 2009Back on August 25, 2006 we put together a hugely popular list of The Top 35 Real Estate Blogs, which continues to drive great traffic to those on it today. What is astounding is how quickly sites are falling off the list! Since its initial publication, the list has been trimmed down to twenty (20) [...]
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Stop Paying Useless SEO Companies to Promote Your Website!
by Joshua Dorkin | March 25, 2009Log into the blog . . . check comments . . . remove useless SEO comments . . . A Look at SEO Blog Comments that Will Sink Your Company Getting SPAM comments on your blog is certainly an annoying thing, particularly because of all of the filters on blogs these days, but more annoying, [...]