Finding financing is the biggest challenge for most investors. I previously wrote How to Generate Private Money, listing the 6 steps in brief. Over my next few posts I will break down each of these steps in detail; we’ll start with the 1st and 2nd steps today.
Step 1: Pitch your opportunity to everyone
Goal: Get face to face meetings, get referrals, lots of them!!
Solution: Use an effective elevator speech, get prospects salivating to learn more and get the meeting. Always ask for referrals.
Solution 2: Give out free quality information. Giving out free information via articles, seminars, conference calls, webinars, etc is a great idea as it will build credibility, people will come to you and it makes it much easier to build trust. Set up the meeting and ask for referrals.
Elevator Speech: An elevator speech is simply a 15-30 second speech that tells what you do, what is in it for an investor and gets them salivating to learn more or refer others who might be interested. You want them to ask questions, but do not under any circumstance answer them.
Let’s face it, money does not disappear, it changes hands. So where is it? There is so much money sitting on the sidelines or in investments making little or negative returns. Many of these individuals would love to have a double digit return backed by real estate. 
Joshua Dorkin
Charles Feldman
Ted Karsch.
