Real Estate Marketing

How We Improved Our Facebook Ad’s CTR by 2,000%

by Jeff Logue | February 3, 2012

Recently we started running some split tests for our Facebook real estate marketing ads, and one of the ideas we tried is known as the “Where In” campaign. In other words, this is a way to pull in traffic via Facebook by displaying an advertisement that portrays a local landmark, which visitors can guess at [...]

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Real Estate Marketing

4 Tips for Creating Killer Real Estate Marketing Emails

by Jeff Logue | January 27, 2012

Did you realize that you could currently be sitting on a mound of cash for your business? Leads that are literally ripe for the picking? And in fact, most of your competition is probably not taking the necessary steps to liquidate this real estate marketing goldmine into consistent closed transactions. What I’m referring to is [...]

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Real Estate Marketing

Will SOPA & PIPA Stifle Online Marketing?

by Jeff Logue | January 19, 2012

For those of you who conducted a search on Google Wednesday morning, you probably came across a graphic just like this. At first, I chalked this up as being just another creative rendition of their typical colorful logo (like the Martin Luther King one they featured on Monday), but there is much more to this [...]

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Real Estate Marketing

What is the Reverse Squeeze Page?

by Jeff Logue | January 12, 2012

How can you make your real estate marketing efforts differ from your competition? When considering the traditional mindset behind a typical squeeze page for lead generation, a majority of the time you will find that marketers will offer something of value in exchange for an email or contact information. Now don’t get me wrong, this [...]

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Real Estate Marketing

Real Estate Marketing: The Story of the 109 Year Old Blogger

by Jeff Logue | January 6, 2012

Are you still struggling with the idea of creating and maintaining a real estate marketing blog? For those of you who need a little extra inspiration, I wanted to share a story with you today about Ruth Hamilton. As the world’s oldest blogger, Ruth boldly chose to share her wisdom, beliefs and insights until she [...]

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Real Estate Marketing

Who Said Your Real Estate Marketing Videos Had to be Perfect?

by Jeff Logue | December 30, 2011

If you’ve been following any of the recent posts on creating squeeze pages for your business, you already know that real estate marketing videos are one of the most essential ingredients to generating better conversions and rapport. Without this key element, it is much harder to build a personal connection, because they help people to [...]

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Real Estate Marketing

Turn Likes Into Leads With Facebook Real Estate Marketing

by Jeff Logue | December 23, 2011

Can Facebook real estate marketing really be an effective strategy to help generate more leads for your business? There are some who may argue that simply driving traffic to a website which has a ton of visual distractions and the ability to only produce “likes” out of the box could be a waste of precious [...]

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Real Estate Marketing

What if Clark Griswold Bought & Sold Real Estate?

by Jeff Logue | December 16, 2011

In spirit of this Christmas season, I thought it would be fitting to reference one of the holiday movie classics as the perfect parallel for today’s lesson on real estate marketing. In fact, since my wife and I just sat down to watch “National Lampoon’s Christmas Vacation” starring Chevy Chase last night, it is still [...]

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Real Estate Marketing

How to Setup Foreclosure Based Real Estate Marketing Squeeze Pages

by Jeff Logue | December 8, 2011

According to a recent article submitted by Inman News, there are more foreclosures being processed right now than ever before. In fact, just between the months of September and October alone, foreclosure starts jumped by 5.7%. On the other hand, Inman has also reported that the long term outlook for foreclosure properties looks positive. Therefore, [...]

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Real Estate Marketing

Spoof: What It’s Like to be a Realtor

by Jeff Logue | December 1, 2011

I got a kick out of watching this video recently. It’s a nice little spoof on what every agent at one time or another has probably felt. Yet, I think there is something in this that can speak to everyone, whether you are an investor, broker, mortgage professional, or attorney. I’ve said it before and [...]

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Real Estate Marketing

The 4 Pillars of Highly Effective Squeeze Pages

by Jeff Logue | November 25, 2011

Recently, you may have stumbled across our article on creating the ideal Craigslist ad for your real estate marketing efforts. In this tutorial, we reviewed some of the crucial elements needed in order to produce high quality copy that will entice your audience to visit your specific landing pages. Yet, there are still many professionals [...]

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Real Estate Marketing

Realtor Falls Down & Video Goes Totally Viral!

by Jeff Logue | November 18, 2011

From our own experience, very few strategies have worked quite as effectively as real estate video marketing. There’s just something about this form of advertising that gets viewers fully engaged and willing to take action. I’m not any type of psychological genius, but it seems to me that using video and being authentic have a [...]

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Real Estate Marketing

Does Google Consider Real Estate SEO Marketing to be Spammy?

by Jeff Logue | November 10, 2011

I am not a criminal. Come on, say it with me! In fact, Google doesn’t even think that you are being spammy if you are implementing real estate SEO marketing tactics for your business. What, you don’t believe me!? Well check out what Mr. Matt Cutts from Google has to say about search engines still [...]

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Real Estate Marketing

The Perfect Craigslist Ad?

by Jeff Logue | November 3, 2011

According to site analytics, 63,216,431 people used Craigslist in the month of September. Based on this information, do you think there may be a slight possibility that you could generate additional leads and sales using Craigslist real estate marketing strategies for your business? Although the answer to this question should be a resounding “yes,” there [...]

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