Real Estate Marketing
by Peter Kolat
| October 18, 2009
In my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines. If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.
In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website. Let’s get started then, shall we?
Strategy #4 – Joint Ventures
This strategy is one of the most overlooked and ignored strategies out there. Why? Because a lot of real estate investors view it as “my competition will steal my leads.” Let me explain how this strategy works:
Let’s say that you invest in Chicago surrounding areas. You have a real estate website where sellers can contact you to use your services. However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states. Since you only invest in Chicago surrounding areas, you have to turn these people away.
What if you contacted other real estate investors who have websites and invest in those other areas? What if you created a joint venture with them? What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return. Now, if you get paid for this, make sure you obey any and all laws.
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Real Estate Tools
by Justin McClelland
| October 15, 2009
As a real estate investor, you are a marketer first. Your success hinges on your ability to effectively market your business. Regardless of your specialty, you may use some of the well-known, effective marketing methods. These methods include, but are not limited to; bandit signs, newspaper classifieds, yellow pages, billboards, business cards, radio, television. The effectiveness of these methods vary per market, per design, per marketing-message, etcetera. You need to analyze and conclude what works best for you.
To be a smart marketer and a sound entrepreneur you must track every effort you make for analysis. As they say in Martial Arts, “Don’t do something for nothing” meaning, if you’re going to throw a kick, kick to break a rib, if you’re going to throw a punch, punch to knock-out. So if you’re going to spend money marketing, don’t just close your eyes and funnel the money into various methods and throw a Hail Mary pass. Sure you may get some leads, but you will have no idea where they came from. You won’t know what’s working best or what’s working the least. You need to track your marketing efforts. I’m going to focus on how you can track these efforts for a minimal cost with Google Voice.
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I’ve been on Twitter for a couple months now, and some fishy things have finally started to make sense:
When you close a deal and make a profit, are you able to make even more money afterwards . . . from the same deal?
Joshua Dorkin
Charles Feldman
Ted Karsch.
How to Increase Traffic to Your Real Estate Website with Backlinks
by Peter Kolat | September 27, 2009You’ve probably heard about how having lots of backlinks can give you a huge advantage over your competition on the internet, right? You’ve probably heard that commenting on blogs, forums and social media sites can give you some really good “Google link juice.”
But do you know how to utilize this strategy effectively? If not, then you are in for a treat.
In today’s post, I am going to talk about SEO. Now, I realize that search engine optimization is not for everyone and can be a long, enduring, tedious and hard work. Yes, I said work. SEO constantly changes, especially because of our friends over at Google. They like to keep us on our toes. Every once in a while, they’ll change their algorithm and if you are not playing the SEO game the right way and doing some blackhat stuff, your site will most likely drop in the rankings.
But that’s a whole other discussion. Today I want to tell you about a strategy that will help you rank high in Google. Now, since you are already using the internet, and going to different blogs, forums and social media sites, you should utilize this strategy for your business. Newbies to blogging can learn from these 77 mistakes new bloggers make.
In this post, I am going to focus on blog commenting. Let’s get right into it. First, you need to follow couple of common sense rules.