Real Estate Marketing

Realtor Falls Down & Video Goes Totally Viral!

by Jeff Logue | November 18, 2011

From our own experience, very few strategies have worked quite as effectively as real estate video marketing. There’s just something about this form of advertising that gets viewers fully engaged and willing to take action. I’m not any type of psychological genius, but it seems to me that using video and being authentic have a [...]

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Real Estate Marketing

Does Google Consider Real Estate SEO Marketing to be Spammy?

by Jeff Logue | November 10, 2011

I am not a criminal. Come on, say it with me! In fact, Google doesn’t even think that you are being spammy if you are implementing real estate SEO marketing tactics for your business. What, you don’t believe me!? Well check out what Mr. Matt Cutts from Google has to say about search engines still [...]

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Real Estate Marketing

The Perfect Craigslist Ad?

by Jeff Logue | November 3, 2011

According to site analytics, 63,216,431 people used Craigslist in the month of September. Based on this information, do you think there may be a slight possibility that you could generate additional leads and sales using Craigslist real estate marketing strategies for your business? Although the answer to this question should be a resounding “yes,” there [...]

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Real Estate Marketing

The Halloween Deal Finding Real Estate Marketing Plan

by Jason Hanson | October 30, 2011

I’m going to give you a simple plan to follow to get a deal within the next two weeks. I realize that 99% of people reading this won’t follow my plan, but if you’re among the 1%, then congratulations, because you can use this plan over and over again. You see, I’m a big fan [...]

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Real Estate Marketing

Proven 3 Step Process to Improve Sales & Customer Satisfaction

by Jeff Logue | October 27, 2011

Have you ever heard of the jam problem? For those of you who are as in the dark as I was, this has nothing to do with the rising prices of Smucker’s to mirror our peanut butter shortage. Instead, it refers to a psychological understanding of choice and how people will behave in different scenarios, [...]

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Real Estate Marketing

Research Reveals That Most Real Estate Marketing Leads Are Lost

by Jeff Logue | October 20, 2011

According to an article recently submitted by RISMedia, nearly 75% of online real estate marketing leads are lost by companies and professionals. Whether this means that interested prospects are being totally disregarded or receiving too slow of a response is beside the point. Why on earth would anybody allow this unforgiveable lapse to happen you [...]

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Real Estate Marketing

4 Steps for Using Google AdWords in Your Real Estate Marketing Plan

by Jeff Logue | October 13, 2011

I just had a great conversation with a client today regarding how to use Google Adwords for real estate marketing. For those who haven’t tried using this platform before, it is much more complicated than picking a good set of keywords and driving traffic to your websites. With Google’s intense rules and guidelines, there are [...]

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Real Estate Interviews

Interview with Jonathan Rivera on Real Estate Investing, Social Media & Marketing

by Joshua Dorkin | August 2, 2011

Jonathan Rivera aka Real Tech Guy is a real estate investor and expert in marketing through social media for real estate professionals and investors; he is also the creator of Facebook’s hugely popular Real Estate Referral Group. In our interview (19:35 minutes), we discuss his ventures as a landlord and rehabber, investing in low-income neighborhoods, [...]

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Real Estate Marketing

How to Keep Your Momentum with Your Real Estate Marketing

by Jason Hanson | May 22, 2011

It happens to almost every new real estate investor. You start out marketing like crazy, doing everything you’re supposed to be doing – this includes direct mail, bandit signs, networking and flyers. And thanks to all of this marketing your phone starts to ring off the hook and perhaps you get a few deals from [...]

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Real Estate Marketing

The #1 Newspaper Marketing Technique for Real Estate Investors

by Jason Hanson | March 20, 2011

Today I’m writing from my hotel room in Vegas. If you’ve never come to Vegas for March Madness, I highly encourage it. There are few things as fun in life as sitting in a giant stadium, with dozens of games on the screen, while crazy drunk people scream at each other when their team scores. [...]

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Real Estate Marketing

How to Make Money Off Halloween

by Jason Hanson | September 26, 2010

I know that Halloween is a month away. But if you want to do some deals by October 31st, you’ve got to start today, and right now I’m going to show you how to do it. In a nutshell, I want you to create a marketing piece and take advantage of the upcoming holiday. Here’s [...]

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Real Estate News

Are You Marketing to Foreign Investors?

by Alex Cortez | July 12, 2010

According to a report by NAR, residential home purchases by foreigners nearly double for the 12 month time period ending April 2010 totaling $64B, compared to the period ending April 2009 which saw $34B in sales to foreigners.

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Real Estate Technology

4 Essential Tech Tools For Real Estate Professionals.

by Alex Cortez | June 6, 2010

Technology tools for real estate professionals, varying from CRM’s, to smart marketing tools, to document management.

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Real Estate Marketing

5 Ways to Fine Tune Your Real Estate Marketing Message!

by J. Lamar Ferren | March 27, 2010

If you’ve ever wondered why you’re not getting many responses from your real estate marketing, it may be because your message is unclear or because you don’t have a message at all. Your marketing message is what buyers and sellers see and is what they use to determine whether they want to do business with [...]

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Real Estate Marketing

Can SMS Real Estate Marketing Attract more Home Buyers?

by J. Lamar Ferren | March 14, 2010

SMS Real Estate Marketing is a creative way of marketing a home through the use of text messaging. Statistics show that billions of text messages are sent per month. In fact, the number of text messages sent from a cell phone can easily out number the amount of phone calls made in a single month. [...]

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