Real Estate Marketing by Peter Kolat | December 13, 2009 
I want to share with you a mistake that I see hundreds of real estate websites make. In fact, this mistake is probably costing you a lot of money that you would otherwise be able to collect from new clients. It is one of those mistakes that the search engine spiders from Google, Yahoo and [...]
Read the full article → Real Estate Marketing by Peter Kolat | October 18, 2009
In my last post, I shared with you the first 3 ways to drive traffic to your real estate website without search engines. If you missed that post, you can see it at 7 Ways to Drive Traffic To Your Real Estate Web Site Without Search Engine Listings – Part 1.
In today’s article, part 2 of this short series, I am going to give you the next 4 ways to drive traffic to your real estate website. Let’s get started then, shall we?
Strategy #4 – Joint Ventures
This strategy is one of the most overlooked and ignored strategies out there. Why? Because a lot of real estate investors view it as “my competition will steal my leads.” Let me explain how this strategy works:
Let’s say that you invest in Chicago surrounding areas. You have a real estate website where sellers can contact you to use your services. However, you have found that there is a significant amount of people who contact you that want to sell their homes in other areas in Illinois or even other states. Since you only invest in Chicago surrounding areas, you have to turn these people away.
What if you contacted other real estate investors who have websites and invest in those other areas? What if you created a joint venture with them? What if you told them that you can send them some leads for their areas and for every lead you send them or for every house they buy, you get something in return. Now, if you get paid for this, make sure you obey any and all laws.
Having a website is important for anyone in the real estate business. Unlike ten years ago, the technology and the WYSIWYG (what you see is what you get) programs available today, allow anyone to build a website without having much html knowledge. In fact, I see a lot of real estate investors building their own websites.
Joshua Dorkin
Birth of a National MLS? Meet Zillow . . .
by Joshua Dorkin | December 9, 2006Tim Maitski of the Atlanta Report predicts that internet powerhouse Zillow might creep into the national scene to become a replacement for the MLS (Multiple Listing Service) operated by the National Association of Realtors (NAR). According to Maitski: Zillow has the potential to be the standard national MLS system open and free to anyone and [...]