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Real Estate Marketing

How To get Inside Your Potential Real Estate Client’s Mind On The Internet

by Peter Kolat | July 28, 2009

Today I want to talk to you real estate investors about Google and how you can use it to find that house seller that will come to your site and actually want you to sign a contract with them.  I’m talking about prospects that actually want you to do a deal with them, and buy their house.

What I am going to share with you today is easy.  It requires some imagination and creativity on your part, but it can be done; I use this technique all the time..

I first learned this little tip from a guy named Frank Kern.  He is one of the brightest people on the internet and he knows exactly what is going on when it comes to internet marketing.  When people go to Google, they do so with the intention of accomplishing a particular task.

The Search Mentality

They type in google.com  and receive this little search window that asks them what they want to search for. Some people go there just to waste time; some people go there to just browse around; some people go to do research; some go there to find some kind of a free topic on blogs or forums or whatever the case may be; some people actually go there to find specific solutions for their problems—it’s all about the mindset that they have.

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Real Estate Marketing

How To Find Your Next Real Estate Client on Google

by Peter Kolat | June 27, 2009

One of the fundamental strategies you need to execute before you do anything else on the internet is to do proper keyword research for your real estate business.  Why?  Because the right keywords will be one of the main traffic generation drivers for your website.  I know that this strategy is nothing new and pretty [...]

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Commentary

Halloween Sign of the Times: Half-Trillion Dollar Beasts and Google Monsters

by Joshua Dorkin | October 31, 2007

Kiss those stodgy old companies goodbye . . . I just saw something that blew my mind a bit and I thought I’d share. Below is a list of the largest US Companies By Market Capitalization. Other than seeing that there is now a beast of a business with a whopping half-trillion dollar market-cap (Exxon [...]

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