Social Media

Real Estate Interviews

Interview with Jonathan Rivera on Real Estate Investing, Social Media & Marketing

by Joshua Dorkin | August 2, 2011

Jonathan Rivera aka Real Tech Guy is a real estate investor and expert in marketing through social media for real estate professionals and investors; he is also the creator of Facebook’s hugely popular Real Estate Referral Group. In our interview (19:35 minutes), we discuss his ventures as a landlord and rehabber, investing in low-income neighborhoods, [...]

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Real Estate Marketing

PROOF: Why a Gravatar is good for Real Estate Marketing and Growing Your Business

by J. Lamar Ferren | May 30, 2010

In this post, I’m going to show you two reasons why having a Gravatar can be really good for marketing, and can play an interesting role in helping you grow your business through social media. I’m also going to walk you through the steps of setting up a free Gravatar account, should you decide to [...]

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Real Estate Marketing

Using Advanced Web Tools To Increase Your Social Media IQ

by Florence Foote | May 18, 2010

Social media is all the rage these days, and sometimes it seems like it is evolving so fast that it is a full time job just to keep up with the twists and turns of the changing technology, which is hard to do when you already have a full time job and you are also [...]

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Real Estate News

The Ten Best in RE.net This Week: Feb. 20, 2010 Edition

by Dean Ouellette | February 20, 2010
Thumbnail image for The Ten Best in RE.net This Week: Feb. 20, 2010 Edition

1 ) 7 Hours on Facebook? – Where do you spend most of your time when you are on the computer? If you are like most of America you spend a large amount of time on Facebook. And that time is growing! Just look at these numbers, doesn’t it make sense to go where they [...]

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Real Estate News

The Ten Best in RE.net This Week: Feb. 13, 2010 Edition

by Dean Ouellette | February 13, 2010
Thumbnail image for The Ten Best in RE.net This Week: Feb. 13, 2010 Edition

1 ) Government Math – This video seemed to create the most buzz this week, and rightfully so. Indymac worked out a sweetheart deal for themselves and we are paying for it. One thing that is not stressed here is who is George Soros? Soros is the money man for the group MoveOn.org and spent over $23million alone [...]

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Social Media

Systemetizing Your Facebook Based Lead Generation Effort

by Ryan Hartman | December 21, 2009

Everyone’s saying, “Hey, You Gotta Get On Facebook! Get My Ebook! I’ll show you How.” But is anyone out there really giving business people a solid game plan for leveraging social media in an efficient way, with an eye toward avoiding the mafia wars time suck? An Facebooking Schedule That Could Work For Real Estate [...]

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Social Media

Real Estate Marketing is Changing Fast and Furious

by Christian Russell | December 18, 2009

The rules of real estate marketing are changing. The changes are fast and furious. And most Realtors are sitting on their hands. I hate to say it, because I have a lot of love for real estate pros and how hard you work, but it’s true. By my estimate, there are two main reasons this [...]

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Social Media

Can You Have Someone Else Do Your Social Networking for You?

by Christian Russell | October 8, 2009

One of the biggest concerns in marketing these days is social media marketing, and one of the biggest concerns with social media marketing is coming up with the time to do it. Make no mistake about it, using tools (other than BP, of course) such as Twitter, Facebook, ActiveRain and a business blog can significantly grow your business, improve communication with your clients and customers and even open up new income streams for you. But it is not a magic bullet. Social media marketing for small business, as is the case with anything else worth doing, takes time and effort.

And if small business owners are short on anything, it’s time…

So I find it very understandable when people ask me about the possibility of having me or someone else “do social media” for them. They ask “This is obviously going to take some time, and I’m very busy. Can I just have you do this for me?” My response is, “Maybe. Let’s look into it.”

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Real Estate Technology

Four-Eyes for Twitter

by Justin McClelland | October 1, 2009

As a real estate investor or professional, you should know by now that Social Media is here to stay.  You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business.  And I’ll focus on…

Image representing Twitter as depicted in Crun...Twitter is a great micro-blogging network that allows you to interact with people of all types.  I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care.  Instead I would encourage you to engage in the Twitter community and contribute to it.  When you start contributing, you’ll be surprised what you get in return.  As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while.  Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

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Social Media

Why Real Estate Pros Don’t Need Facebook or Any Other Social Media

by Christian Russell | September 29, 2009

You’ve been told that as a real estate professional you have no business ignoring social media. It’s the wave of the future. You’ve been told it’s a great way to earn business and make money. You’ve even been told it’s mandatory. But I’m going to give it to you straight. You don’t need a Facebook profile. You really don’t. In fact, you don’t NEED to use social media at all.

Facebook is a Tool, Only a Tool

Good tools can make your work more effective and efficient. But they do not do the work for you. Facebook, Twitter, etc…these are merely tools. I do internet marketing consultation with many real estate professionals, and one popular concern that people have expressed to me is how to “get social media set up” or how to “get this social media thing knocked out”. I’ve been offered jobs to set up a bunch of social media profiles for brokers, because they don’t have the time to do it themselves.

The response I offer is “I appreciate the job, but if you’re too busy to even set up the profile, there’s probably not a lot of point in you having it!” Social media is not something to “set and forget”. You can’t “knock it out” or “get it taken care of”. A social media profile is only a tool. It’s an awesome tool, but it’s just a tool.

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Social Media

How to Save More Time With Social Networking for Real Estate with Flock

by J. Lamar Ferren | September 13, 2009

FlockOne of the biggest complaints I hear about Social Networking is that it takes up too much time. Last week I posted a blog called, “Are You Wasting Time With Social Networking For Real Estate” . The focus was to point out key factors within your social networking habits that may be a waste of your time and how you can be more productive with it by building genuine relationships.

In this Vlog Post (Video Blog) I’d like to focus on helping you save more time with social networking, while continuing to be more productive in your business and building those relationships.

Watch the video below and see 6 Key benefits to using this Social Web Browser for your business. The name of this social web browser is called Flock:

Flock focuses on the key areas of social networking, such as:

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Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

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Commentary

Your Reputation is at Stake. Will You Trust the Lowest Bidder?

by Joshua Dorkin | August 23, 2009

Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.

Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?

One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.

Of course you want to know why, right?

I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.

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Real Estate Marketing

How To Use Social Media Marketing: One of The Most Powerful Internet Strategies for Real Estate Ever!

by Peter Kolat | August 4, 2009

I believe that the most powerful internet marketing strategy for real estate investors ever created on the internet is social media marketing. That’s right.  Social media is extremely powerful and one of the easiest marketing strategies you can incorporate into your real estate business.

What is Social Media Marketing?

According to Wikipedia:

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media allows people to connect with each other on levels, otherwise not possible.  It allows people to get away from the usual commercial marketing messages — interruption marketing — that we see on the TV, and closes the barriers that usually exist between the user and the provider.  Here’s the best part:  social media allows people to build relationships that can turn into something bigger, much bigger.

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