Real Estate Technology by Justin McClelland | October 1, 2009As a real estate investor or professional, you should know by now that Social Media is here to stay. You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?
Social Media for Real Estate
I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business. And I’ll focus on…
Twitter is a great micro-blogging network that allows you to interact with people of all types. I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.
However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care. Instead I would encourage you to engage in the Twitter community and contribute to it. When you start contributing, you’ll be surprised what you get in return. As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.
Tweet vs. Time
To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while. Since there is no set-and-forget solution to Social Media, there is no getting around this fact.
Social Media by Christian Russell | September 29, 2009You’ve been told that as a real estate professional you have no business ignoring social media. It’s the wave of the future. You’ve been told it’s a great way to earn business and make money. You’ve even been told it’s mandatory. But I’m going to give it to you straight. You don’t need a Facebook profile. You really don’t. In fact, you don’t NEED to use social media at all.
Facebook is a Tool, Only a Tool
Good tools can make your work more effective and efficient. But they do not do the work for you. Facebook, Twitter, etc…these are merely tools. I do internet marketing consultation with many real estate professionals, and one popular concern that people have expressed to me is how to “get social media set up” or how to “get this social media thing knocked out”. I’ve been offered jobs to set up a bunch of social media profiles for brokers, because they don’t have the time to do it themselves.
The response I offer is “I appreciate the job, but if you’re too busy to even set up the profile, there’s probably not a lot of point in you having it!” Social media is not something to “set and forget”. You can’t “knock it out” or “get it taken care of”. A social media profile is only a tool. It’s an awesome tool, but it’s just a tool.
I’ve been on Twitter for a couple months now, and some fishy things have finally started to make sense:
This past week, one of my new clients asked me the following: “Peter, my entire business is focused on flipping houses, mostly to real estate investors. To tell you the truth, I don’t see how the internet is going to help my business?”
There are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.
One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.
Joshua Dorkin
Real Estate Investing Education in the Information Age
by Marty Boardman | September 22, 2011I’m a sports junkie. I mean the real sports – football, baseball and basketball. Soccer is not a sport because as the late George Carlin explained, you can’t use your hands. Ditto for hockey. Running isn’t a sport either. If I can ‘run’ to the store for a loaf of bread it’s not a sport. [...]