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Real Estate Technology

2 Tools to Embed Real Estate Videos on Your Twitter Stream

by J. Lamar Ferren | November 14, 2009
Thumbnail image for 2 Tools to Embed Real Estate Videos on Your Twitter Stream

Have you ever watched or posted a video on twitter? Many people on twitter post tweets to their videos in order to connect with their followers on a more personal level. A simple tweet that says, “Here’s a link to my youtube video…” Then it takes the follower to YouTube, so they can watch it.
But [...]

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Social Media

8 Tips on Running Your Blog Quickly and Efficiently

by Christian Russell | October 15, 2009

For professionals and business owners, time is scarce, yet it should be clear by now that blogging offers such a strong return that it should not be ignored. So what’s the solution? How is it possible for a busy professional to work blogging into an already crazy schedule? Here are a few tips:

Tip one: Just post once or twice a week

It’s been said that posting every day is great for search rankings. It’s true that more is better if you’re shooting for the best search rankings possible. However, search rankings are only one of many ways to benefit from blogging. And not posting every day does not detract from any of those other benefits. It also does not remove all search ranking benefits. Many, many successful bloggers only post once or twice a week. Post every day if you like and can maintain that type of schedule. However, don’t think about it in black and white. If you can only post once a week or so, there is still a lot of good you can do with a blog. Not being able to post something new every day is not a reason to not start a blog for your business.

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Social Media

Ruining Your Reputation on Twitter: A Step-by-Step Guide

by Molly Castelazo | October 3, 2009

TwitterI’ve been on Twitter for a couple months now, and some fishy things have finally started to make sense:

Fishy thing #1: People would “un-follow” me and then “follow” me back a few days later.  Did they hate my tweets one day and love them the next?

Fishy thing #2: Really weird Tweets, some from really weird profiles – for example:

What Not to Do on Twitter

And some really weird tweets from legitimate sounding folks I thought I might like to network with – like the female real estate agent in New Hampshire who tweeted about – um, “male enlargement” pills.

Fishy thing #3: Well, not so fishy, really – since Ponzi devised his first scheme, people have been looking to game the system.  So “Get Thousands of Twitter Followers a Day – Just $55” services shouldn’t be a big surprise.

Does a Large Twitter Following Equate to Success?

What I’ve begun to realize is that many people mistakenly believe that having thousands of Twitter followers equals success.  Some fellow Twitterers and I had a discussion a few weeks back on this topic.  About game-the-system techniques like auto follow/unfollow and auto tweeting, one Twitterer asked, “Does it really work?”

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Real Estate Technology

Four-Eyes for Twitter

by Justin McClelland | October 1, 2009

As a real estate investor or professional, you should know by now that Social Media is here to stay.  You don’t absolutely need to implement Social Media to be successful in this business, but why start a fire by rubbing two sticks when you can use a matchbook and can of gasoline?

Social Media for Real Estate

I’m going to cover just one of the many ways that you can use Social Media to bolster your Real Estate business.  And I’ll focus on…

Image representing Twitter as depicted in Crun...Twitter is a great micro-blogging network that allows you to interact with people of all types.  I personally think of Twitter as a large party gathering where there are a plethora of conversations occurring at once and your welcome to butt in and join or you may just sit back, sip your patron, and take it all in while observing closely.

However you look at it, Twitter can be utilized as a great asset for your business. But I wouldn’t encourage you to just blast your listings, open houses, etcetera. If you do that, nobody will care.  Instead I would encourage you to engage in the Twitter community and contribute to it.  When you start contributing, you’ll be surprised what you get in return.  As not only will the leads eventually come, but you will also gain a substantial amount of insight as you stay abreast of real-time tweets.

Tweet vs. Time

To be effective at utilizing Twitter and any other Social Media platforms, you will need to dedicate time to make it worth your while.  Since there is no set-and-forget solution to Social Media, there is no getting around this fact.

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Social Media

Why Real Estate Pros Don’t Need Facebook or Any Other Social Media

by Christian Russell | September 29, 2009

You’ve been told that as a real estate professional you have no business ignoring social media. It’s the wave of the future. You’ve been told it’s a great way to earn business and make money. You’ve even been told it’s mandatory. But I’m going to give it to you straight. You don’t need a Facebook profile. You really don’t. In fact, you don’t NEED to use social media at all.

Facebook is a Tool, Only a Tool

Good tools can make your work more effective and efficient. But they do not do the work for you. Facebook, Twitter, etc…these are merely tools. I do internet marketing consultation with many real estate professionals, and one popular concern that people have expressed to me is how to “get social media set up” or how to “get this social media thing knocked out”. I’ve been offered jobs to set up a bunch of social media profiles for brokers, because they don’t have the time to do it themselves.

The response I offer is “I appreciate the job, but if you’re too busy to even set up the profile, there’s probably not a lot of point in you having it!” Social media is not something to “set and forget”. You can’t “knock it out” or “get it taken care of”. A social media profile is only a tool. It’s an awesome tool, but it’s just a tool.

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Real Estate Marketing

How To Find End Buyers For Your Real Estate Deals On The Internet In REAL TIME!

by Peter Kolat | September 12, 2009

find-buyers-on-internetThis past week, one of my new clients asked me the following:  “Peter, my entire business is focused on flipping houses, mostly to real estate investors.  To tell you the truth, I don’t see how the internet is going to help my business?”

Here’s my answer to him and to anyone else:

The internet is a goldmine for such a business.  Consider this . . . If you are a real estate wholesaler or flipper, then your main sources of end buyers are other investors including rehabbers.

Where could you find other investors and rehabers on the internet?

There are many sources for that, but today I would like to talk to you about one source, social media.  In fact, BiggerPockets is one website where you can find thousands of other real estate investors who are looking for what you have to offer.  Few other websites including Facebook and Twitter offer the same opportunities.

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Social Media

Are You Wasting Time With Social Networking for Real Estate?

by J. Lamar Ferren | September 6, 2009

Social NetworkingThere are some Real Estate Investors & Entrepreneurs alike who are wasting their time with Social Networking.

What they’re doing is pointless, annoying, and it needs to stop.

Thousands and thousands of investors have caught onto Web 2.0 Social Networking/Social Media. But Why… What’s the Point?  Even people who have tried it, tend to fall off quickly…

I finally understand why…

You sign up for one of these social networking sites, you create a profile, try to make a bunch of friends… now what? Is that all to it? Are we competing to see who has the most friends or what?

It’s Not About Having The Most Friends

Some people don’t understand the power of Social Networking and they tend to write it off as a waste of time… or something for kids.

If you want to make the most out of your Social Networking, then follow the tips below.

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Commentary

Your Reputation is at Stake. Will You Trust the Lowest Bidder?

by Joshua Dorkin | August 23, 2009

Using assistants to help you with your business is an incredible idea. Instead of putting your efforts into the mundane, day to day tasks, you can spend your time on the important things. Many of the gurus are promoting using virtual assistants for everything in real estate these days, but before doing so, proceed carefully.

Virtual Assistants and Social Media Marketing: A Match Made in Heaven or Hell?

One area of business that people are off-shoring to virtual assistants more often then not, is in social media marketing. I’ll contend that using any kind of virtual assistant for your social media marketing strategy is a risky move.

Of course you want to know why, right?

I was just clicking around the BiggerPockets forums and came upon a few posts from a well known national speaker, who is generally well respected. Of course, I was interested in seeing what they had to say, so I read through their contributions. What I read were posts that were poorly composed and full of grammatical errors. These posts added no value to the discussion, and in fact, were merely a distraction.

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Real Estate Websites

Are you committing this mistake on your real estate website? Part 2 of 2

by Peter Kolat | May 26, 2009

Last week, I wrote the first part of the two part series called Are you committing this mistake on your real estate website? Part 1 of 2.  If you haven’t seen the first post, I suggest you head over there after you finish reading this one.  Today I am going reveal the second mistake I [...]

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Real Estate Technology

How to Create an Effective Business Social Networking Profile

by Joshua Dorkin | May 10, 2009

The other day I put together an article with the purpose of helping people focus their energy when establishing an online presence. I noted that many folks in Real Estate were just building profiles on every social network possible and I wanted to let people know that it is better to focus on a [...]

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Real Estate

Social Network Marketing: Can You Have Too Many Profiles?

by Joshua Dorkin | May 6, 2009

I was inspired to write this post because the more I talk to folks in the real estate space, the more I hear that they are getting burned out.

There are probably many thousands of social networks out there now, and I’m sure Ning.com (anyone can create a social network in 5 minutes using [...]

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Real Estate Technology

8 Essential Reasons Why You Should Join Twitter for Marketing Your Real Estate Business

by Joshua Dorkin | December 7, 2008

I’ve been playing around on Twitter for a few months now (@jrdorkin) and, while I’m not an addict like many people claim to be, I do think that it can be yet another useful tool in your marketing arsenal. I thought it would be interesting to browse the ‘net to see what others are [...]

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