No matter what you market, testimonials are the leading factor that convinces people to buy what you sell. As a real estate investor, presenting testimonials to motivated sellers will get you buying more houses.
Make sure all the people you work with give you testimonials - Realtors, motivated sellers, tenants, etc.
So how do you get these testimonials and how do you use them for your benefit?
Never wait long
First, it is important to remember you should never wait long before asking for a testimonial. Within a few days, you will be forgotten. The best time is when the excitement is still high, for example as soon as you close a deal.
Get a video testimonial, take pictures
When they have a check in their pocket, it is very easy to ask for a testimonial. Could they write ti down for you? If at all possible, take a picture of them.
You now have a hand-written testimonial accompanied by a picture. This carries more credibility than a typed testimonial.
Better still, have a video recorder with you at all times. You can use a smart phone to get a video testimonial.
Video testimonials are very powerful and believable, and they are easier to get because they will take only two minutes of their time.
A voice recorder on your smart phone can also come in handy.
Send a letter and / or email
Mail a letter the same day you close a deal. Send them an email as well.
The letter should be something like this:
Dear Mr. Seller
Thank you so much for allowing us to serve you. It was a pleasure working with you and seeing the deal through to completion.
I was wondering if you could do me a quick favor? Could you write a short testimonial for me? I would really appreciate this as it would help me help more people looking to sell their houses quickly.
Please use the attached piece of paper and return envelope for your testimonial.
Thank you in advance and please let me know if there is anything else I can do for you.
Your name here
Always include a sheet of paper with the heading "Write your testimonial here". Try a yellow paper written in red. It prompts them to write the testimonial right there and not keep it for later.
Also, include a self-addressed, stamped envelope so they just have to drop it in the mail.
Lots of people will not respond, but most will. Never miss the opportunity to ask for a testimonial. The more people you ask, the more testimonials you will get.
Your business will be more successful if you use these testimonials.
How to use testimonials
Testimonials are a big part of your credibility kit. Put them on your real estate investor website. The video testimonials are excellent for this.
Take your credibility kit in your car at all times. Show them to your motivated sellers every time you go to see houses.
You will end up buying more houses.
The author has permitted the reprinting and redistribution of this article.