The success of any real estate investing business largely depends on how many people you can reach with your marketing. It is therefore necessary to devise a winning marketing strategy both online and offline so you reach as many people as possible.
In this article, we explore marketing strategies, both online and offline, that will get you closing more deals and put more money in your pocket.
First, you must realize you should never employ just one marketing strategy alone. The most powerful marketing must be a combination of all your marketing strategies.
Online marketing strategies
Any form of online marketing dictates that you must first have an effective real estate investor website. This acts as you landing point and plays several key roles crucial to real estate investing:
a) It tells your story for you
b) It captures leads for you
c) It pre-screens and pre-negotiates deals for you
d) It builds buyers lists for you
e) It converts leads into closed deals through integrated marketing tools such as autoresponders
You can get a fully equipped real estate investor website ready for business within one hour.
With your website online, you can now employ marketing strategies that will keep those leads flowing in:
1) Search engine optimization
When you rank highly in search engine results, more people will visit your website and potentially become a client, buyer or seller.
The search engines is where most people begin looking. This means that if you have a prominent position in search results in the search engines, you are likely to attract a lot of business.
Search engine optimization places your website and business high in search results. The number one or top position is the ultimate goal.
The beauty of search engine optimization is that you can continue getting leads even for years with a one-time effort. Your first marketing strategy should be search engine optimization.
2) Press releases
When you release topics of interest to the press, you become an expert in that field and target prospects will contact you.
Your phone will keep ringing as long as you can keep them coming. You are also likely to get the attention of local media, who can interview you as an expert in your field. You can get a lot of business from this kind of exposure.
Similarly, articles on your blog on your website that are also syndicated to other places will increase your visibility. Your real estate investor website should be equipped for this.
3) Pay per click
Although I rarely recommend it, pay per click advertising in search engines can bring you leads quickly. It is necessary to optimize your ads to get a good return on your investment.
Offline marketing strategies
First, always include your website address in your offline marketing.
1) Direct mail
This strategy is the most powerful in offline marketing. The more targeted your leads are, the more response you get.
In my business, people in legal trouble who own real estate are my key targets. This includes people going through divorce, bankruptcy, liens, people who have inherited properties, burned landlords and so on.
Both letters and post cards work well enough.
2) Bandit signs
If your city allows them, bandit signs can generate a lot of leads.
3) Radio and television, newspapers, brochures, flyers, and billboards
These can also bring you a lot of leads and can make part of your marketing strategies.
The author has permitted the reprinting and redistribution of this article.