Real Estate Marketing

7 Creative Ways to Market Your Property in a Cold Housing Market

Expertise: Real Estate Marketing, Personal Development, Real Estate News & Commentary, Mortgages & Creative Financing, Real Estate Investing Basics, Landlording & Rental Properties, Flipping Houses, Personal Finance, Business Management
301 Articles Written
Properties are not getting multiple offers and selling within hours of listing anymore. Things have calmed down a bit across most of the country, and properties are now sitting on the market. The traditional method of listing your property with a real estate agent and waiting for people to buy isn’t going to cut it [...] View the full article: 7 Creative Ways to Market Your Property in a Cold Housing Market on The BiggerPockets Blog. This content is Copyright © 2017 BiggerPockets, Inc. All Rights Reserved.

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Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and Inc.com.

    Joshua Dorkin
    Replied over 13 years ago
    Thanks for your comments on our post. It was designed to add a bit of fun to all of the stress people are having. I hope you got that with the celebrity pics, free pizza/starbucks/etc. I do think that many of the tools, including social networks, video/photo sites and others will be part of standard marketing in the future. As for auctions, that was probably the one serious suggestion I was actually making. As for your suggestions in response to ours, those are very reasonable and good ideas, but those are the things EVERYONE uses nowadays anyway, right? People need to start thinking out of the box a bit to stand out. That was all I was getting at. Hope you at least enjoyed the post.
    nc realtor
    Replied over 13 years ago
    Online auctions started the whole “I can sell my stuff on my own” craze. Now, with so many Social websites out there offering access for free, many people are doing the work on their own. However, in a “cold market” a person who must sell their property gets the best results when they put forth this effort along with working with a real estate agent. But that is only if they have to sell the property. If they can afford to sit on it, that is when the Social website / auction idea really it prime.
    Debi
    Replied about 11 years ago
    Wanted to know if it’s legal to raffle off your home in southern CA? Reply Report comment
    Debi
    Replied about 11 years ago
    Wanted to know if it’s legal to raffle off your home in southern CA?
    SD
    Replied almost 10 years ago
    forget it Housing Market is dead for a year to come.
    Joshua Dorkin
    Replied almost 10 years ago
    Are you saying that you don’t think that any homes will sell for the next year? That’s a bold prediction.
    Zach @ Mid Mo Mortgage
    Replied almost 10 years ago
    Bold is an understatement. The housing market might be taking a hit right now, but it is by no means ever going to be dead. If there are people still willing to pay thousands of dollars to live in a cramped apartment in New York, I’d say there is still some leeway here. .-= Zach @ Mid Mo Mortgage´s last blog ..Jan 29 – Market Growth Surging As GDP Reports Forthcoming =-.
    Zach @ Mid Mo Mortgage
    Replied almost 10 years ago
    Bold is an understatement. The housing market might be taking a hit right now, but it is by no means ever going to be dead. If there are people still willing to pay thousands of dollars to live in a cramped apartment in New York, I’d say there is still some leeway here. .-= Zach @ Mid Mo Mortgage´s last blog ..Jan 29 – Market Growth Surging As GDP Reports Forthcoming =-.
    David Krushinsky
    Replied almost 10 years ago
    Josh – Will you come over and take a picture at my house? LOL Just kidding…. great ideas here.