Using Blogs to Build Your Real Estate Related Business

In this article

Blogs can be very effective communication tools for people in all areas of real estate. Real Estate Agents, Lenders, Investors and other professionals in this field can all benefit from blogging.

Here’s a few ways to add to your real estate success by blogging

First, I wanted to mention a few important keys:
– Focus on Your Niche and Your Area
– Be consistent
– Use your expertise to attract locals
– Become the go-to source for local information – real estate or otherwise
– Keep your readers interested

I realize that much of this is obvious, but all four points are very important if your real estate blog is to lead you to success.

Real Estate Agents / Realtor Blogging

Why would someone want to read the blog of a real estate agent? Successful agents draw a good chunk of their business from referrals. These agents are out and about in the community, and are seen as experts in the community.

If agents can convey news, trends, demographics to their community or those interested in that community, they will enhance their presence. Their blog becomes a key information source which will become valuable — as a result, this agent will be seen as an expert in the community, whether or not they are the “Top Agent” for the area. One of the best blogs around that that can be emulated is Curbed. This site highlights New York City real estate, trends, news, etc. If there is a building for sale, Curbed will write about it. The site generates interest because it has become the pulse of New York City real estate. Do that in your town/city, and you’re sure to drive business to record levels.

Lender Blogging

Lenders can benefit by blogging for the same reasons as real estate agents. The key to blogging as a lender is not boring your audience. There is only so much financial information people can process. If you can filter the information and put it in easy to understand terms, you will benefit your market. Instead of only providing mortgage info, why not go the same route as the real estate agent — give the community focused news about the housing market in their community. You can also provide them with articles that will help them understand how mortgages work, what loans would be best for them, and so on.

Other Real Estate Professionals

What about the local interior designer or contractor? Do you think a blog would work for these guys? YES! These professionals can highlight recent work and projects they’ve worked on. People love to see before and after photos. Share with your market the great work you’ve done and continue to do, and they will call you. Would you rather work with a landscaper who’se work you can see online, and proves his expertise, or the guy in the local phonebook?

Real Estate Investor Blogging

From a business standpoint, it is not immediately apparent how blogging would benefit the average real estate investor. By sharing your exploits, hardships, and successes with a blog, you will benefit other investors. You will give them access to invaluable information which will hopefully help them to avoid problems themselves, and to be more successful.

However, how will it help you to find more deals? I think the answer to that is, by sharing your success with others, you draw their confidence. If people see that you do good work and make money, they will be more inclined to work with you. The top real estate investing bloggers have all seen these benefits from their blogging.

As you can see, blogging can be beneficial to people in many areas of real estate. Share with us how your blog has helped your business.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.