Using Blogs to Build Your Real Estate Related Business

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Blogs can be very effective communication tools for people in all areas of real estate. Real Estate Agents, Lenders, Investors and other professionals in this field can all benefit from blogging.

Here’s a few ways to add to your real estate success by blogging

First, I wanted to mention a few important keys:
– Focus on Your Niche and Your Area
– Be consistent
– Use your expertise to attract locals
– Become the go-to source for local information – real estate or otherwise
– Keep your readers interested

I realize that much of this is obvious, but all four points are very important if your real estate blog is to lead you to success.

Real Estate Agents / Realtor Blogging

Why would someone want to read the blog of a real estate agent? Successful agents draw a good chunk of their business from referrals. These agents are out and about in the community, and are seen as experts in the community.

If agents can convey news, trends, demographics to their community or those interested in that community, they will enhance their presence. Their blog becomes a key information source which will become valuable — as a result, this agent will be seen as an expert in the community, whether or not they are the “Top Agent” for the area. One of the best blogs around that that can be emulated is Curbed. This site highlights New York City real estate, trends, news, etc. If there is a building for sale, Curbed will write about it. The site generates interest because it has become the pulse of New York City real estate. Do that in your town/city, and you’re sure to drive business to record levels.

Lender Blogging

Lenders can benefit by blogging for the same reasons as real estate agents. The key to blogging as a lender is not boring your audience. There is only so much financial information people can process. If you can filter the information and put it in easy to understand terms, you will benefit your market. Instead of only providing mortgage info, why not go the same route as the real estate agent — give the community focused news about the housing market in their community. You can also provide them with articles that will help them understand how mortgages work, what loans would be best for them, and so on.

Other Real Estate Professionals

What about the local interior designer or contractor? Do you think a blog would work for these guys? YES! These professionals can highlight recent work and projects they’ve worked on. People love to see before and after photos. Share with your market the great work you’ve done and continue to do, and they will call you. Would you rather work with a landscaper who’se work you can see online, and proves his expertise, or the guy in the local phonebook?

Real Estate Investor Blogging

From a business standpoint, it is not immediately apparent how blogging would benefit the average real estate investor. By sharing your exploits, hardships, and successes with a blog, you will benefit other investors. You will give them access to invaluable information which will hopefully help them to avoid problems themselves, and to be more successful.

However, how will it help you to find more deals? I think the answer to that is, by sharing your success with others, you draw their confidence. If people see that you do good work and make money, they will be more inclined to work with you. The top real estate investing bloggers have all seen these benefits from their blogging.

As you can see, blogging can be beneficial to people in many areas of real estate. Share with us how your blog has helped your business.

About Author

Joshua Dorkin

Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and


  1. Joseph Ferrara.sellsius on

    Great advice here. Since blogging can be demanding in terms of time, you correctly point out that it is important to write about your niche and what you are passionate about. It will shine through to your readers. Although it’s OK to emulate, Be yourself. In fact, I would advise that being yourself requires you to be “different”. Dont let others define the genre. Use your local keywords in your copy & links and you will turn up in google & yahoo searches more than your website.
    Blogging has helped us build relationships and show people who we are. We are also building our brand which we will use to promote our members. When we launch people can read our blog and get a real sense of us and whether they want to be part of our new real estate democracy.

    I really like your blog. Continued success.

    aside (hi Teresa)

  2. One other point for real estate investor blogging…

    It can also be used as a central posting point for an investor’s deal details. Post it once in your REI blog and refer/link to it in the various communities where you participate. (If the community allows that of course.)


  3. Always good advice. An additional ‘key’ that seems to build and maintain readership is the element of participation in the continued discussion that is the comments. Real estate as a service should reflect in one’s availability to their audience.

  4. Blogging is very time consuming but very rewarding to say the say the least. I feel its better to blog with a limited focus in mind. I like blogging about the particular areas of Denver I like to work. A bunch of articles on general real estate subjects is not very effective in my estimation. Being consistent is also a very important factor.

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