Interesting Web Marketing Technique – OverHype

by | BiggerPockets.com

lincoln honestThis is aimed at all the real estate and other webmasters out there . . .

Everyday we get countless link suggestions. People send all sorts of emails and SPAM to try and get their site listed on BiggerPockets.com. Today, someone filled out our suggest a site form with a link, HonestMortgage.net, that had the most interesting description:

This is a fantastic and powerful website that has more information for consumers then any other website online.

While the site may be fantastic (I’m not in agreement on that either), I am going to have to disagree that it “has more information for consumers then any other website online.” What we’re looking at here is another case of false advertising. I am not writing this post to be mean, but to explain that your message matters.

Don’t OverHype Yourself or Your Website

When you go and make statements that are simply outrageous to market yourself, your site, or your product, you’re doing nothing but harm to your reputation. Stay on point and present the facts. Don’t go and claim to be the biggest or the best unless you really are! It detracts from the service you really want to provide.

I think the irony is that the site that is using this technique is called HonestMortgage.net.

About Author

Joshua Dorkin

Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and Inc.com.

2 Comments

  1. Wait, wasn’t that the website that was created by a conglomeration of Albert Einstein, Alan Greenspan, and Jesus Christ? Cause it was pretty awesome…oh wait, that’s honestmortgage.com

  2. Well in the spirit of the post, let me introduce my own blog….

    Slogan: “It’s getting better” as part of my “Shiny Objects” approach. Join me now before my blogger template exceeds it’s character limit!

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