Looking to Advertise Real Estate Effectively? Stop Being Like Everyone Else. Be Different!

by | BiggerPockets.com

Doesn’t it seem like every realtor has the same website design, the same blog content, the same business cards . . . basically, the same everything?

Doesn’t it seem like all the real estate investors are spinning their wheels with the same marketing, same bandit signs, etc . . . ?

You get the point!

Do You Want to Stand Out from the Crowd?

effective advertising

effective marketing

Make A Statement


See how effective Denver Water is with their advertising? Would you forget a sign like the ones above? Not likely!

Start to think outside the box and stop trying to sell youself so much. Sell an idea . . . sell a reality . . . sell a lifestyle! Then and only then can you truly say you’re trying to differentiate yourself from the rest of the pack!

(Thanks to David Airey for the cool images)

About Author

Joshua Dorkin

Joshua Dorkin is a serial entrepreneur, investor, podcaster, publisher, educator, and co-author of How to Invest in Real Estate. He started BiggerPockets to help democratize the real estate investing landscape for himself and others, aiming to make it accessible for everyone, regardless of income or education. Today, BiggerPockets is the premier real estate investing website online with over one million members and reaching over 70 million people with the message of financial freedom through real estate investing. Joshua, along with his wife and three daughters, make their home in Denver, Colorado, and spend any time they can traveling, exploring, and adventuring. Read more about Joshua’s story in 5280 and Inc.com.


  1. shaun mclane on

    Thanks you for putting in words what I’ve been thinking for months! It’s amazing that in a profession where we try so hard to be unique, there are so many that are basically clones of each other. I used to love going to realtor.com and clicking on Realtor websites to see how many had the same template. It’s very sad.

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